emerce insight publishing willem endhoven i rex
TRANSCRIPT
“ “ Newspaper Publishing Newspaper Publishing on on
Electronic Paper”Electronic Paper”
iRex Technologies bviRex Technologies bv
iRex Technologies bv
E-ink characteristics:E-ink characteristics:
• Mobile–Low power usage–Light weight–Thin
• Reading–“close to paper” readability–Read under all circumstances (outdoors)–No flickering
• No video• Not yet: full color
3 Important characteristics: “readability, mobility, actuality”3 Important characteristics: “readability, mobility, actuality”
Electronic Paper
ReadabilityMobility
Phone
Actuality/interactivity
Phone
PDA
Paper
Paper
LaptopPC
Electronic Paper
Electronic Paper
+
+
+BB
BB
PDA
LaptopPC
Phone PDA
Laptop
PCBB
Paper
Effortless solution for publishers...and open system for consumers
Archive keys, switch between last opened
content and content lister
Toolbar, contains basic set of tools, viewer can add “viewer specific” tools
Content indicator, provide basic navigation in the listed/viewed content
Navigation keys, switch between the selectable items
in the current view and confirms the selected item
Flipbar, navigate between the pages in the
listed/viewed content
Menu key, provide access to settings, connectivity
and optional applications
Up key, go back to previous level
Connect key, connect to the IDS
Content Viewer
The iLiad…For (all) reading…….
Archive keys, switch between last opened
content and content lister
Toolbar, contains basic set of tools, viewer can add “viewer specific” tools
Content indicator, provide basic navigation in the listed/viewed content
Navigation keys, switch between the selectable items
in the current view and confirms the selected item
Flipbar, navigate between the pages in the
listed/viewed content
Menu key, provide access to settings, connectivity
and optional applications
Up key, go back to previous level
Connect key, connect to the IDS
Content Viewer /note pad
The iLiad…For (all) reading and writing!
Folder with all your newspapers
Activate the pen to write on your newspaper
Page indicator
Navigation keys for selecting newspaper or news items
Turn the page like a newspaper
Press the button and get your newspaper
read your interactive newspaper. Click on an article to read more…..
The iLiad…For news(paper) reading…….
Up key
Menu key
Folder with all your books
Activate the pen to write on your book
Page indicator
Navigation keys for selecting books
Turn the page like a in a book
Press the button and get your latest E-books
Click on an hyperlink to read or look up in the dictionary
The iLiad…For book reading…….
Up key
Menu key
Folder with all your documents
Activate the synchronization with your PC
Page indicator
Navigation keys for selecting documents
Turn the page like a paper document
make comments on documents with your pen
The iLiad…For document reading…….
Up key
Menu key
Pres the button and get new applications
Folder with all your notes
Activate the pen write, erase, make new pagesActivate synchronization with your PC for backup.
Page indicator
Navigation keys for selecting notes
Turn the page to read more pages
write your notes, select line thickness and black or grey or white line colors
The iLiad…For notes taking…….
Up key
Menu key
Pres the button and get new SW updates
Consumer benefits…..Paper readingConsumer benefits…..Paper reading
A case for newspaper publishing
iRex Technologies bv
Newspaper strategiesNewspaper strategies
Traditional Adaptive Proactive
Traditional newspaper+Paper experience-actuality-cost concern
Newspaper on Internet+interactive-not mobile-value?
News on Mobile+mobility-value?-not readable
Electronic Newspaper+Paper experience+Interactive+Mobility
Newspaper strategiesNewspaper strategies
Traditional Adaptive Proactive
Traditional newspaper+Paper experience-actuality-cost concern
Newspaper on Internet+interactive-not mobile-value?
News on Mobile+mobility-value?-not readable
Electronic Newspaper+Paper experience+Interactive+Mobility
“electronic paper is closer to your (brand) essence
than mobile phone or web surfing”
Newspaper strategiesNewspaper strategies
Traditional Adaptive Proactive
Traditional newspaper+Paper experience-actuality-cost concern
Newspaper on Internet+interactive-not mobile-value?
News on Mobile+mobility-value?-not readable
Electronic Newspaper+Paper experience+Interactive+Mobility
“electronic paper is closer to your (brand) essence
than mobile phone or internet”
“electronic paper is extending your impact beyond
traditional readers to a new
audience..”
E-publishing: a cooperation model with great E-publishing: a cooperation model with great opportunities to obtain extra revenues….opportunities to obtain extra revenues….
• Publisher function:– make content electronically available
for multiple outlets
• Print and distribution:– electronic paper printing– instant (more frequent) distribution
• Retailing function:– opportunities for multiple sales to new
audiences (news readers)
“save up to 80% on print and distribution costs (by maintaining thefull revenues”
“ extra revenues from a new reader audience”
“Earn extra revenuesfrom existing content”1
2
3
Principles of electronic publishing businessPrinciples of electronic publishing business
On-line retail:-promotion-sales-money collection
Digital wholesale& distribution
Digital Publishing:-publishing-setting retail conditions
Market
100%55%40%
Newspaper publishing on electronic paperNewspaper publishing on electronic paper
ContentManagement
system
Website
Mobile
FTPiDS
fulfillment
“iLiad”
“subscr.”
“$”
Daily delivery service
“$”
Benefits:Benefits:• End consumer
– Obtain digital newspaper regardless location, multiple editions per day– Receive personalized items– Receive an iLiad for all your reading habits @ special offer price
• Irex Technologies– Increased momentum in iLiad sales– Earn iDS fee per subscription
• Newspaper (retailer)– Deliver news faster and cheaper than ever before– Potential for differentiation and customer feedback– Earn 55% of subscription fee
• Newspaper (publisher)– Make money over existing content to new audiences (40%)– Keep control over retail strategy– Newspaper as Brand:– Position (again) in the market with advanced strategy– New advertisement and corporate strategies possible– Earn an overall 85% from recommended retail price without further costs
Key takeawaysKey takeaways
• Do more with your digital content• Leverage over your brand legacy• Keep the good things of paper and combine with the
good things of digital print• Newspaper publishing on electronic paper brings
revenues and new readers• For educational and professional publishers the same
opportunities are emerging
• Electronic paper has started……Benefit from it and Learn!
• Seeing is believing