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Phase 1: Priority Mapping

Jenny Hong (jyunhong@stanford.edu) October 2012

Expert Focus Area: Fruit-Eating Behavior Design for Better Health

+Expert Focus Area

Goal: Become an expert for a specific behavior in five weeks.

What behavior? To get female freshmen at Stanford to eat one piece of fruit every morning.

Why? Fruits are nutritious (delicious). Breakfast is healthy. Structured behaviors beget structured behaviors.

Very effective in getting Sarah to eat her morning fruit

Not effective in getting Sarah to eat her morning fruit

No

way

. We

can’

t get

Sar

ah to

do

this

. Yes, Sarah w

ill totally do this!

Key: Dot Span Path Signs up for

daily text reminder in the morning

Gets fruit delivered every morning

Joins two-week health group

Brings one fruit back from dining hall and puts it on her desk

Go to farmer’s market twice a month

Set up reminder in web browser

Roommate reminds her for the rest of the quarter

Practices declaring success every week

Attend a healthy eating workshop

Sign up for healthy eating mailing list

Puts picture of a fruit on her desk

Go grocery shopping in the morning

Take a nutrition class at school

Set alarm clock to a fruit-eating reminder

Do something relevant for 3 tiny habits

Writes for a nutrition journal

Be dining ambassador

Make a smoothie at Wilbur

Say “I will eat one fruit” every morning.