ENTERTAINMENTENTERTAINMENT

INDUSTRYINDUSTRY

BY A.Gowtham(02) D.Dheeraj(16) K.Sairam(27) M.Swetha(35)

Introduction:Introduction:The entertainment industry

increases along with the country’s economy.

Television , film,radio industries plays a major role.

Change in indian culture is spending more on these factors.

Film Industry:Film Industry:The first Indian film was released

in the year 1898.In the 20th century, Indian cinema

found its market about more than 90 countries in the world.

Indian film industry has gone up to 1.3 billion US dollars in the year 2000.

Television Industry:Television Industry:Television is the major segment of

entertainment industry in India.It started it’s operations in early

1980’s.Later in 1990’s cable industry

started.In 1992 government liberated it’s

markets,this gave more opportunity for the existance of other channels.

Radio Industry:Radio Industry:This is the oldest one in India.From 2005 onwards foreign

investments were made and growth factor increased randomly.

The concepts like satellite, internet and community radio have also hit the market.

Music industry:Music industry:The Indian music industry has

been affected by piracy and had been showing a very slow growth in the industry .

Mobile music and licensed digital distribution have helped to recover the music industry all over the world.

Investment:Investment:Investment can be made into

entertainment industry if certain barriers can be overcome.

Some of them are Piracy lack of uniform media policy for

foreign investment. Lack of empowered regulators Tax treatment for foreign

broadcasting companies

Recession:Recession:Indian film industry was badly

effected by recession..There is a 30-40% difference in

the prices that are being offered now than what was being offered at the time of recession.

Corporate companies look for guaranteed returns for their money.

Government regulations and Government regulations and policies:policies:FDI investments: Films-up to 100% Television-100% Cable network-up to 45% Fm radio-not more than 20%

Conclusion:Conclusion:As the technology is growing

fastly the entertainment industry is changing according to technology and it is entertaining the people.

THANK YOUTHANK YOU