magento - the right platform for e-commerce store

Magento – A Right Solution for E-Commerce

Presented By: Mrunmayi Desai

Principal Consultant, CIGNEX Technologies Aug 30, 2011

Agenda

• CIGNEX Overview

• Magento: e-commerce platform for growth

• Case Study & Demo

• Q & A

2 CIGNEX - Magento Confidential

What Does CIGNEX Do?


Saving

Tim

e

In the last 10 years, CIGNEX helped clients save over US$ 500 Million by adopting Commercial Open Source Software across 200+ implementations

4

portals

intranets

extranets

e-commerce

content management

social collaboration

mobile apps.

ICMP

integration & ESB

contract management

document management

records management

digital asset management

business process/workflow

business intelligence

SAP services and more …

Open Source Center of Excellence (CoE)

CIGNEX Confidential

DAM

Where We Can Help You

Overview of E-Commerce Industry


Growing E-Commerce Market

• Forrester expects Western Europe Market to grow € 114 billion by 2014

• In APAC, eMarketer forecasted a total revenue of $ 168.7 billion in 2011

• By 2015, Forrester predicts e-commerce Market in US to reach $300 billion

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Challenges:

• How will digital channels, mobile capabilities, social media and social CRM influence sales and e-commerce strategies and processes?

• What are best practices and innovations in sales and e-commerce to achieve business objectives?

• How will e-commerce and back-office applications affect each other as e-commerce becomes more prevalent?

CIGNEX - Magento Confidential

Factors that would influence E-Commerce

Factors Influencing E-Commerce Selection

Shopping Cart, Product Catalogs & Settlement Processes

Web 2.0 rich Internet applications (Reviews, RSS, Blogs etc.)

Leverage external web services (Amazon/eBay Services, Google Analytics etc.)

Integration with Smartphones and web enabled devices

Supports Multiple Payment Platforms for B2B & B2C Sales

Improvements in Site Search & external search engines (e.g. Google, Bing, Yahoo etc)

Ownership Models such as licensed s/w, SaaS, web hosting services, outsourcing and OSS )

Personalization of overall Online Experience

* Gartner Magic Quadrant for E-Commerce by Gene Alvarez


Magento – Open Source E-Commerce Solution


Magento: E-Commerce Platform for Growth

Feature rich Professional Open Source E-Commerce Solution

* Data from Magento Website 9

45 Employees in 2007

260+ in 2011

6 Offices Worldwide

400,000+ Community Members

& Forum Posts

100,000+ Merchants

80+ Languages

$25 Billion Transactions / yr

3 Million+ Downloads

3,800+ Extensions


Magento Architecture

• Extensible and Upgradeable Architecture – PHP5 Built on Zend Framework

– Event Driven Architecture to Simplify System Extensibility

• Architecture Maintains Upgradeability with Customizations

– Core – Local – Community

• Core Flexibility on Design Look and Feel – MVC Architecture

• Core API opens platform for integration – Supports Both SOAP and XML-RPC Protocols

• Catalog Cart & Checkout

• Customer Order

• Product Gift Messages

* Data from Magento


Enabling Online Business

Manufacturing/ Suppliers/ ERP System

Accounting & Finance Inventory/ Shipping Fulfillment

Web/ Content Development

Marketing Customer Service & Support

Product Development/ Purchasing

* Data from Magento 11


Magento Benefits – Open Source

Dramatically Reduce TCO

Freedom from Vendor Lock-in

Flexibility & Auditability

Support


Magento Benefits - Features

Marketing Promotions & Tools

Search Engine Optimization

Catalog Management

International Support

Order Management

Analytics & Reporting

Customer Service

Mobile Commerce

Site Management

Payment

Shipping

Customer Accounts

Catalog Browsing

Checkout

Product Browsing


Magento Benefits - Community

• Forums: Over 400,000 registered members with over 100,000 topics of discussion

• Wiki: With recommended articles for Store Owners, Designers and Developers

• Translations: Over 60 existing translation projects

• Issue Roadmap: 100% resolvability in almost all Magento version releases


Global Brands on Magento

• Over 100,000 merchants worldwide use Magento to power their ecommerce front


Magento Practice @ CIGNEX

Close working relationship since 2010

Global - Gold Solution Partner

Certified Partner

– Deployed over 15 enterprise solutions

on PHP

Achievements

– Integration Expertise - Drupal, Liferay,

ERP/SAP, FusionForge, SSO,

Limesurvey, MRBS, Payment gateways

– Community Contributions

• CQUAD – Captures the best of Drupal

and Magento with complete package

for an e-commerce website

• PaymentTech Chase


Case Studies: E-Commerce


High Tech: Magento based E-Commerce Portal

• Leading high tech manufacturer supplying high performance IT hardware products

• Challenges Faced

– Lack of pre-defined content management workflow and manual content publishing causing delays in product roll out & online promotions

– B2B & B2C e-commerce not fully supported

– Lack of extranet affecting real-time collaboration with partners and affiliates

• CIGNEX Solution – Magento based website with powerful CMS & e-

commerce functionalities

– Extranet site for partners and affiliates with requisite security and workflow management

• The Benefits

– Reduced time to roll out new products (via web) across geographies

– Full fledged Catalogue and Order Management functionalities

– Low TCO across license, infrastructure & support


Media: Magento based E-Commerce Solution

• Our clients are worldwide leaders in hard drive & global producers & distributors of digital entertainment

• Challenges Faced – Needed a reliable partner who can build a site

within aggressive launch timeline – Integrate with – Silverlight with Digital Rights

Management and Device Management

• CIGNEX Solution

– Ecommerce Website with enterprise features – Integration of OpenCase (Java based CMS) and Magento through SOAP

• The Benefits – On schedule launch of e-commerce website – Reduced TCO due to Open Source standards


DEMO


Q & A

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CIGNEX makes Open Source work for you!

Mrunmayi Desai Principal Consultant [email protected]

THANK YOU!


mailto:[email protected]

magento - the right platform for e-commerce store

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