SOCIAL MEDIA A N D PERSONAL

BRANDINGBY: TAY LO R W I N S LO W

CONVENTIONS OF SOCIAL MEDIA OUTLETS

Facebook Twitter InstagramStatus Updates Tweets PostsVideo Sharing Retweets HashtagsPicture uploads HashtagsLikes Following

FACEBOOKBenefits Limitations Connection to Goals

Allows for longer posts Showing my vulnerable side

Variety of content Posting more contentConversation is directly on

postEngaging with others

Only reaches friends unless shared

Reaching a wide audience

Narrow searches Harder to reach someone unintentionally

INSTAGRAMBenefits Connection

to GoalsSearchable hashtags

Easily states brand with hashtags:#Positive#Happy

Mostly photo based

Easy documentatio

n without much

explanation

Limitations Connection to Goals

Inability to group pictures

I cannot create an

album that showcases

one aspect of brand

No sharing function

Hard for others to share my

brand

TWITTERBenefits Limitations Connection to Goals

Searchable hashtags Easy to state brandTweets can easily reach

beyond friendsReaching a wide audience

Large number of users Reaching a wide audience140 character limit Message is limited

Limited number of direct messages and tweets per

day

Potentially limits that amount you can engage

with others

BEST PRACTICES

• Define values• Discover strengths• Point of difference

REFLECTION

• Curated vs. Original Content• Increase frequency of posts• Engage more with others

REFERENCES

• Martinuzzi, B. (2014, July 9). How to Build an Unforgettable Personal Brand. Open Forum.Retrieved from https://www.americanexpress.com/us/small-business/openforum/articles/how-to-build-an-unforgettable-personal-brand/

• PWC. (n.d.). Your Personal Brand. PWC. Retrieved from http://www.pwc.com/us/en/careers/campus/programs-events/personal-brand.html#get_started