effective elevator pitch
DESCRIPTION
This presentation covers the essential elements of a 30-60 second elevator Pitch. It is designed to be basic and set the stage for discussion and hands-on exercises to develop, practice and pitch an idea or company.TRANSCRIPT
Why Everyone Needs an Elevator Pitch
Photo: Jeremy Snell, http://flic.kr/p/6dk9L3
What is an Elevator Pitch?
The opportunity to present your idea to anyone who will listen and provide feedback• Conversational• 60 seconds or less• Think in terms of a well crafted ad
Your pitch should educate and create interest
Photo: Chuck Tofu, http://flic.kr/p/5kEyvB
Elevator Pitch Example
Example and Discussion #1:
http://youtu.be/7fGzh0XcdCc
What Makes an Effective Elevator Pitch
Focus on your audience, not your cool thing• High points only• Make the problem, solution & opportunity clear• What does your listener want to hear?
What hook will make your audience respond with“I want to learn more”
Photo: Dan Eriksson, http://flic.kr/p/4NDvRQ
Make an Impression
Capture attention in the first sentences• Create eagerness for your audience to learn more• Be enthusiastic & convey your passion
Your pitch reflects on you & your idea/business• Investors make snap judgments• First impressions are lasting impressions
Photo: Dan Eriksson, http://flic.kr/p/4NDvRQ
Elevator Pitch Example
Example and Discussion #2:
http://youtu.be/i6O98o2FRHw
Practice Makes Perfect
Engage:• Practice with today’s assigned partner• 30 second pitch• Listen closely!• Expect good feedback on content, style and interest
Share:• Your assigned partner pitches for you today• You pitch for your partner
Photo: Martin Gommel, http://flic.kr/p/9bdyG
