e commerce and groupon-like with magento
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E-commerce and Groupon-like with Magento
Nguyen Vu Hung, HanoiLUG2012/01/AITI-APTECH, Hanoi
Agenda
1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Groupon-like with Magento 7. So, what are the problems8. Related topics8. A New Business Model9. Q&A
Agenda (2)
1. Self Introduction2. Business Model3. Revenue Model4. Views of Sellers and Buyers5. Groupon-likes in Vietnam6. Groupon-like with Magento 7. So, what are the problems8. Related topics8. A New Business Model9. Q&A
Self Introduction
A FOSS activist
Offshore software development
System Adminnistrator
High Availability Engineer
2 years working with Magento
About to start a new business with Magento
GROUPON BUSINESS MODEL
Customer signswith Groupon
Deal reaches critical mass
Customers pay Groupon
Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
Notable sources:
Groupon pays merchant share
Merchant signs up
Customer redeems coupon at merchant
http://primitus.com/blog/whats-the-secret-success-of-groupon/
Groupon features deal
OverchargedCan not secure buyers
A BETTER BUSINESS MODEL
Customer signswith Groupon
Deal reaches critical mass
Customers pay Groupon
Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
Notable sources:
Groupon pays merchant share
Merchant signs up
Customer redeems coupon at merchant
http://primitus.com/blog/whats-the-secret-success-of-groupon/
Groupon features deal
Customers show coupon at merchants to get discounted
No payment needed
NEW REVENUE MODEL
Customer signswith Groupon
Deal reaches critical mass
Customers pay Groupon
Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
Notable sources:
Groupon pays merchant share
Merchant signs up
Customer redeems coupon at merchant
http://primitus.com/blog/whats-the-secret-success-of-groupon/
Groupon features deal
Revenue = Advertisment.
Business Model Keypoints
Free on submission for merchants
Pay for top posting
Social marketing
Printed/Mail/SMS based scout/discountDirectly sent to users emailOSOS takes no commission, cheaper for customers and merchants
Product Review
Users feedback (non-biased)Feedback ranking, lottery for writing feedback (coupon?)
Prefecture-based
Service classification
Monthly discount/lottery
User-only price
ECONOMIC CHARACTERISTICS
Notable sources: Plusses
Brand
Economies of scale (winner takes most)
Negatives
Lack of network effect
No technology barriers to entry
No switching cost for merchants and customers
Scaling is expensive (sales people on the ground)
High cost of customer acquisition
http://techcrunch.com/2010/10/17/why-groupon-is-no-ebay/
Seller's views
Benefits (compared to Groupon)Online marketing cheaper than Groupon
Be able to manage its own customers
Mail marketing
Networking with its customers
Easy to scale (using existing users)
Groupon
Merchants pay commission on posting
New Business Model
Merchants pay advertisement: top-posting, banner
MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION
Notable sources:
Merchant
http://gigaom.com/2010/09/29/hey-groupon-its-time-for-a-localsocial-roll-up/
Get customer to follow on
Offer on
Like it on
Advertise on
Ad.
Get +1
Ad.
Muachung: Backed up by a big media commany: VC CORP
Backed up by diadiem.com, and a PR commany in the group
Social network marketing
With phununet
Magento
Main Features:CheckoutPayment (Bo Kim, Ngn Lng)Customer AccountOrder ManagementMobileMulti Store
The Problems with Groupon
High Commission
Unstable
Can not secure customers
Not really effective PR
Related topics
Traditional Marketing (Newspaper, TV)
Digital Marketing
Media Backup
Social networking (Facebook, Twitter)Exponential growth
Customer Behavior (Buyers')As cheap as it can be
Xu Hng Cng Ngh
Mobile
Tablet
Cloud
o ha
iOS/Android
HTML5
nh Hng Ngh Nghip
K nngK thut
Phi k thut
La Chn Ngn Ng
C#
Java
PHP
C++
Ruby, Python
Bash?
COBOL
Xu Hng M
Free and Open Source SoftwareGoogle: FOSS business model
X hi ha ni dungWikipedia
OpenStreetmap
OCR with Captcha-like
Cng ng M M Vit Nam
Cng ng LugsVietlug, HanoiLug, SaigonLug, Ubuntu-VN
VFOSSA
Java, Agile, Scrum
Doanh nghipCustomize, deploy: Netnam
Integration: iWay
Development: NukeViet
Cc Vn Khc
SNS
Digital marketing
Bo mt
Ti u ha
High Availability
Thank you
Q&A
Nguyen Vu Hung, HanoiLUGEmail: [email protected]: @vuhungFacebook: [email protected]
http://slidesha.re/sdKrfJ
References
http://www.magentovietnam.com/
http://www.sieumua.com/
http://www.magentocommerce.com/
A study on Groupon.com on Slideshare.net
Groupon business model on Slideshare.net
E-commerce and Groupon-like with Magento
Nguyen Vu Hung, HanoiLUG2011/12/17PHP Day 2011, Hanoi
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