email marketing, by the numbers: 100 stats that prove email isn't dead
DESCRIPTION
Email marketing has been the most effective online marketing tool for the last decade. When it comes to lead nurturing and customer relationship management, email marketing beats social media, SEO and content marketing hands-down. While a diverse approach to marketing is always smart, it’s no wonder marketers want control over database of email addresses rather than lists of followers or anonymous visitors. In a world of segmentation and walled gardens, email has remained free, cross-platform and device-agnostic. When you consider that 91 percent of the world’s 2.4 billion email users check their inbox at least once each day, it’s no wonder email remains one of the most cost-effective ways for business to discover, convert and maintain customer relationships. We took a look at a number of studies, reports and surveys to help put email in perspective. The results speak for themselves. Enjoy!TRANSCRIPT
2.4 BILLIONNUMBER OF EMAIL USERS IN 2013
3.6 BILLIONNUMBER OF EMAIL ACCOUNTS IN 2013
2.7 BILLIONESTIMATED NUMBER OF EMAIL USERS BY 2017
3.9 BILLIONESTIMATED NUMBERS OF EMAIL ACCOUNTS BY 2017
6%ANNUAL GROWTH RATE OF EMAIL ACCOUNTS OVER THE NEXT FOUR YEARS
182 BILLIONEMAILS SENT PER DAY IN 2013
207 BILLIONESTIMATED NUMBER OF EMAILS SENT PER DAY BY 2017
838 BILLIONMARKETING EMAILS THAT WERE SENT IN 2013
54%EMAILS SENT BY BUSINESSES THAT ARE MARKETING MESSAGES
91%CONSUMERS WHO CHECK THEIR EMAIL AT LEAST DAILY
74%ONLINE ADULTS WHO PREFER EMAIL OVER DIRECT MAIL FOR COMMERCIAL COMMUNICATIONS
1.7%AVERAGE CLICK-THRU RATE FOR B2B MARKETING EMAILS IN Q2 2013
60%MARKETERS WHO BELIEVE EMAIL IS AN ROI-PRODUCING ACTIVITY
66%ONLINE CONSUMERS THAT HAVE MADE A PURCHASE AS A RESULT OF AN EMAIL
71%CONSUMERS AGED 45-54 THAT HAVE MADE A PURCHASE AS A RESULT OF AN EMAIL
4,300%EMAIL MARKETING'S ROI
48%EMAILS OPENED ON MOBILE DEVICES
11%MARKETING EMAILS THAT ARE MOBILE RESPONSIVE
33%EMAIL RECIPIENTS THAT OPEN EMAILS BASED ONLY ON THE SUBJECT LINE
40%B2B MARKETERS THAT RATE EMAIL MARKETING LEADS AS HIGH QUALITY
80%CONTENT MARKETERS THAT USE EMAIL MARKETING
15%IN-HOUSE MARKETERS WHO ADMIT THEIR EMAIL MARKETING IS POOR
23.63%EMAILS OPENED WITHIN AN HOUR OF BEING RECEIVED
49%BUSINESSES THAT ARE TESTING THE RIGHT DAY AND TIME TO SEND THEIR EMAILS
2PM - 5PMTIME OF DAY WHEN MOST EMAILS ARE OPENED
10PM - 9AMTHE WORST TIME TO SEND EMAILS
187%INCREASE IN AVERAGE REVENUE PER EMAIL RECIPIENT FOR EBAGS AFTER OPTIMIZING THE BEST TIMES TO SEND
22.3%OPEN-RATE INCREASE WITH PERSONALIZED SUBJECT LINES
70%BRANDS THAT DON'T PERSONALIZE THEIR EMAILS
55%COMPANIES THAT GENERATE MORE THAN 10 PERCENT OF SALES FROM EMAIL
8%COMPANIES THAT GENERATE MORE THAN HALF OF SALES FROM EMAIL
50%MARKETERS WHO SAY THE QUALITY OF THEIR EMAIL DATABASE INHIBITS SUCCESSFUL MARKETING
49%MARKETERS WHO CLEAN THEIR EMAIL LISTS ON A REGULAR BASIS
26%MARKETERS WHO PERSONALIZE EMAILS
20%COMPANIES THAT SEND ABANDONED SHOPPING CART EMAILS
27%COMPANIES THAT DON'T OPTIMIZE THEIR EMAILS
74%COMPANIES WHO REGULARLY TEST EMAIL STRATEGIES THAT REPORT A POSITIVE ROI
33%MARKETERS WHO DON'T KNOW IF THEIR EMAILS ARE READ ON MOBILE DEVICES
25%COMPANIES THAT OPTIMIZE THEIR EMAILS FOR MOBILE DEVICES
90%MARKETERS WHO SAY THEY DON'T SPEND ENOUGH TIME ON SUBJECT LINES
-18.7%DECREASE IN CLICK RATES WHEN THE WORD 'NEWSLETTER' IS USED IN SUBJECT LINES
61.8%INCREASE IN CLICKS WHEN USING THE WORD 'ALERT' IN SUBJECT LINES
7.5%AVERAGE CLICK RATE IN THE SECURITY AND LAW ENFORCEMENT INDUSTRY
4.4%BOUNCE RATE FOR COMPANIES THAT SEND EMAILS LESS THAN ONCE PER MONTH
0.5%BOUNCE RATE FOR COMPANIES THAT SEND EMAILS MORE THAN ONCE PER WEEK
13.2%OPEN RATE OF EMAILS WITH PERSONALIZED CONTENT
12.9%OPEN RATE OF EMAILS WITH PERSONALIZED SUBJECT LINES
5.3%OPEN RATE OF EMAILS THAT USED BOTH PERSONALIZED SUBJECT LINES AND CONTENT
15.8%OPEN RATE OF EMAILS WITH SUBJECT LINES BETWEEN FOUR AND 15 CHARACTERS
2.6%CLICK RATE OF EMAILS WITH SUBJECT LINES BETWEEN FOUR AND 15 CHARACTERS
1.6%CLICK RATE OF EMAILS WITH SUBJECT LINES GREATER THAN 16 CHARACTERS
15%PERCENTAGE OF THE AVERAGE MARKETING BUDGET SPENT ON EMAIL
92%BUSINESSES THAT USE EMAIL TO SHARE INFORMATION AND NEWS ABOUT THEIR COMPANY
3,489AVERAGE SIZE OF AN EMAIL DATABASE FOR COMPANIES WITH ANNUAL REVENUE BETWEEN $1 MILLION AND $50 MILLION
25%COMPANIES WITH AN ANNUAL REVENUE BETWEEN $1 MILLION AND $50 MILLION THAT HAVE LESS THAN 1,000 PEOPLE IN THEIR EMAIL DATABASE
21%COMPANIES WITH AN ANNUAL REVENUE BETWEEN $1 MILLION AND $50 MILLION THAT HAVE MORE THAN 10,000 PEOPLE IN THEIR EMAIL DATABASE
6%COMPANIES THAT SEND EMAILS TO THEIR ENTIRE LIST EVERY DAY
10%COMPANIES THAT SEND EMAILS TO PART OF THEIR LIST EVERY DAY
39%COMPANIES THAT SEND EMAILS TO THEIR ENTIRE LIST ONCE PER WEEK
64%COMPANIES THAT INTEGRATE EMAIL MARKETING WITH SOCIAL MEDIA
74%COMPANIES THAT MEASURE EMAIL SUCCESS BY LEADS GENERATED
72%COMPANIES THAT MEASURE EMAIL SUCCESS BY ACTUAL SALES
84%COMPANIES THAT USE EMAIL TO SOLICIT FEEDBACK FROM CUSTOMERS
28%AVERAGE GOAL FOR ANNUAL GROWTH OF EMAIL LISTS
11%BUSINESSES WHO SAY THE COST OF ACQUIRING NEW EMAIL SUBSCRIBERS IS TOO HIGH
50%COMPANIES WHO COORDINATE EMAIL MARKETING WITH EVENTS LIKE TRADE SHOWS
48%COMPANIES WHO COORDINATE EMAIL MARKETING WITH DIRECT MAIL
34%COMPANIES WHO HAVE A TEAM DEDICATED TO EMAIL MARKETING
20%COMPANIES WHO HAVE ASSIGNED EMAIL MARKETING TO ONE PERSON
9%COMPANIES WHO OUTSOURCE EMAIL MARKETING TO AN AGENCY
43%EMAIL RECIPIENTS WHO MARK MESSAGES AS SPAM BASED ON THE 'FROM' ADDRESS AND SENDER NAME
21%EMAIL RECIPIENTS WHO MARK EMAIL AS SPAM WHEN THEY KNOW IT ISN'T
17%AMERICANS WHO CREATE A NEW EMAIL ADDRESS EVERY SIX MONTHS
9%INCREASE IN ROI IF MARKETERS OPTIMIZED EMAIL FOR IMAGE BLOCKING
84%PERCENTAGE OF ALL EMAIL THAT IS SPAM
$156 MILLIONPERCENTAGE OF ALL EMAIL THAT IS SPAM
10%ANNUAL GROWTH OF EMAIL MARKETING SPENDING
82%CONSUMERS WHO OPEN MARKETING EMAILS
24%LITMUS EMAILS OPENED ON IPHONES
72%PEOPLE WHO CHECK THEIR EMAIL IN BED
87%PEOPLE WHO CHECK THEIR PERSONAL AND WORK EMAIL TOGETHER
3.3%PEOPLE WHO READ THE SAME EMAIL ON A MOBILE DEVICE AND A DESKTOP COMPUTER
17 - 22 PTRECOMMEND RANGE OF FONT SIZES FOR MOBILE EMAILS
46 PXRECOMMENDED MINIMUM SIZE FOR BUTTONS IN MOBILE EMAILS
63%PERCENTAGE OF EMAIL LISTS THAT ARE INACTIVE
18.3 KBSIZE OF THE AVERAGE EMAIL
0.25%AVERAGE UNSUBSCRIBE RATE
82%CONSUMERS WHO HAVE SIGNED UP FOR EMAIL PROGRAMS ON BRAND WEBSITES
53%CONSUMERS WHO HAVE GIVEN THEIR EMAIL ADDRESS TO A SALES CLERK
28.5%CONSUMERS WHO HAVE SUBSCRIBED TO AN EMAIL PROGRAM IN A MOBILE APP
14.5%CONSUMERS WHO HAVE SIGNED UP FOR AN EMAIL PROGRAM VIA TEXT MESSAGE
72%CONSUMERS WHO SIGN UP FOR EMAILS TO GET DISCOUNTS
8.2%CONSUMERS WHO SIGN UP FOR EMAILS BECAUSE THEY LOVE THE BRAND
74.4%CONSUMERS WHO EXPECT A WELCOME EMAIL WHEN THEY SUBSCRIBE
35.4%CONSUMERS WHO UNSUBSCRIBE FROM EMAILS BECAUSE THEY ARE SENT TOO FREQUENTLY
14%CONSUMERS WHO UNSUBSCRIBE FROM EMAILS BECAUSE THEY ARE TIRED OF THE BRAND
52.9%CONSUMERS WHO NEVER 'OPT DOWN' (CHANGE EMAIL FREQUENCY OR TYPE AFTER UNSUBSCRIBING)
60%B2B MARKETERS THAT HAVE USED VIDEO IN THEIR EMAILS
3XEMAIL CONVERSION RATES ARE THREE TIMES HIGHER THAN SOCIAL MEDIA
17%DIFFERENCE IN VALUE BETWEEN EMAIL CONVERSIONS AND SOCIAL MEDIA CONVERSIONS