engaging an audience with social media

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ENGAGING AN AUDIENCE ENGAGING AN AUDIENCE

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Page 1: Engaging an Audience with Social Media

ENGAGING

AN AUDIENCE

ENGAGING

AN AUDIENCE

Page 2: Engaging an Audience with Social Media
Page 3: Engaging an Audience with Social Media

MEME 1.) The spread of culture from

person to person. (Dawkins)

Page 4: Engaging an Audience with Social Media

MEME 2.) A picture, probably of a cat,

with a caption on it. (Internet)

Page 5: Engaging an Audience with Social Media

WAIT…

WHO ARE YOU?

Page 6: Engaging an Audience with Social Media

Innovative communication strategies

for greater social impact.

Page 7: Engaging an Audience with Social Media
Page 8: Engaging an Audience with Social Media
Page 9: Engaging an Audience with Social Media
Page 10: Engaging an Audience with Social Media

SOCIAL NETWORKING

Tools for connecting people.

Page 11: Engaging an Audience with Social Media

SOCIAL NETWORKING

FACEBOOK

845 million

TWITTER

462 million

LINKEDIN

135 million

GOOGLE+

90 million

Page 12: Engaging an Audience with Social Media

DIGITAL MEDIA

Tools for creating content.

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DIGITAL MEDIA

YOUTUBE

4 billion (views per day)

TUMBLR

120 million (active users)

FLICKR

50 million (active users)

INSTAGRAM

1.5 million (photos submitted daily)

Page 14: Engaging an Audience with Social Media

LIFESTYLE MEDIA

Tools for augmenting life.

Page 15: Engaging an Audience with Social Media

LIFESTYLE MEDIA

PANDORA

125 million

FOURSQUARE

15 million

PINTEREST

10 million

YELP

22 million

Page 16: Engaging an Audience with Social Media

MEDIA CURATION

Tools for organizing information.

Page 17: Engaging an Audience with Social Media

MEDIA CURATION

REDDIT

28 million

STUMBLEUPON`

20 million

DIGG

17 million

GOOGLE

300 million

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IS ANYBODY

OUT THERE?

Page 22: Engaging an Audience with Social Media

MEASURE

Influence Sentiment Volume

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EVALUATE What is the standard?

What is being said?

Who is connected? How?

Who are they connected to?

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Page 31: Engaging an Audience with Social Media

HOW DO WE

KEEP UP?

Page 32: Engaging an Audience with Social Media

It Takes Time

5 hours/week to start listening

10 hours/week to participate

15 hours/week to create buzz

20 hours/week to build community

3-6 months until you see results

Page 33: Engaging an Audience with Social Media

Creation

Upkeep

Blog Posts

Good Copy

Engagement

Photography

Reposts

Research

Graphic Design

Website Design

Press Releases

Buzz Monitoring

Crisis Response

Critical Response

Staff Management

Community Management

It Takes Resources

Page 34: Engaging an Audience with Social Media

STEP 1

SET GOALS

Page 35: Engaging an Audience with Social Media

Specific

Measurable

Achievable

Realistic

Timely

Goals should be S.M.A.R.T.

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Goals should relate

back to your purpose.

Mission

Vision

Strategic Plan

Tech Plan

Page 37: Engaging an Audience with Social Media

Goals should relate to time.

Short-term

Mid-term

Long-term

Vision

Page 38: Engaging an Audience with Social Media

Outcome examples…

Increase traffic from Facebook

to our website by 5% in 3 months.

Page 39: Engaging an Audience with Social Media

Outcome examples…

Increase sales 20% over last year

by November 20th.

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Outcome examples…

Have Mother’s Day 5K

reposted/retweeted by 6 key

social connectors before event.

Page 41: Engaging an Audience with Social Media

STEP 2

IDENTIFY AN

AUDIENCE

Page 42: Engaging an Audience with Social Media

Identify an Audience

Page 43: Engaging an Audience with Social Media

Clients

Identify an Audience

Page 44: Engaging an Audience with Social Media

Clients

Donors

Identify an Audience

Page 45: Engaging an Audience with Social Media

Clients

Donors

Volunteers

Identify an Audience

Page 46: Engaging an Audience with Social Media

Clients

Donors

Volunteers

Influencers

Identify an Audience

Page 47: Engaging an Audience with Social Media

Customers

Investors

Employees

Influencers

Identify an Audience

Page 48: Engaging an Audience with Social Media

STEP 3

SELECT A

TOOL

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Select a Tool

Page 50: Engaging an Audience with Social Media

How much time?

How much money?

Does it meet the goal?

What do you want?

Select a Tool

Page 51: Engaging an Audience with Social Media

STEP 4

IMPLEMENT

A STRATEGY

Page 52: Engaging an Audience with Social Media

Develop Capabilities

Identify internal champions

Train and support implementers

Stay knowledgeable

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Define Activities

Identify resources required

Define phases and timeline

Establish responsibilities

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Page 56: Engaging an Audience with Social Media

How do we get people there?

How many posts per day?

What info do they want?

Do we use events, causes, …?

Who in our network is influential?

Decision-makers

And Policies

Implementer

Innovator

Outcomes

Objectives

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STEP 5

EVALUATE

THE IMPACT

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$

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Retweets

Followers

References

Quality

Frequency

Likes

Reposts

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Subscribers

Linkbacks

Shares

Frequency and Quality

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Page 62: Engaging an Audience with Social Media

Cameron Kruger

[email protected]

(218) 461-9799

www.horizonnps.com