ACCELERATIONIN THE ERA OF

CHAOS & CHANGE

GOOD MORNING!

SPEAKER, RTV HOST

ENTREPRENEUR

INDEPENDENT

NUTTY PROFESSOR

@IGORBEUKER

IGORBEUKER.COM

INDUSTRY 4.0 A CRUCIAL MOMENT IN HISTORY

TURNING POINT FOR OUR WORLD

BITCOIN

SHARING ECONOMY

BIG-DATA

3D – 4D PRINTING

SELF-DRIVING CARS

IOT

DRONES

AR – VR – MR

CIRCULAR ECONOMY

SMART EVERYTHING

ROBOTS – AI

BIO – NANO TECH

E-COMMERCE

TOMORROW’S TECH & TRENDS

GLOBALIZATION

SILVER GENERATION

MILLENNIALS

DIGITAL DARWINISMTHIS TIME IT’S A REVOLUTION THEORY

EVERYONE WANTS INNOVATION, NO ONE WANTS TO CHANGE

OUTSIDE YOUR COMFORT ZONE IS WHERE THE MAGIC HAPPENS

2%

ADVERTISING MAY WIN QUARTERS, INNOVATION WINS DECADES

LINEAR MINDS, TECH IGNORANT

SIXTH SENSE, RADICAL VISION

CORPORATE POLITICS, RISK AVERSE TALENT ATTRACTION, RISK TAKING

WAIT FOR CASE STUDIES ARE THE NEW CASE STUDY

RELY ON IBM, MCKINSEY

R&D, BACKWARD-LOOKING RESEARCH TREND FORESIGHTS, HYPE CYCLES

NON LINEAR MINDS, TECH-SAVVY

SHORT TERM, PROFIT LONG TERM, PURPOSE

EXPLORE TRENDS THROUGH A MATH MAN LENS

IF THEY HAD UNDERSTOOD THE TRENDS THEY COULD HAVE LAUNCHED INSTAGRAM

6310

IF NOKIA WAS REALLY INTO CONNECTING PEOPLE THEY SHOULD HAVE INVENTED FACEBOOK

WHY DO RETAILERS GO THROUGH A LONG, PAINFUL PERIOD OF DENIAL

BEFORE THEY REALLY GET CONNECTED CONSUMERS?

THE AMAZON-EFFECT OR LACK OF CUSTOMER CENTRICITY?

KNOW ONLY 30% OF YOUR CUSTOMERS? GOOD LUCK WITH CRM & OMNICHANNEL

NO ONE WAS EVER FIRED FOR HIRING IBM. OR MCKINSEY WE OPTIMIZE OUR ASS-COVERING, NOT OUR DIGITAL STRATEGY

FORTUNE 500 LIFE EXPECTANCY 75 YEARS 15 YEARS 10 YEARS

1950 2010 2025

GROWTH BYENTERING ANEW BUSINESS

95% FAILS 99% FAILS

CHAOS CREATES PREDICTABLE OPPORTUNITIES

CONTENT

RETURN ON INVESTMENT

THE ROI OF INNOVATION

RISK OF INACTION

MARTECH TRENDS THAT WILL BE SIGNIFICANT FORCES

AUGMENTED & VIRTUAL REALITY? GIMMICKS FOR GAMERS…

OR A GAME-CHANGER FOR SO MANY OTHER INDUSTRIES?

MINI SCREENAGERS HYPERCONNECTED ALWAYS-ON TECH NINJAS

TECH CHANGES BEHAVIOR DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES

JACK MA VISION SELFIE AS A PAYMENT SYSTEM

$25.3 BILLION IN 24 HOURS, ALIBABA SINGLES DAY 2017

> 1 BILLION PARCELS, > 80% ON A MOBILE PHONE

E-COMMERCE? GO BIG, GO NICHE OR GO HOME

FACEBOOK IS VERY FRAGILE HERE

VOICE WILL BE THE NEXT BIG GATEWAY

TO FRIENDS, BRANDS, CONTENT, COMMUNITIES AND COMMERCE

EVOLUTION OF UI AND THE TYPING ERA

THE NEXT ONE BILLION MOBILE USERS WILL RELY ON VOICE AND VIDEO

INTERNET OF EVERYTHING?

IN GOD WE TRUST ALL OTHERS MUST BRING DATA

CONNECTED, ELECTRIC, AUTONOMOUS CARS

SMART CITIES, SMART EVERYTHING

TRUMP IS BUILDING A WALL BILL GATES SAYS ROBOT TAX

MATH MAN VISION ON THE FUTURE OF MARTECH AND MEDIA

REVENGE OF THE NERDS FUNKY 1984 MOVIE, NOW PAINFUL REALITY

MARKETING USED TO BE AN ART, NOW IT’S A SCIENCE TOO

BIG-DATA? MAY THE MATH BE WITH YOU

MEDIA OWNERS MASQUERADED AS TECHNOLOGY COMPANIES

BEZOS KING OF COMMERCE, EMPEROR OF ARPU

WORLD’S LEADING MEDIA COMPANY GOES COMMERCE

FUTURE OF TV & CONTENT DISTRIBUTION

MILLENNIAL ‘TV’ CONSUMPTION

TURN UNKNOWN VIEWERS INTO KNOWN MEMBERS

TV WILL FINALLY BE TARGETED, PROGRAMMATIC & ADDRESSABLE

TV NETWORKS TRY TO BREAK THE GOOGLE-FACEBOOK DUOPOLY

BRANDS WILL SWITCH TO ATOMIC, AGILE CONTENT MARKETING

TVCs ARE ONE-SIZE-FITS-ALL

ONLINE VIDS ARE 100% PERSONALIZED

ROI ECOSYSTEM

POE MEDIA OWNEDWebsites / Mobile Apps Newsletters / Magazines CRM / Customer ServiceBlogs / Social Pages Communities

Packaging, PlatformsPoP, PoS

EARNEDConsumer Generated MediaWhitepapers & Reports Shares, Likes, CommentsOrganic Search Ratings, Reviews Viral Video ViewsBuzz & PR

WoM, PR, Employees Fans, Ambassadors

PAIDRTV Ads

Video AdsDigital Display

SponsorshipPaid SearchPaid SocialInfluencers

RTV, Online Print, OOH

ARPU & KPI DASHBOARD

SEO

igorbeuker.com

INTELLIGENCE IS THE ABILITY TO ADAPT TO CHANGE

CRM SOCIAL CRM SOCIAL MEDIA

RECAP

IMPACT INDUSTRY 4.0 A REVOLUTION IN MARKETING HABITS

THAN THE INTERNET

“OFTEN TIMES INVENTION REQUIRES A LONG

TERM WILLINGNESS TO BE MISUNDERSTOOD”

“OFTEN TIMES INVENTION REQUIRES A LONG

TERM WILLINGNESS TO BE MISUNDERSTOOD”

“BE NICE TO NERDS…

WE WILL ALL END-UP WORKING FOR ONE”

☺

COIN THE TRENDS

THANKS A LOT!

GOOD LUCK!!