#hrchat: engaging with social media

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Follow us on: HR Liaison Network #HRChat: Engaging with Social Media Diane C. McDonald Executive Director of Marketing Marketing & Communications [email protected] 979.845.4663 http://marcomm.tamu.edu 11/07/2013

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#HRChat: Engaging with Social Media. Diane C. McDonald Executive Director of Marketing Marketing & Communications [email protected] 979.845.4663 http://marcomm.tamu.edu. 11/07/2013. Marketing. Marketing Strategy Creative Web Social Media Visual Media TAMUtimes. #HRChat. - PowerPoint PPT Presentation

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Page 1: #HRChat: Engaging with Social Media

Follow us on: HR Liaison NetworkHR Liaison Network

#HRChat: Engaging with Social Media

Diane C. McDonaldExecutive Director of Marketing

Marketing & [email protected]

979.845.4663 http://marcomm.tamu.edu

11/07/2013

Page 2: #HRChat: Engaging with Social Media

Human Resources | Page 2HR Liaison Network – 2013

Marketing

• Marketing Strategy

• Creative

• Web

• Social Media

• Visual Media

• TAMUtimes

Page 3: #HRChat: Engaging with Social Media

Human Resources | Page 3HR Liaison Network – 2013

Page 4: #HRChat: Engaging with Social Media

Human Resources | Page 4HR Liaison Network – 2013

• Build & Maintain Community

• Provide Customer Service

• Educate

• Promote Diversity

#HRChat

Page 5: #HRChat: Engaging with Social Media

Human Resources | Page 5HR Liaison Network – 2013

Build & Maintain Community

Reach more people via social vs. traditional media.

The Eagle – 22,000 SubscribersTwitter – Nearly 100,000 FollowersFacebook – 430,000+ Fans

Page 6: #HRChat: Engaging with Social Media

Human Resources | Page 6HR Liaison Network – 2013

Build & Maintain Community

Page 7: #HRChat: Engaging with Social Media

Human Resources | Page 7HR Liaison Network – 2013

Build & Maintain Community

Page 8: #HRChat: Engaging with Social Media

Human Resources | Page 8HR Liaison Network – 2013

Build & Maintain Community

Page 9: #HRChat: Engaging with Social Media

Human Resources | Page 9HR Liaison Network – 2013

@AggiePrez

Page 10: #HRChat: Engaging with Social Media

Human Resources | Page 10HR Liaison Network – 2013

Provide Customer Service

Page 11: #HRChat: Engaging with Social Media

Human Resources | Page 11HR Liaison Network – 2013

Educate

Page 12: #HRChat: Engaging with Social Media

Human Resources | Page 12HR Liaison Network – 2013

Educate/Quickly Disseminate Important Information

Page 13: #HRChat: Engaging with Social Media

Human Resources | Page 13HR Liaison Network – 2013

Educate/Professional Development

#HigherEd#HigherEdJobs#HR#HRChat#SHRM#Diversity

Page 14: #HRChat: Engaging with Social Media

Human Resources | Page 14HR Liaison Network – 2013

• Diversity of opinions/views is allowed.• Protected by First Amendment.

• Can remove posts if violation of…• Aggie Code of Honor

• University Policies

• Terms of Each Platform

Promote Diversity - Thoughts

Page 15: #HRChat: Engaging with Social Media

Human Resources | Page 15HR Liaison Network – 2013

Promote Diversity - Events

Page 16: #HRChat: Engaging with Social Media

Human Resources | Page 16HR Liaison Network – 2013

Promote Diversity – Profiles in Student Leadership

Page 17: #HRChat: Engaging with Social Media

Human Resources | Page 17HR Liaison Network – 2013

Promote Diversity – Profiles in Student Leadership

Page 18: #HRChat: Engaging with Social Media

Human Resources | Page 18HR Liaison Network – 2013

Promote Diversity – Profiles in Student Leadership

Page 19: #HRChat: Engaging with Social Media

Human Resources | Page 19HR Liaison Network – 2013

• Cold Metrics

• Likes

• Shares/Retweets

• # Views

• Warm Metrics

• Quality of Comments

Texas A&M can take a naive kid from a poor family in a small town and make them ready to be a millionaire in Houston or Dallas or even NYC. It's not only what you know, but who you know. Great place to start networking. Wouldn't trade my time there for anything!

Measuring Results

Page 20: #HRChat: Engaging with Social Media

Human Resources | Page 20HR Liaison Network – 2013

Management Tools

Page 21: #HRChat: Engaging with Social Media

Human Resources | Page 21HR Liaison Network – 2013

• http://marcomm.tamu.edu/toolkit/social/social-directory.html

Social Media Directory

Page 22: #HRChat: Engaging with Social Media

Human Resources | Page 22HR Liaison Network – 2013

•It’s about engagement.

•It takes commitment.

•Better to do one platform right than several wrong.

Final Thoughts

Page 23: #HRChat: Engaging with Social Media

Human Resources | Page 23HR Liaison Network – 2013

Thank You

Diane C. McDonaldExecutive Director of Marketing & Social Media Twitter - @[email protected]