32 amazing email marketing stats
TRANSCRIPT
32 Amazing Email
Marketing Stats
2T r e n d l i n e
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Learn them.
Live them.
Love them.
Use them.
3T r e n d l i n e
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“20% of global commercial
email is either blocked or
being diverted to the spam
folder”
Source: Return Path – 2017 Deliverability Benchmark Report
4T r e n d l i n e
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“42% of Americans check
their email while in the
bathroom”
Source: Adobe
5T r e n d l i n e
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“3,104,450,712 legitimate
emails are sent every hour”
Source: Internetlivestats
6T r e n d l i n e
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“Email is 40X better at
acquiring news customers
than Facebook & Twitter”
Source: McKinsey & Company
7T r e n d l i n e
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“1.8% is the average Order
Rate on cart recovery
emails”
Source: Soundest
8T r e n d l i n e
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“Gmail has 1 billion active
users worldwide”
Source: Statista
9T r e n d l i n e
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“ONLY 47% of marketers say
they sometimes test subject
lines”
Source: MarketingProfs
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“The emoji had the
highest read rate (33%) when
used in subject lines”
Source: Return Path
11T r e n d l i n e
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“12% of UK Email Marketers
spend no time at all on their
email strategy”
Source: Adestra
12T r e n d l i n e
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“The biggest email marketing
trend in 2017 was Interactive
Emails (27.2% of
respondents)”
Source: MarketingProfs
13T r e n d l i n e
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“50% of Americans check
their email while on
vacation”
Source: Adobe
14T r e n d l i n e
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“74% of women prefer
gender neutral marketing
messages”
Source: EveryCloud Infographic
15T r e n d l i n e
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“4.24% of visitors from email
marketing buy something
compared to 2.49% from
search and 0.59% from social
media ”
Source: Monetate
16T r e n d l i n e
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“You are 6X more likely to
get a click-through from an
email campaign than you are
from a tweet”
Source: MarketingProfs
17T r e n d l i n e
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“Only 39% of online retailers
send personalized product
recommendations via email”
Source: Certona
18T r e n d l i n e
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“42% of marketers do not
send targeted emails”
Source: MarketingProfs
19T r e n d l i n e
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“86% of business indicate
they plan to increase their
email marketing budgets”
Source: Email On Acid
20T r e n d l i n e
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“23% say they don’t focus on
ANY metrics to measure
success”
Source: Smart Insights
21T r e n d l i n e
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“71% of UK Email Marketers
have a basic to non-existent
email optimization strategy
for mobile devices”
Source: Adestra
22T r e n d l i n e
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“The emoji had the
highest complaint rate when
used in subject lines”
Source: Return Path
23T r e n d l i n e
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“29% say that an increase in
subscribers is how
marketers measure success
in their program”
Source: Smart Insights
24T r e n d l i n e
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“85% of US retailers consider
email marketing one of the
most effective customer
acquisition tactic”
Source: MarketingProfs
25T r e n d l i n e
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“33% of brands are starting
holiday email campaigns in
October”
Source: Moveable Ink
26T r e n d l i n e
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“62% of UK Email Marketers
spend 2 or more hours on
design and content on an
email campaign”
Source: Adestra
27T r e n d l i n e
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“Women spend 7 minutes
more per month on a
smartphone checking email
compared to men”
Source: EveryCloud Infographic
28T r e n d l i n e
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“68% of Americans say they
base their decision to open
an email on the ’From’ name”
Source: Campaign Monitor
29T r e n d l i n e
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“Hobbies had the highest
click through rate at 5.13%
followed by Media &
Publishing at 4.70%”
Source: MailChimp
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“Restaurants had the lowest
click through rates at 1.25%”
Source: MailChimp
31T r e n d l i n e
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“The average consumer has
3.9 personal email
addresses”
Source: BlueHornet
32T r e n d l i n e
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“81% of B2B marketers use
email newsletters as part of
their content marketing
strategy”
Source: Content Marketing Institute
33T r e n d l i n e
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“76% of B2B marketers are
seeing active growth within
their email lists with 15%
reporting rapid growth”
Source: Ascend2
34T r e n d l i n e
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“61% of consumers enjoy
receiving promotional emails
weekly and 38% would like
emails to come more
frequently”
Source: MarketingSherpa
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