25 email marketing stats

7/28/2019 25 email marketing stats

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25 Mind Blowing EmailMarketing Stats

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44% of email recipients made at leastone purchase last year based on apromotional email.

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Source: convinceandconvert.com


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33% of email recipients open emailbased on subject line alone.

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Source: convinceandconvert.com


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Roughly half of an email list will beactive either opening or clicking onemails.

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Source: Epsilon


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Subject lines fewer than 10 characterslong had an open rate of 58%.

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Source: Adestra July 2012 Report


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Personalized subject lines are 22.2%more likely to be opened.

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For B2B companies, subject lines thatcontained money, revenue, andprot performed the best.

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64% of people say they open an emailbecause of the subject line.

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Source: Chadwick Martin Bailey


9/27

7 in 10 people say they made use of acoupon or discount from a marketingemail in the prior week.

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Source: 2012 Blue Kangaroo Survey


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39% of marketers have no strategy formobile email.

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Source: eConsultancy 2012 Email Marketing industry Census


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72% of B2B buyers are most likely toshare useful content via email.

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Source: Earnest Agency


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56% of businesses say they plan toincrease their use of email marketingin 2013.

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Source: The Small and Midsize

Business Email Marketing Survey 2013


13/27

Monday emails had the highestrevenue per email.

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Source: Experian 2012 Q4 Email Benchmark Report


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27% of consumers were more likely tosay their favorite companies shouldinvest in more email.

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Source: ExactTarget


15/27

1 in 2 marketers use animated gifs intheir email campaigns.

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Source: Experian Email Market Study


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This year, about 84% of all email trafcwill be spam.

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Source: The Radicati Group


17/27

Email ad revenue reached $156 millionin 2012.

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Source: Interactive Advertising Bureau


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Emails that include social sharingbuttons have a 158% higher click-through rate.

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Source: GetResponse


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Women click 10% more often than menon mobile emails.

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Source: Tailored Mail 2012 Email Marketing Trends


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Email marketing spend grows 10% yearover year.

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Source: Forrester 2011


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40% of B2B marketers rated the leadsgenerated by email marketing as highquality.

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Source: Software Advice Survey


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For every $1 spent, $44.25 is theaverage return on email marketinginvestment.

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Source: Experian


23/27

82% of consumers open emails fromcompanies.

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Source: Litmus


24/27

64% of decision-makers read theiremail via mobile devices.

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Source: TopRankBlog


25/27

There are 3.6 billion email accounts in2013.

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Email Statistics Report, 2012-2016


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By 2016, the number of email accountswill reach 4.3 billion.

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Email Statistics Report, 2012-2016


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For more information go to:

salesforce.com

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25 email marketing stats

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