liking isn't helping

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By Zehra Buzreba

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Post on 19-Jul-2015

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Page 1: Liking isn't helping

By Zehra Buzreba

Page 2: Liking isn't helping
Page 3: Liking isn't helping
Page 4: Liking isn't helping

Created by: Crisis Relief Singapore

Audience: Social Media Users

Purpose: To get people to volunteer more

Let’s look at visuals!

Page 5: Liking isn't helping

: Mode of Persuasion

Page 6: Liking isn't helping

: + and - ?

• Reality check

• Guilt drives you to action • Organization is

a bit shady.

• Is slacktivism always bad?

• Not specific to organization.

• Makes you critically look into your own slacktivism.

Page 7: Liking isn't helping

: Slacktivism

Slacktivism (noun) = Slacker + Activism. Actions performed

via the Internet in support of a political or social cause but regarded as requiring little time or involvement. E.g.: Facebook “likes” to show support,

signing an online petition, tweeting about a cause, sharing a link on social media.

Page 8: Liking isn't helping

: Analysis

Page 9: Liking isn't helping

: Analysis

If activism is defined only as taking direct action and protesting on the streets, [Malcolm Gladwell who wrote on argument against slacktivism]

might be right. But if activism extends to changing the minds of people, to making populations aware of what their governments are doing in their name, to influencing opinion across the world, then the

revolution will be indeed be tweeted.

- Leo Mirani, in “Sorry, Malcolm Gladwell, the revolution may well be tweeted” for the Gaurdian

Page 10: Liking isn't helping

: Analysis

In a 2010 study by Georgetown University’s Center for Social Impact Communication and Ogilvy Worldwide - the results showed that slacktivists were more likely to take meaningful actions than people who did not post to social media.

As likely as non-social media promoters to donate

Twice as likely to volunteer their time.

More than twice as likely to buy products or services from companies that supported the cause.

Three times as likely to solicit donations on behalf of their cause

More than four times as likely to encourage others to sign a petition or contact political representatives

Page 11: Liking isn't helping

: Conclusion

Page 12: Liking isn't helping

: References

Alsa.org,. 'Ice Bucket Challenge - The ALS Association'. N.p., 2015. Web. 26 Feb. 2015.

Andresen, Katya. 'Why Slacktivism Is Underrated'. Mashable. N.p., 2011. Web. 26 Feb. 2015.

Green, Matthew. The Wizard Of The Nile. Northampton, Mass.: Olive Branch Press, 2009. Print.

Letstalk.bell.ca,. 'Bell Let’S Talk'. N.p., 2015. Web. 26 Feb. 2015.

Mirani, Leo. 'Sorry, Malcolm Gladwell, The Revolution May Well Be Tweeted | Leo Mirani'. the Guardian. N.p., 2010. Web. 26 Feb. 2015.

Pfeifle, Mark. 'Changing The Face(Book) Of Social Activism'. The Huffington Post. N.p., 2015. Web. 26 Feb. 2015.

Images Credit: Google Images