personal branding in a social media world

Your Personal Brand in a Social Media World

Your Personal Brand in a Social Media WorldShane HaggertyMarketing & Communications CoordinatorOhio Hi-Point Career CenterSociallearninglab.comYour Personal Brand in a Social Media WorldWhat is Personal Branding?Your Personal Brand in a Social Media WorldBrand is a collection of attributes that other people associate with a company, product or PERSONYour Personal Brand in a Social Media WorldThe process by which we market ourselves to others.Your Personal Brand in a Social Media WorldWho exactly is a Personal Brand?Your Personal Brand in a Social Media World












Your Personal Brand in a Social Media WorldWhy it matters (or does it)?Your Personal Brand in a Social Media WorldSocial Media & Technology Make It Matter

Your Personal Brand in a Social Media World>Your Career

>Lead Generation

>Professional Development

>Networking

>Your Ideas

>Idea Generation

Your Personal Brand in a Social Media WorldRegardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.Your Personal Brand in a Social Media WorldMy Personal Brand Experience

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Your Personal Brand in a Social Media World>Grown my professional network

>Allowed me to conduct business easier

>Created a niche expertise

>Created speaking opportunities

>Generated ideas for work

>Created a forum to share

Your Personal Brand in a Social Media WorldHow can you build your Personal Brand?Your Personal Brand in a Social Media WorldDiscover Your Brand

Your self-impression=How people perceive youYour Personal Brand in a Social Media WorldHave you Googled yourself yet?


Your Personal Brand in a Social Media WorldCreate Your BrandBusiness CardResume/CVBlog/WebsiteSocial Media ProfilesYour Personal Brand in a Social Media WorldWhile building your personal brand, allocate 85% of your time to behind-the-scenes work and allow 15% for public-facing activities.Your Personal Brand in a Social Media World

Your Personal Brand in a Social Media WorldMy Advice:

Let Your Work Build Your Personal Brand

Dont Ever Speak Negatively About Your Work/Colleagues

Dont Let Politics/Personal Opinions Dominate Your Online Conversation

Always Be YourselfYour Personal Brand in a Social Media WorldCONNECT WITH ME

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