efolder partner chat webinar — replacing dropbox: new marketing tools to sell anchor
TRANSCRIPT
Confronting the “Dropbox Problem”
1
eFolder Anchor allows your clients to work…
…across any device
…with anyone
….with any content
…without compromising security and control
© 2014 eFolder, Inc. All Right Reserved.
Partner Chat Webinar
Replacing Dropbox: New Marketing Tools to Sell Anchor
Agenda
• Introductions• The “Dropbox Problem”• Confronting the “Dropbox Problem”• Dropbox Problem Playbook• Q&A
3 © 2014 eFolder, Inc. All Right Reserved.
Introductions
4 © 2014 eFolder, Inc. All Right Reserved.
Introductions
5
Founded in 2001
25 employees
161 clients / ~2,500 end users
Alabama, Gulf Coast
14 clients / 125 users on eFolder Anchor
© 2014 eFolder, Inc. All Right Reserved.
The “Dropbox Problem”
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Four reasons employees are using Dropbox1. “Dropbox is easy to use”
2. “Dropbox is free”
3. “It’s what I use at home”
4. Because they don’t know any better
© 2014 eFolder, Inc. All Right Reserved.
The “Dropbox Problem”
7
What risks are tied to consumer-grade file sync?Data theft
Data loss
Corrupted data
Lawsuits
Compliance violations
Loss of accountability
Loss of file access
© 2014 eFolder, Inc. All Right Reserved.
The “Dropbox Problem”
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How do you communicate these risks to clients?
© 2014 eFolder, Inc. All Right Reserved.
Confronting the “Dropbox Problem”
9
eFolder Anchor allows your clients to work…
…across any device
…with anyone
….with any content
…without compromising security and control
© 2014 eFolder, Inc. All Right Reserved.
Primary features of eFolder AnchorAccess files from anywhere
Collaborate with ease
Share files securely
Control your data
Eliminate FTP and VPN
Confronting the “Dropbox Problem”
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Confronting the “Dropbox Problem”
11
What verticals is eFolder Anchor right for?
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Confronting the “Dropbox Problem”
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How do you position eFolder Anchor?
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Confronting the “Dropbox Problem”
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50-70%
BIS gross margin on eFolder Anchor service
Confronting the “Dropbox Problem”
14
How do you promote eFolder Anchor?
© 2014 eFolder, Inc. All Right Reserved.
Dropbox Problem Playbook
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Choosing products and vendors
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Pricing for profits
• eFolder Anchor average cost is $5-7 per user / month
• eFolder partners are charging $15-25 per user / month
Flexibility and support
• Month-to-month payments, no long-term contract
• Support and maintenance
• Dedicated Account Manager
• Sales, marketing, and technical training
Q&A
© 2014 eFolder, Inc. All Right Reserved.17
www.efolder.net 678-888-0700
Thank you!
www.efolder.net678-888-07000