engaging the social network voter
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Millenium Social Media
Presented by Wilma Ariza
Engaging The Social Network Voter
Millenium Fact
From the viewpoint of someone online, inquiring minds only know what Googlehelps us find or what our Social Network tells us……
PR FACT
As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
Barack Obama Bill Clinton
Strategic Planning Board
Education (Listening)
Strategy (Collaboration)
Presence (Engagement)
EDUCATION AND LISTENING
THINK BEFORE BUILDING!
HOW DO THEY FEEL ?
•About my brand?
•About my message?
•About my community?
What are they talking about?
Regional Issues?
Cities: Paterson, Clifton, Passaic,
Newark, Bloomfield, Montclair etc.
Counties: Passaic, Bergen, Essex
Neighborhoods: Crime, Schools,
Business, Organizations, Unions (?)
News & Events?
Headlines, City, County & State Events,
City Council and Government Meetings
Individuals?
Supporters, Influencers, Detractors
WHO IS TALKING ?
1. Are they influencial?
2. What networks are
they involved with?
3. What organizations
do they belong to?
4. How can I engage
them?
Presence & Engagement
Social Media Branding ? Deciding Where To Go
1. Rule of Engagement Fact
Every person (including you)
exist in multiple places!
2. Identify Your Target!
As an example: Everyone building a campaign
wants favorable press coverage. You do too!
THIS IS JOURNALISM & PRESS COVERAGE 1970’s
THIS IS JOURNALISM & PRESS COVERAGE 2012
CONNECT WITH YOUR AUDIENCE
WHEN AND WHERE THEY ARE
You
PEER ENDORSEMENT
TESTIMONIALS
CERTIFICATIONS
GROUP MEMBERSHIPS
SUCCESS STORIES
INDUSTRY INSIGHT
CUSTOMER SERVICE
PRESENT YOUR BEST FACE
STRATEGY & COLLABORATION
LEVERAGING YOUR NETWORK
QUESTIONS?
THANK YOU FOR
LEARNING WITH ME
WILMA ARIZA,
Social Media Strategist
EMAIL: [email protected]
www.Linkedin.com/in/wilmacolonariza
FIND ME !