engaging audiences through social media 2014
DESCRIPTION
Social media tools, especially Facebook, have become as important as having a website. But now that you have a Facebook page, a LinkedIn profile, or a Twitter account, how do you know anyone is actually listening? Are you actually engaging your audience? Attend this session to learn how to use social media effectively, even when time and resources are limited. Presented by Cameron Bloom Kruger, Nonprofit Executive and Communications Consultant.TRANSCRIPT
A Cautionary Tale
- mr_hank
A Cautionary Tale
A Cautionary Tale
A Cautionary Tale
Specific
Measurable
Achievable
Realistic
Timely
Goals should be S.M.A.R.T.
Goals should relate
back to your purpose.
Mission
Vision
Strategic Plan
Tech Plan
Goals should relate to time.
Short-term
Mid-term
Long-term
Vision
Outcome examples…
Increase traffic from Facebook
to our website by 5% in 3 months.
Outcome examples…
Increase sales 20% over last year
by November 20th.
Outcome examples…
Have Mother’s Day 5K
reposted/retweeted by 6 key
social connectors before event.
Clients
Clients
Donors
Clients
Donors
Volunteers
Clients
Donors
Volunteers
Influencers
Customers
Investors
Employees
Influencers
How much time?
How much money?
Does it meet the goal?
What do you want?
How do we get people there?
How many posts per day?
What info do they want?
Do we use events, causes, …?
Who in our network is influential?
Decision-makers
And Policies
Implementer
Innovator
Outcomes
Objectives
$
Retweets
Followers
References
Quality
Frequency
Likes
Reposts
Subscribers
Linkbacks
Shares
Frequency and Quality
