efolder partner chat_how to do lunch and learns
DESCRIPTION
Join eFolder partner Helen Moss from BIS as she shares how to build a successful lunch and learn marketing program.TRANSCRIPT
© 2012 eFolder, Inc. All Right Reserved.1
Postcard Examples
Feeding Prospects, Getting Clients:A Proven Marketing Technique forIT Service Organizations
Ted HulsyVP of Marketing, [email protected]
Helen Moss
BIS Marketing [email protected]
© 2012 eFolder, Inc. All Right Reserved.3
Agenda
• Introductions• Feeding Prospects, Getting Clients:
– Why Do It? Value and ROI – How To Promote It– What to Do When They Get There
• Q&A
4
eFolder Partner Marketing Director: Helen Moss
© 2012 eFolder, Inc. All Right Reserved.
© 2012 eFolder, Inc. All Right Reserved.5
Why Lunch and Learns?
Why Event Marketing?
79% of business owners rank events as important to their business
The blend: old-school plus new = results. Build trust and value. Groups further validate
the information exchanged.
Lunch and Learn ROI
Toss out the bottom line for a few minutes and think about the value of a new client
Results come from consistency
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Getting the Right People to Come
Qualify and invite prospects.
Postcards Press Email Social Channels Phone calls
You have to invite them or they won’t come…
That means personally Team effort: sales, call center, field techs,
marketing, accounting…
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Invitation Example 1
Focus on Problems and Solutions
not Product
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Invitation Example 2
Don’t sell Do inform
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Postcard Examples
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Simple Registration
• Use an automated Registration program such asEventbrite or Constant Contact:
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Optimizing Attendance
It’s a “Numbers Game”:
Use a CRM Have a List Build your List Refine your List To get one qualified
attendee you will need to invite and re-invite at least 10 qualified prospects
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Timeline and Countdown, Weeks 8-4:
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Timeline and Countdown, Weeks 3-1:
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Venue Pointers
Relaxation
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Venue Pointers 2
Focus
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What To Do When They Get There
Content
What are you great at right now? What’s hot in the market right
now? Think seasonal, think local
(like produce) Surveys are key to effective
follow-up
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Topics That have Worked for BIS
Best Practices of Data Backups and the Importance of Business Continuity Internet Marketing & SEO for Success… Should You Take Your Business to the Cloud? VOIP for the Small Business
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General Marketing Materials
Have general materials available for prospects to take with them
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Follow –through:
Capitalize on results:
Stay in touch
Use survey results to further qualify
Sort to determine appropriate contact strategies and tactics
Offer webinars and demos to attendees as well as to those interested who could not attend
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Measures of Success
Keep Records
Note who had registered , who has attended and who has expressed interest
Cross reference with sales results
Remember: results are cumulative; consistency pays
© 2011 eFolder, Inc. All Right Reserved.21
Contact Us
Phone: 800-352-0248Email: [email protected]: efolder.netBlog: efolder.net/blog/
Twitter: twitter.com/eFolder
Q&A
Appendix
24
eFolder cloud data protection services
eFolder Backup for Files
eFolder BDR for ShadowProtect
Image BackupBDR Appliance
On-site Virtualization
File / folder Backup
eFolder Cloud for AppAssure
Local Storage andAppAssure Core
Image Replication and Storage
eFolder Continuity Cloud
Cloud Recovery as a Service
STRICTLY CONFIDENTIAL – NOT FOR REDISTRIBUTION © 2012 eFolder, Inc. All Right Reserved.
25
eFolder cloud security services
eFolder Security Cloud
eFolder Email Security
Outbound
Inbound
Outbound
Inbound
Mail ServerUsers Third Parties
Spam Quarantine
Admin Console
Anti-virus Anti-spam
STRICTLY CONFIDENTIAL – NOT FOR REDISTRIBUTION © 2012 eFolder, Inc. All Right Reserved.