ENTERTAINMENT INDUSTRY

M-4105 Apeksha BhatkarM-4120 Prachi KanaskarM-4123 Sonali LadM-4150 Akshata Chavan

Prachi KanaskarM-4120

Apeksha BhatkarM-4105

BOLLYWOOD VS

HOLLYWOOD

Born

Produces

Flops, block busters

Born

Produces

Flops, block busters

Technical

Budget

music

Technical

Budget

music

Scale

Story

Earnings

Scale

Story

Earnings

RECENT STUPID & HIT MOVIES

Ra-one

Singham

Ready

Bodygaurd

X-men:first class

Fast n furuious5

Kungfu panda2

Transformers: dark of the moon

Marketing Mix of

Bollywood &

Hollywood

Bollywood marketers realize that marketing movies means selling the entire experience.

Bollywood makers are also giving a lot of thought to the naming of their products (movies).

PRODUCT

Comedy

Romantic

Scary

Family oriented

• The entire movie experience is the product that any production house is trying to sell.

• Production houses need to understand which category their movie belongs to it and which audience it aims at targeting.

• Product of Hollywood movies are the wide variety of a movies they are producing.

PRODUCT

Commercial Arts3DScience FictionAction-basedHorrorAdventurousAnimatedRomanticComedy

PRICE

Bollywood in recent years has become the playing field for the rich and the famous. The notion that Bollywood is a very profitable industry is true in all senses. In the face of steep competition, most production houses have come up with innovative marketing strategies to increase the profit margin.

PRICEHollywood movies grossed $26.7 billion worldwide in 2007. Although the movie industry takes in billions of dollars a year, very few Hollywood movies actually make a profit.That's because it costs a tremendous amount to make a major studio movie. Hollywood relies on a few runaway hits each season to make up for the majority of films that fail to break even.

The timing of the launch of a product is a crucial factor in determining its success.

The release date of a movie is one of the smallest but most significant factor in determining the success of the movie.

Filmmakers nowadays invest a lot of time in deciding the right time for releasing a movie.

PLACE

The timing of the launch of a product is a crucial factor in determining its success.

Christmas-season of releasing movies.

The PVR cinemas also recently forayed into the Distribution of Hollywood film titles in the country through its 100% subsidiary, PVR Pictures.

PLACE

No longer are promotions restricted to showing trailers and painting the city with posters of the movie.

Bollywood does not want to be narrow-minded in its view, instead of looking at the television industry as a competition; they have taken it as a facilitator to promote their films

PROMOTION

PROMOTIONMovie marketing is also known as movie

advertising and movie promotion.

The movie business is cyclical and seasonal by nature.

In recent years, the general tactic has been to "go big."

Every movie is different and the promotions department must figure out what type of campaign will be the most effective at reaching the target audience.

No longer do filmmakers try to keep away from the general public. They have known that it is the people in the end who can make or break their film.

PEOPLE

An essential ingredient to any service provision is the use of appropriate crew members and people.

Recruiting the right crew members and training them appropriately in the delivery of their service is essential if the production house wants to obtain profit.

Consumers make judgments and deliver perceptions of the service.

PEOPLE

Marketing Strategies

of Bollywood

& Hollywood

Multimedia Usage

Contests and Discounts

Integrate Offline and Online Advertising

Theatrical trailerPress junketAn all-out Publicity blitz

which becomes a “can’t miss event”

Publicity stunt.

Akshata ChavanM-4150

Sonali LadM-4123

FOX V/S

SONYThe Fox Entertainment Group is an American entertainment industry company .

It is wholly owned & controlled by the Australian/American media conglomerate News Corporation.

Sony Pictures Entertainment, is the television & film production/distribution unit. On September 28, 1989, Sony acquired the American film & television production company Columbia Pictures Entertainment

It is named after William Fox, born Wilhelm Fried, who created the original Fox Film

Corporation.

The Fox Entertainment Group was formed in the 1990s after the purchase of the Metromedia

The company was renamed Sony Pictures Entertainment in 1991.

Sony has since created numerous other film production and distribution units.

Marketing Mix Of FOX

& SONY

PRODUCT

The company has operations in four business segments.The Filmed Entertainment segment is

involved in the acquisition and production of animated motion pictures and live-action pictures .In April of 2010 Fox joined a group of

firms to form a joint venture to develop a new national mobile content service.

PRODUCT

• The product is the physical product or service offered to the consumer.

• Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

• Television and motion pictures.

PRICE

• In January of 2010 News Corporation offered to purchase the 18% of Fox that it doesn't already own for $33.54 per share.

• In 2002 The Fox Network commanded 23 cents per subscriber.

• The FoxConnect website advertises “Family Guy Volume 8” DVD at $33.99

PRICE

Pricing decisions should take into account profit margins and the probable pricing response of competitors.

Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

PLACE

Fox distributes films through several businesses .

Fox Television owns and operates 35 full power stations.

Fox Television operates two stations in nine designated market areas (DMAs), including New York, Los Angeles and Chicago.

PLACE

Place (or placement) decisions are those associated with channels of distribution.

The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service

PROMOTION

Fox has employed branded integration techniques in co-promoting Unilever's Degree for Men deodorant and its drama series “24”.

In 2010, Fox initiated its “Meet the Family Guy” promotion.

In March of 2010 Fox News began promoting Sarah Palin’s, Real American Stories

PROMOTION

Promotion decisions are those related to communicating and selling to potential consumers.

It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

Promotion decisions involve advertising, public relations, media types, etc.

PROCESS

FOX Broadcasting Company employed Market share Partners to conduct a study of television’s importance in the media mix.

In January of 2010, all fox sports operations underwent a massive re-organization.

The move is designed to maximize the strength of the FOX Sports brand across all platforms.

PROCESS

Sony employs an umbrella branding strategy by placing the product name along with corporate name.

This strategy lets the product to assume its own identity and positioning, but also draws strength of the corporate brand.

Sony has a recently reorganized in order to further improve responsiveness and customer service.

PHYSICAL EVIDENCE

Fox Entertainment Group, Inc. is headquartered at 1211 Avenue of the Americas New York City 10036.

Fox News Network, LLC Blue Sky Studios, 1211 Avenue of the Americas.

Fox Entertainment can be found online at Linkedin.com.

Fox Broadcasting has a website where it offers information on its programming.

Fox Kids Network has a website

PHYSICAL EVIDENCE

Sony Corporation Headquarters is located at 1-7-1 Konan, Minato-ku Tokyo.

Sony’s main company website provides helpful information ranging from service and support, music, and gaming.

PEOPLE

News Corporation is Fox Entertainment Group's parent company.

K Rupert Murdoch is the Chairman and Chief Executive Officer.

Fox Entertainment Group employs over 11,500 people.

Former Fox Atomic executive David Worthen Brooks will oversee creative for the new digital studio,

PEOPLE

Howard Stringer is Chairman, CEO and President of Sony.

Kazuo Hirai is Executive Vice President of Networked Products & Services Group.

Sony entertainment employs 167,900 people world wide.

Sony entertainment has an ongoing talent development.