Download - Social Media and Personal Branding
SOCIAL MEDIA A N D PERSONAL
BRANDINGBY: TAY LO R W I N S LO W
CONVENTIONS OF SOCIAL MEDIA OUTLETS
Facebook Twitter InstagramStatus Updates Tweets PostsVideo Sharing Retweets HashtagsPicture uploads HashtagsLikes Following
FACEBOOKBenefits Limitations Connection to Goals
Allows for longer posts Showing my vulnerable side
Variety of content Posting more contentConversation is directly on
postEngaging with others
Only reaches friends unless shared
Reaching a wide audience
Narrow searches Harder to reach someone unintentionally
INSTAGRAMBenefits Connection
to GoalsSearchable hashtags
Easily states brand with hashtags:#Positive#Happy
Mostly photo based
Easy documentatio
n without much
explanation
Limitations Connection to Goals
Inability to group pictures
I cannot create an
album that showcases
one aspect of brand
No sharing function
Hard for others to share my
brand
TWITTERBenefits Limitations Connection to Goals
Searchable hashtags Easy to state brandTweets can easily reach
beyond friendsReaching a wide audience
Large number of users Reaching a wide audience140 character limit Message is limited
Limited number of direct messages and tweets per
day
Potentially limits that amount you can engage
with others
BEST PRACTICES
• Define values• Discover strengths• Point of difference
REFLECTION
• Curated vs. Original Content• Increase frequency of posts• Engage more with others
REFERENCES
• Martinuzzi, B. (2014, July 9). How to Build an Unforgettable Personal Brand. Open Forum.Retrieved from https://www.americanexpress.com/us/small-business/openforum/articles/how-to-build-an-unforgettable-personal-brand/
• PWC. (n.d.). Your Personal Brand. PWC. Retrieved from http://www.pwc.com/us/en/careers/campus/programs-events/personal-brand.html#get_started