@TechSavvyMama @jnelmccoy
L E T I C I A B A R R J A N E L L E M C C O Y
Integrating Short Form Video into Your Content Strategy
#TypeACon
@TechSavvyMama @jnelmccoy
About
� Leticia Barr ¡ Instagram: TechSavvyMama ¡ Vine: TechSavvyMama ¡ Video I’ve made: LifeProof nüüd case faucet test ¡ Favorite Video: It’s Tricky by RachelRyle
� Janelle McCoy ¡ Instagram: jnelmccoy ¡ Vine: jnelmccoy ¡ Video I’ve made: First Run through Central Park ¡ Favorite Video: Liquid Lunch by Skinny Taste
#TypeACon
@TechSavvyMama @jnelmccoy
The Rise of Short Form Video
#TypeACon
� 55% of web traffic is video
� A short form video is shared every second on Twitter
� Users want to consume quickly and it allows us to do that
� Growing space since 2011
@TechSavvyMama @jnelmccoy
Advantages & Disadvantages
Advantages
� Easy way to make video
� Can show versus photo or writing
� Several (free) apps available ¡ Vine, Instagram,
Everlast, Glmps � Another meaningful
way to connect with people
#TypeACon
Disadvantages � No embed URLs yet � Growing space, don’t know what is next � Some apps have limited social sharing abilities
Short
@TechSavvyMama @jnelmccoy
Instagram Video &Vine
� Short form video sharing apps and social media community
� Vine and Instagram are similar, tough to choose one � Instagram has over 130 million users � Vine has 13 million users � Vine is 6 seconds; Instagram is 15 seconds � Instagram has filters and the option to edit � Vine loops videos and has better search that is
limited to only video
#TypeACon
@TechSavvyMama @jnelmccoy
The Opportunity for Bloggers
• Another platform to grow your online community and presence • Increase your reach • Foster engagement and strengthen influence • Turn your writing and images into a video:
• Tutorials • Demonstrations • Teasers
• Opportunity to showcase core goals of your blog
#TypeACon
@TechSavvyMama @jnelmccoy
Recommendations
• Download the app and explore • Choose a cover photo that drives clicks • Use 2 hands to stabilize your phone when shooting or a tripod • Take advantage of multiple scenes • Use sound • Incorporate hashtags, tag users, mentions
#TypeACon
@TechSavvyMama @jnelmccoy
More Recommendations
• Consistently post and join conversations • Create a two-way conversation
• Follow, comment, and like • Share, share, share • Target audience: what's in it for them • Incorporate into your offerings to brands
#TypeACon
@TechSavvyMama @jnelmccoy
Brand Examples for Inspiration
� GE � Lowe's � Burberry � Lululemon
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Are you inspired to create your own short form video?
