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A Celebration o the Presidential Button rom1840 to2008

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The BenefiTs of MCCoy

Prprtar slk f

A one-o-a-kind fnish or those who want the ultimate tactile and print experience.

eacd optc

Engineered to deliver optimal contrast and vivid color.

Prmum igrdt

Better surace and print uniormity which promotes clarity, detail and intense color.

fad Rtac

Unique coating ormulation ensures lasting whiteness and image integrity.

sd t sd Ctc

The most consistent printing suraces available, so it prints easier and looks moreuniorm side to side.

McCoy entered the premium coated paperrace in 1997. But McCoy didnt just starta campaign; it engineered a movement. Witha platorm o enhanced optics, proprietarysilk fnish and unparalleled ingredients, thisbreakthrough sheet quickly emerged asthe undisputed industry ront-runner. McCoys

success is no surprise as its perormanceon press is only matched by its continuedability to set the bar by which all otherpapers are judged. Its the one coated paperthat can truly be described as presidential.

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Mccoy2008

A Celebration o the PresidentialButton rom 1840 to 2008

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These days,t t m Pt ttk p am wtt t tmt p t t, p

t pkt.Ater all, what better way to express your deep-seated loveor unadulterated loathing or a particular candidate thanwith a shiny campaign button? And seeing as how 2008is an election year, it seemed like a good idea to do

something politically spirited to showcase the ront-runnerin premium coated paper, McCoy. (Not to worry thisis a totally nonpartisan promotion.)

Mccoy2008 Pays TribuTe to this time-honored American tradition ocreating political buttons which, by the way, did

get its start with our rst President. In 1789, supporters oGeorge Washington sported a brass clothing-buttonthat read, G.W. Long Live the President an intentionalplay o the phrase Long Live the King. However, metallicpolitical buttons, as we now think o them, rst came on

the scene in the Presidential election o 1896.

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This had less to do with the candidates and everythingto do with the invention o thin clear sheets o celluloidthat could be used to protect the image on the button.

Beore the invention o celluloid, political items includedchina, ribbons, errotypes, tintypes, canes, hats, watches,watch obs and an endless array o other paraphernalia.By the beginning o 1916, images could alsobe directly stamped on the metal with no protectivecovering. These litho buttons were a lot cheaperto make, but ar more likely to be damaged than cellos.To this day, manuacturers continue to create bothtypes o buttons.

due To Their More ornaTe design, the period rom 1896 to 1916

is oten reerred to as The Golden Era o PoliticalButtons. That said, youd be hard-pressed to placeany classications on button design ater thatera. Unlike specic periods in art, button designis completely ree-orm. When viewed across thedecades, however, you can see a bolder use o color,typography, photography and illustration beginto emerge.

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one lasT biT o Trivia: a button rom the 1896 election could beworth $20 while one rom the 1960s may be worth$1,000. In general, a political buttons value depends on

its age, design, rarity and the popularity o the candidateamong collectors.

o course, To collecTors o political memorabilia, buttons (orpinbacks as they are commonly reerred to) are still theholy grail o the hobby. We hope youll enjoy looking

at them as much as collectors do. I nothing else, youllget to see how beautiully these buttons print onMcCoy as well as be reminded o everything you orgotrom 8th grade American History.

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Table o conTenTs

19th Century9 1840s-90s

20th Century29 1900s

53 1910s

65 1920s

85 1930s

95 1940s

117 1950s

127 1960s

143 1970s157 1980s

179 1990s

21st Century193 2000s

222 Production Notes

4

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a eW buTTon TerMs you should KnoW

c A button with a protective covering o celluloidor other transparent material. Celluloid buttons rst

appeared in the election o 1896.ctt A button showing or naming a candidate orhigh oce, such as President, and also highlightingcandidates or lesser oces who hope to gain votes bybeing identied with a popular President or nominee

or higher oce.Jt A button picturing two candidates.

lt A button whose image is printed on the metalwith no protective covering.

Pk A nickname or a political button.

Tt A button picturing three candidates.

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1

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thcentury

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1840-90s

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during The Pre-celluloid era,pt tt ( tm tt) w k k ,p- pt , t ,p wkw.

With the onset o celluloid, the end o the 19th centurymarked the beginning o the Golden Age o buttons a period o more ornate design.

in The 1896 elecTion, Republican William McKinley deeated

Democrat William Jennings Bryan and claimed thenal term o the century.

McKinleys victory can largely be credited to hisout-o-the-box-thinking campaign manager, Mark

Hanna, who invented many modern campaigntechniques that are used to this day. McKinley alsooverwhelmed Bryan, outspending his campaign byten to one (he had a whopping $3.5million budget,equal to roughly $82million nowadays).

Besides copious spending, part o Hannas campaignstrategy included our little hero, the button.

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Mt t

Ater his long-winded inaugural address in1841, William Henry Harrison wouldcatch pneumonia and serve only one monthas President beore he passed away.This Harrison token supports his election

bid in 1840.

10 1840s 1890s

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11

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T a, wt l

Abraham Lincoln predates the era o the button.Here is a political token bearing his likenessthat was produced in1865. This was not designedor a Presidential race but as a token orespect or Lincoln ater his assassination on

Friday, April 14,1865.

12 1840s 1890s

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14 1840s 1890s

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a Tk sppt

These tokens were made rom engraved slabs ocopper and other non-precious metals. The designswere intended to mirror a typical quarter or dimewith its bas-relie likeness o the candidate, embossedtypography, and prominent rim.

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17

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lk, it M

McKinleys 1896 campaign manager, Mark Hanna,threw out all the rules and created one o themost innovative eatures in the history o politicalbuttons. This pendant has a loop (intended ora chain) that you can slide to change the messageon the surace. Initially, the pendant reads, Soundmoney means a dollar worth 100 cents McKinley,

Hobart and prosperity. When the loop isturned, the message changes to one disparagingthe competition, Free silver means a dollarworth 50 cents Bryan, Sewall, and adversity.18 1840s 1890s

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19

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21

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r, Wt b g

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In spite o their use o gold and Americanaiconography, the design o this McKinley buttonconveys a powerul graphic simplicity.

23

i at t y dt s...

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William Jennings Bryan has the unortunatedistinction o running or President threetimes and losing three times. He ran in 1896,1900, and 1908.

24 1840s 1890s

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25

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2

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thcentury

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1900s

The 1900PresidenTial elecTion eatured an epic rematch o 1896 a

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pick-your-William showdown William McKinley vs. WilliamJennings Bryan. During McKinleys rst term, theeconomy bounced back, which, coupled with a victory in

the Spanish-American War, led McKinley to triumph overBryan once again.

in The 1904 elecTion, Republican Theodore Roosevelt becamethe rst accidental president when McKinley was

assassinated in1901

.Threatened by Roosevelts heightened popularity, Bryanwisely decided to sit out the1904 election. Instead, AltonBrooks Parker took the Democratic nomination and asound thrashing rom Roosevelt on Election Day.

roosevelT ProMised not to run or a third term and encouragedthe Republican Party to nominate William Howard Tat orPresident in 1908. Apparently, repetitive losing didnt azeWilliam Jennings Bryan he returned as the Democraticnominee or one last hurrah.

29

a W m o sp

Patriotism, not politics, motivated the creation o

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Patriotism, not politics, motivated the creation othese timeless sets. Made in the early 1900sby the Chu-Chu and Reynolds Baking Companies,these buttons commemorate past presidentsregardless o their partisan aliations. The portraitso the presidents display rich hand-tinted

etchings, ramed by the dates o their respectivepresidencies.

30 1900s

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bkt Pm

In an attempt to attract the workingman, the

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promise o a ull dinner bucket was amajor campaign platorm that characterizedthe McKinley-Roosevelt bid or thePresidency in 1900.

(See the Kerry-Edwards campaignon page 202)

32 1900s

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o t r a

The Commercial Travelers was an organization o travelingl th t ll b k d th R bli

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salesmen that generally backed the Republicans.They made this button in support o McKinley in 1900.Sparing no expense, these enamel buttons wereornately outtted with a large ribbon and Victorian-styletypography etched across the pendant.

34 1900s

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37

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T g e

As part o The Golden Era, this cross-section

o buttons rom the early1900s incorporatesa great deal o American iconography, Victoriandesign elements, hand-painted engravings,and a lot o moustaches.

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39

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42 1900s

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44 1900s

r t rpt

With its crude registration and simplistic colorregistration, this button can be orgiven its designshortcomings by virtue o its tiny size (it was

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shortcomings by virtue o its tiny size (it wasapprox.1" in diameter). To its credit, though, it doesemploy an interesting use o hal tones.

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P t T t Tt

Produced or the1908 Presidential campaign, these

Tat buttons display several takes on the sameportrait. Ater serving as the 27th President, Tatwent on to become the10th Chie Justice o theSupreme Court.

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51

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in1912, one orMer PresidenT,T rt, ttPt, Wm hw Tt, mpt t wm Ww W.

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Roosevelt, disappointed with the man he championed in 1908,ailed to nab the Republican nomination rom Tat. In turn,Teddy ormed the new Progressive Party, nicknamed the BullMoose Party. Rather than sticking with the presidents othe past, the American people decided to try the new guy onor size, making Wilson the only Democrat to win oce

between 1892 and 1932.

in1916, PresidenT WoodroW Wilson ran again on the Democratic ticket.Future Supreme Court Justice Charles Evans Hughesbecame the Republican candidate and put up a hard ght

against the incumbent. With the initial wave o votes,Hughes took an early lead. Some newspapers even jumpedthe gun, announcing Hughess victory. However, as thenight wore on and additional votes were tallied, Wilson emergedas the winner by an extremely narrow margin.

The ollowing morning, a reporter gave Hughes a ring to gethis reaction to the loss. The gentleman who answered thephone told the reporter the President is sleeping. The reportercandidly replied, When he wakes up, tell him he isnt thePresident anymore.

53

i h T

This coin commemorates a 1910 visit by TeddyRoosevelt to Colorado Springs, Colorado.

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54 1910s

e a!

Ater two terms o Teddy Roosevelt in oce, someAmericans had had enough. In 1908, they usedthis button to communicate their eelings withthree words: No third term. O course, the 22nd

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amendment to the Constitution would later makethe phrase moot.

55

Wk ut!

Woodrow Wilson, the Democratic candidate in1912, was known as the man o the eight hourday. This button was clearly aimed at theworkingman who was orced to endure grueling

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work weeks.

56 1910s

sm Pt, dt st

The language used here reers to WoodrowWilsons rst-term track record or his policiesbecoming law. Since Wilson and Congresswere both Democratic, they cooperated to pass

h t j l i l ti

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a host o major legislation.

57

h cmp

This rare trigate coattail is rom a 1916 Presidentialbid or Charles Evan Hughes. The othertwo candidates are Walter E. Edge and PeterFrelinghuysen, both o whom were romNew Jersey Hughes would lose the election

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1910s

New Jersey. Hughes would lose the electionto Woodrow Wilson.

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h h!

Democratic candidate Charles Evan Hughes ranagainst Woodrow Wilson in the 1916 election.The governor o New York would ultimately losethe race, but not his beard.

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61

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1910s62

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1920s

voTing decisions Made t1920 t ft ttt mt t tmt W W i.

Di t t d ith hi h dli th t ll i

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Discontented with his handling o the troops ollowingthe war, Americans reacted unsympathetically to WoodrowWilson, and were eager or his removal rom oce.

Republican Warren G. Harding and Democrat James M. Coxought out the 1920 election or control o the White

House. Harding walloped Cox in a landslide election thatremains the most lopsided popular-vote win in presidentialhistory 60.3% to 34.1%.

Harding didnt get to celebrate his victory long. He passedaway in 1923, leaving the presidency to Vice President

Calvin Coolidge. In 1924, Coolidge ollowed in TeddyRoosevelts ootsteps, winning the election ater obtainingthe presidency by deault.

The 1928 elecTion yielded the same result as the previous two theRepublicans won. Herbert Hoover took on Alred Smith

in a head-to-head race (no third party ticket this time). Smithscampaign was plagued by prejudice (he was RomanCatholic) and hostility toward his anti-prohibitionist stanceand legacy o corruption. Hoover won, but the GreatDepression, just a year away, would soon transgure the nation.

65

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a gt Pt?

Created by the Republican League o Massachusetts,

this button prominently eatures the mascot o theRepublican Party, the elephant, circumscribed by thenames o the 1920 Republican candidates.

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69

a st

Designed to dangle at the end o a mans pocketwatch, these obs support Presidential nomineesHarding and Coolidge as well as Democraticpresidential hopeul James Cox and his running mateTeddy Roosevelt, who would lose their 1920 bid.

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70 1920s

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71

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c g

President Calvin Coolidge and his wie Grace lookon, brimming with optimism. This is a uniquely candidphotograph and a very rare pinback.

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T ept st a

This button makes no mention o any candidate,

but given the amiliar pachyderm, it was readilyunderstood as a design or the1924 Republicancandidate, Calvin Coolidge.

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btt lk nt Tm

Democrat John W. Davis ran an unsuccessulcampaign or President against Calvin Coolidgein 1924.

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78 1920s

c c

This political token celebrates Calvin Coolidgespresidency. It was created during his tenure between1924 and1927.

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79

T l utmt W

Democratic hopeul Al Smith would end uplosing the1928 election to Herbert Hoover a rather lucky turn o events or Mr. Smithgiven the oncoming Depression.

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80 1920s

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et b dp

Republican Presidential nominee Herbert Hooverwon the 1928 election. Unortunately orMr. Hoover, the ollowing year he would be acingthe worst economic crisis in American history.

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82 1920s

ht n t bjm

This cello was a way o signaling that youcontributed to the Hoover campaign.

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83

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1930s

TWo Words besT characTerized t1932 t: bk T.

Just as World War I cast a shadow on the elections o the20s, the Great Depression accounted or the singlemost powerul infuence on voters in the 30s. Franklin

R lt d H il t d l ith th i i

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Roosevelt used Hoovers ailure to deal with the crisisas a springboard or his own platorm o reorms. In time,we would know them as the New Deal. Peoplewanted change, and they got it, in the orm o a landslidevictory or FDR.

When 1936rolled around and FDR was up or reelection, he wasstill working to implement the provisions o the NewDeal. Social Security, unemployment benets and otherprograms ound immense popularity with Americans.

Alred Landon, a Republican rom Kansas, challengedFDR in the 1936 election on what many assumedwould be a close race. It turned out to be one o thegreatest landslides in history FDR carried all buttwo states.

85

sm d, dt Pt

In the 30s, a button company createda commemorative set highlighting allthe Presidents since Washington. Thesetwo are examples o this highly popularand patriotic collection.

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86 1930s

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T e dr

FDRs rst successul bid or the Presidency camein 1932. Taking place in the heart o the GreatDepression, Roosevelts upbeat attitude made himhighly popular in a country experiencing 25%unemployment.

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89

Tw-Pt

Only 200 copies o this Roosevelt button were made in1936 to commemorate FDRs reelection. Social Securityand unemployment insurance legislation had alreadybeen passed as part o the New Deal leading to an easyvictory or the incumbent.

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90 1930s

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91

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T sfw stt

The Business Womens League o Kansas createdthis button in support o 1936 Presidentialcandidate Alred Landon. The sunfower designwas in honor o Kansas the sunfower state.

h K

Frank Knox ran with Alred Landon in 1936 as theRepublican candidates or Vice President andPresident, respectively. They lost to FDR and John

Nance Garner.

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93

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1940s

i The rePublicans w pw t 1900s,dr dmt pt tm t 30s t t 40s.

The 1940 election saw America beginning to transition out o

the Great Depression and into the heart o WWII. IncumbentFDR broke the unwritten rule and long honored presidential

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pFDR broke the unwritten rule and long-honored presidentialtradition o not running or a third term.

In spite o signicant support rom Republicans in the Midwestand Northeast, Wendell Willkie would not be able to

stop FDRs momentum as he took oce or the third time.

in1944, dr ran again and won an unprecedented ourth term. Sadly,the Roosevelt era would end with his unexpected death in1945 and the ascension o Vice President Harry S. Truman

to the presidency.enTering The 1948 elecTion as the unlikely incumbent, Truman dueledwith Republican Thomas E. Dewey. In what is consideredthe greatest upset in election history, Truman bested Deweyto maintain Democratic control o the White House or a

record th-straight term.

95

u sppt

Very oten, trade unions would create buttons supportingpro-union candidates. This button or FDRs 1940election bid comes rom the Millinery Workers Union.

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96 1940s

n Ppt

Wendell Lewis Willkie ran against FDR onthe Republican ticket in 1940. Political buttonslove to make bold claims such as Our NextPresident. However, Willkie lost soundly to FDR.Ater all, buttons are just pins, not prophets.

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97

n d

FDRs Republican opponent in the 1940 election,Wendell Willkie, tried to mock Roosevelts NewDeal with this button touting himsel as the SquareDeal candidate. It didnt work.

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98 1940s

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99

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T ot

As a knock against President Roosevelts wie, Eleanor,Willkie supporters created this button satirizingEleanors penchant or sponsoring social programs.The implication here is that the Rooseveltswould be creating programs sponsoring outhouses.

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T Mm t M

Through the use o bold, naive typography,Wendell Willkie crated a series o mudslingingbuttons designed to unseat Roosevelt.

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This slogan reers to Roosevelts son Elliott,who was made a Captain as soon as hejoined the Army.

Here Willkie uses the acronym WPA to malign theWorks Progress Administration the largest NewDeal agency.

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This button mocks Roosevelts aristocraticway o speaking.

Willkie used accusatory sarcasm to try toassault FDR supporters.

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This button slams FDRs wie Eleanor as someonewho was always telling soap stories. Willkiewas comparing her appeals to radio soap operas.

Wendell Willkies unsuccessul bid or the presidencyin 1940 let behind no shortage o slogans designedto remove Roosevelt rom oce.

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a 40s

This button used a popular expression o that era,Lie Begins in 40, and adapted it to Willkiescause in 1940. During the same election, FDRssupporters touted a similar message, Againin 40, or Roosevelts third term.

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T bk dt

Putnam published a book about FDR entitledThe Beckoning of Destiny, which wasbeing touted in this button eaturing a young,aristocratic Roosevelt.

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110 1940s

hk rt

This isnt a button, but a 1940 auto licenseattachment or FDR a button or your car,essentially. The modern day equivalent wouldprobably be something like a bumper sticker.As we know, people would eventually give upthe metal and screws or paper and adhesive.

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111

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W-W

This1944 FDR button was used to campaign orhis ourth term. The promise on the designrefects the American mindset in the midst o WWII.

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113

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114 1940s

T Tm sw

President Truman ran or President in 1948 atertaking over the oce when Roosevelt died in 1945.These buttons were created or the1948 campaign.

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115

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1950s

orMer generaldwt d. ew t rpPt mm t 50s.

The 1952 election took place when the Cold Warbetween the United States and the Soviet Union raged

in the background. So when the campaign betweenEisenhower and Adlai Stevenson ensued, Americansvoted in the war hero by a landslide, ending theD d i h Whi H

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Democrats twenty-year dominance o the White House.

1956 gave aMerica a ballot sequel, Eisenhower vs. Stevenson,

and an identical outcome an Eisenhower victory.Yet Eisenhower didnt waltz into a second term withouta ght. Failing health would bring his ability tolead into question. And Stevenson held support roma core o liberal Democrats. But in the end,

Eisenhowers charismatic personality and terminationo the Korean War proved sucient to overcomeany doubt about his chances or a second term.

The 50s showed that the majority o Americans didindeed like Ike.

117

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118 1950s

i lk ik

The popular phrase I like Ike appeared onbuttons and every other conceivable pieceo political memorabilia. Because Eisenhowerwas a hero o WWII, it was easy to under-stand the nations inatuation with the manwho became the countrys 34th President.

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119

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at W

These are not presidential buttons. Instead theyshow support or General Douglas MacArthurand Dwight D. Eisenhower during the WWII era (theywere war buddies). The modern equivalentwould be something akin to the yellow supportthe troops ribbons. With exception to themilitary attire, the rst two designs ollow a traditionalcampaign button style. However, the mid-

century spot illustrations that ornament the thirddesign allude more directly to the war.

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122 1900s

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123

ik & dkRepublican nominees Eisenhower and Nixonwent on to win the 1956 Presidential election.This button commemorated their inaugurationon January 20,1957.

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124 1950s

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125

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T gQ Pt

Kennedys telegenic good looks and electricpersonality were tailor-made or the television era.Beginning with this 1960 race, presidential races

would hinge on how well a candidate couldnegotiate this medium.

a a

On the right track with Jack was a catchy phrasethat refected many Americans attitudestoward JFK during his 1960 Presidential campaign.

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130 1960s

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c st ct

The rectangular ormat o these jugates or the1960 election take on the shape o an Altoidscontainer. Coincidentally, supporters o theDemocrats (JFK and Lyndon Johnson) andRepublicans (Richard Nixon and Henry Lodge)used identical designs to cheer on theirrespective candidates.

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132 1960s

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133

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M t 60

This inaugural piece uses a backdrop o theCapitol to create a Presidential eel. A detailuncommon to other buttons is the inclusiono JFKs signature, giving the buttona personal touch.

dk ot

Alone, this button is just a classic jugate or John

F. Kennedys 1961 inauguration. Yet this designstands out among run-o-the-mill buttons withtasteul extras a patriotic ribbon and attacheddonkey pendant. These details give this piecegreater value among collectors.

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135

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136 1960s

r t W

Designed in North Dakota or the 1964 Presidentialelection, this is a classic trigate coattail whereGovernor Guy and Senator Burdick also up orelection in North Dakota are riding on thecoattails o Lyndon B. Johnson. Its limited numberand unique surboard shape make this anunusually valuable button.

d t

This is a fasher it displays one picture rom oneangle, and a second picture rom another angle.In support o his 1964 campaign, the rst imageshows Republican Barry Goldwater and hiswie riding an elephant on their way to the WhiteHouse. The second picture shows the incumbent,

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House. The second picture shows the incumbent,Lyndon Johnson, and his wie heading out,luggage in hand.

137

a b h

This rebus uses a wall and ace to abricate the surname,Wallace. George Wallace ran or President as a Democratin 1964,1972 and 1976, ailing to achieve the partysnomination each time. However, in 1968, he didnt like thedirection o the Democratic Party, so he created theAmerican Independent Party. This button was created orthat campaign.

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138 1960s

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o b app

As part o the backlash against Vietnam, this 1968button was created to promote an anti-Nixon

and Humphrey agenda. As you can see, both wormheads emerge out o the same bad apple.

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stt l r

George Wallace ran or President in 1968 andormed the American Independent Party. Wallacewas opposed to the ederal government orcingintegration. He pulled around 10 million votesand carried some southern states, but ultimatelylost by a wide margin to Richard Nixon.

i ot

The Capitol illuminates the sky as a pillar o light inthis over-sized1969 inaugural jugate. The rstterm went well, but the second term would seethem both resign in disgrace.

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141

s

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1970s

in oPPosiTion To nixon t vtm W, dmtm g Mg t t-wmp t 1972 t.

On the other hand, Nixon claimed his policies assured thatpeace was around the corner, and that McGovern was

a radical o acid, amnesty and abortion. Nixon repeatedanother landslide victory with a 23.2% margin o victoryin the popular vote.

in The WaKe o the Watergate scandal the nations love or Nixon

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in The WaKe o the Watergate scandal, the nation s love or Nixon

turned to anger and resentment, orcing his resignation.Gerald Ford became President and made another attemptat the oce in1976.

The unlikely Democratic candidate, ormer Georgia GovernorJimmy Carter, ran as the down-to-earth, politics-are-not-

my-rst-trade, Washington outsider. With a plodding economyand some heavy Nixon baggage, Ford had little to swaythe vote. Carter managed to squeak out a narrow victory andbecame the rst President rom the Deep South since 1848.

143

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144 1970s

Wt Wtt

Nixon had every reason to eel like a superheroater winning reelection in 1972. However, thateeling o invincibility would be short lived as theWatergate scandal loomed on the horizon.

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145

b g, gt btt

There was a time when advertisers created buttonsas giveaways. So as not to be polarizing, theycreated buttons eaturing the candidates rom bothparties. Sunoco created this particular buttonor the 1972 campaign and eatures Democraticcandidates McGovern and Shriver, who wenton to lose to Nixon and Agnew.

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146 1970s

T gmm btt

Given George McGoverns politics, its not surprisingto see liberal artists like Carole King, BarbraStreisand and James Taylor lending their supportto his 1972 campaign. McGoverns name acts asthe headline, and the artists aces get the spotlightto attract young voters. But they must havemued the vocals Richard Nixon won the 1972election by a landslide.

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147

n ot, i

When Nixon resigned in 1974, Vice PresidentGerald Ford became President by deault.Because Ford only served as Vice President orunder a year, this button, produced duringhis Vice Presidency, is a rare collectors item.

am Mt Wt

Surprisingly, this pin is not in support o Nixon orPresident. Its actually a satirical button datingrom the 1973-1974 Watergate era a scandalthat ultimately led to Nixons resignation.

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148 1970s

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149

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T dmt rt

This is a basic jugate o Jimmy Carter and WalterMondale used during the 1976 election that theyeventually won. It shows Cumberland Countys

support or the Democratic nominees.

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ct gt rt

Supporters o Gerald Ford and third party candidateLester Maddox poked un at Jimmy Cartersbackground as a peanut armer. The illustrated gureon the let is the iconic Planters Peanuts character.However, this nut sports a menacing mouth andNapoleon garb. The anti-Carterites threw in onemore jab, the tyrannical title o emperor. On the right,the bread slice silhouette hits home a messageabout Carters baloney.

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152 1970s

sww

For this 1976 GOP convention button, Reaganis represented as the good guy with thewhite hat Ford is the sinister character in black.In this stando, Ford would emerge victorious.

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153

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Pm Tm

The rarity o this button is ound in the jugate.Two candidates rom opposing parties are neverrepresented (positively) on the same button.Because ABC News produced this button or the1976 election, it represents support or ABCscoverage o the campaign, not the candidates.

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155

s

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1980

in The ace tt m wt t iht c, am m ct t mt t 80s.

With two previous attempts to obtain the Republican nomi-nation under his belt, Ronald Reagan made a third charge

at the White House in 1980. This time, Americans connectedwith Reagans charismatic personality and elected himby a landslide. Simultaneously, Republicans gained controlo the Senate, thus starting the Reagan Revolution.

in reagans irsT TerM the economy made a strong recovery setting

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in reagans irsT TerM, the economy made a strong recovery, settingthe stage or another avorable platorm or Reaganssecond term. Consequently, Reagans Democratic opposition,Walter Mondale, didnt pose much o a threat. Reaganbecame the second candidate to carry 49 o the 50 statesin a 1984 election-year blowout.

riding The coaTTails o Reagans dramatic success, Republicannominee George H. W. Bush deeated Democraticcontender Michael Dukakis in1988.

157

ctt

The rich and upper class were oten known as theFat Cats. Conversely, this button labels theAmerican poor as Skinny Cats. In1980, JimmyCarter lost his catght with Reagan and concededthe presidency.

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158 1980s

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T nw s Tw

As an actor, Reagan starred in several westernlms and hosted a TV program about the oldAmerican West called Death Valley Days. Thisstylized 1980 Reagan portrait pays homageto his ormer proession, giving him a tough, ruggeddemeanor.

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160 1980s

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161

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Mk b

As with all Presidents, Carters rst term generatedmany critics. These three gures represent the amousMarx Brothers comedy team Groucho, Chico, andHarpo. Carter is doing the job o three men impliesthat his perormance in oce was the worko a clown. In 1980, Carter lost to Ronald Reagan.

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164 1980s

Tt hm

When people decide to campaign or a public oce, theycan expect their good name to be dragged throughthe mud. In 1980, anti-Carterites tried to reduce him to thelowest o lows by dragging his mug through the mud.The juxtaposition o Carters head and the toilet seat createsa message solidied by the words, time to fush.

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165

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166 1980s

g g!

Presidential candidates generally announce theirchoice or a Vice President running mate witha TV media conerence. However, Walter Mondaleused a notication button to heighten the anareo his announcement o Geraldine Ferraro, the rstemale VP candidate in history. In 1984, Mondalestaged a ceremony in Elmore, Minnesota, orthe event.

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167

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168 1980s

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sp s dt?

Ater his rst term o service, Reagan had garneredsupport rom Americans o German ancestry.In German, das beste oder nichts means the bestor nothing. Now, how do you say Reaganomicsin German?

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171

y s, y l

During his campaign or the 1984 presidency,Walter Mondales fat oratorical style oten boredthe public to tears. No! Not Mondulll commentson how even a baby couldnt bear the boredom.

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172 1980s

nt s g gt

In 1984, the Democratic National Convention washeld in San Francisco. This trigate (Mondale,Jackson and Hart) is ramed by the timeless imageo a San Francisco trolley car. The goal o thisbutton is to promote unity.

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173

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174 1980s

op!

Michael Dukakis never talked about his Greekheritage until he solicited Americas rich Greekpopulation or campaign money. Many believedthat he mentioned his roots only or the cash,hence the buttons caustic message. In 1988,Dukakis lost to Bush.

sk hm

This is an overt anti-Dukakis button rom 1988.His name is turned into an obscure political diseasecalled Dukitis, characterized by stubbornness,blandness, myopia, and a deep-seated propensityto be all things to all people.

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175

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htt ht

Colorado Senator Gary Hart ran against MichaelDukakis or the Democratic bid in 1988.

Almost immediately ollowing the beginning o hiscampaign, Hart was ound to be engaging inan extramarital aair. To prove his innocence, heinvited the news media to ollow him aroundto see the truth or themselves. And so they did catching him with Donna Rice (not his wie)on the yacht Monkey Business. The irony is still

almost impossible to believe.Pp ht

This Gary Hart button rom 1988 is a classicexample o pop art Andy Warhol meetsRobert Indiana. The unconventional visual motisinclude a nod to the American fag and nowords or photograph o the candidate. The redheart in the center o the star gives the

only indication o who this button supports.

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1990s

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180 1990s

b b

Clintons supporters attacked Bush on every possibleront during his 1992 election. Although Bushdeclared, Read my lips. No new taxes! during his1988 campaign, he went back on his pledgeonce in oce. His claim as an environmental presidentseemingly contradicted his environmental policies,earning him the exaggerated Bushnocchio illustration.Also, the stumbling economy motivated a nod anda wink to Disneys popular Honey, I Shrunk the Kids.

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181

T Tm

A classic jugate, this button eatures Tennesseessupport or George Bush, the elder and DanQuayle as incumbents in the 1992 Presidentialelection. Though the button positions thecandidates as Americas Team, Americans chosea dierent team Bill Clinton and Al Gore.

b ct

George Bush used this button as support or hisdeclaration to run or a second term in 1992.The crude illustration eatures ambient elementso Colorado, where the Republican NationalConvention was held.

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182 1990s

m t

Although Clinton won the 1992 election, hecouldnt carry North Dakota a state thatalways votes Republican. Clintons photo showshis condence as a ghter or amily arms.

c cm

South Dakotans showed their support or Clintonand Gores campaign in 1992. Due to a strugglingeconomy during Bushs term, the message

or change was the principal theme o the Clinton-Gore campaign.

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183

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upp

Win one or the zipper is a play on Reagansamous win one or the Gipper rally cry. However,this Clinton version also carries the connotationo the Monica Lewinsky scandal. Ironically,it was not an anti-Clinton button, just an innocentbit o satire in the 1996 campaign.

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186 1990s

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187

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a Wm Wm

As part o Doles targeted 1996 campaign, he madean appearance in Louisville, Kentucky. This isone o many examples o a button produced withthe primary purpose o welcoming a candidate.

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189

2

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2

st

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century

2000s

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in one o The MosT bizarre t t u.s.

t, g W. b w t 2000 p dmt a g w t u.s. spmct, Bush v. Gore, t 5-4 b.

In the end, Gore gathered more popular votes, but Bushs

victory came rom his scant advantage in the ElectoralCollege attributed to winning Florida (ironically, the statewhere his brother was Governor).

2004 Would ind bush deending his oce against DemocraticSenator John Kerry. This time, Bush would carry a

tiny majority o the popular vote, and the Electoral College.Today, Americans dont lack or choice in the 2008 election

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oday, e ca s do ac o c oce e 2008 eec oten Republicans and eight Democrats have alreadyannounced their candidacy. Will Hillary Clinton become therst emale President? Will Fred Thompson emerge as

another actor-turned-President?

Unortunately, were all going to have to wait until nextNovember or that mystery to unold.

193

ht amt rpt it

Gore stands cheek-to-cheek with JFK in this2000 jugate that attempts to compare Goreto another young and handsome Democrat whowas nominated at a Caliornia convention.

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194 2000s

hw

One o several inaugural balls held in 2001, The BlackTie & Boots gala showcased a wide array o artists,with a particular ocus on country music. The TexasState Society o Washington D.C. hosted the event.

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195

spt c stt?

Supporters o George W. Bushs rst term producedthis button to distribute on Election Day in 2000.The message o who God supports is conveyedin the rainbow smiling down on Bush, and theensuing cloud rowning upon Kerry.

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196 2000s

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197

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b r

A physical penny is mounted on the ace o the shield,tying into the not-so-obvious play on words, makescents to us. The button was in support o George W.Bushs second term in oce.

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200 2000s

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W. Pt ii

This inauguration button celebrates the beginningo President Bushs second term in oce thatbegan on January 20, 2005. At the printingo this book, there were less than 500 dayslet in his presidency.

nw e Ptt

By using the amiliar image o Paul Revere, this buttonimplies that ellow New Englander, John Kerrywill be giving the nation a great awakening. The title

The Minuteman Legacy stresses the urgencyo Kerrys cause in the 2004 Presidential election.

T d P rt

The ull dinner pail concept is borrowed romthe ull dinner bucket buttons o the early 1900s.When Kerry and Edwards ran in the 2004Presidential election, they promised a ull dinnerpail by stopping the exportation o jobs.

(See the McKinley-Roosevelt campaignon page 32)

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202 2000s

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a P nt

The popular movie The Polar Express was released

in the year o the 2004 presidential election.Rather than advocating a specic candidate, thisbutton provides political commentary on thenations polarization as the Bush train is seen rushingby the Kerry sign.

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204 2000s

c-c

In this picture, the Liberty Train is chugging along

with Bush as the engineer. Supporters usedthis during his campaign or reelection in 2004.

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205

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h c

This anti-Bush satire, a parody o The Nutcracker,

illustrates Bin Laden sneaking up on the W.rom behind. As illustrated on the button, Bush hasno idea whats about to hit him.

On a more cheerul note, the button below portraysBush as Bob Cratchit and Cheney as Tiny Tim.

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207

T d g c

No doubt inspired by The Da Vinci Code, this

button in support o Rudy Giuliani is steepedin symbolism. Fully decoding this buttonslabyrinthine layers o meaning requires a greatdeal o detective work.

To begin, MMVIII is 2008 in Roman numerals.In reerence to Giulianis Italian heritage, the twocolumns (representing the Twin Towers) aredistinctly Tuscan style. Additionally, the symbolsthat rest atop the columns are the astrologicalsign or Gemini Twins another obvious reerenceto the Twin Towers, and a subtle hint to Giulianibeing a Gemini (he was born May 28).

182249 is a number-letter substitution cipher thatcorresponds to the alphabet. 18=R, 22=V,4=D and 9=I, which spells RVDI which appearsto make no sense, right? However, in the beginningo the Roman Republic, the Latin alphabet

didnt contain the letters U or Y. Thereore RVDIwould be the correct spelling or RUDY (Giulianiis a Roman Catholic as well).

The Roman numeral III on the ribbon stands orGiulianis ull name: Rudolph William Louis

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Giuliani s ull name: Rudolph William LouisGiuliani III. The unnished pyramid and the eyeare ound on the $1 bill, giving the design a pro-nounced American eel.

In 2002 Elizabeth II bestowed honorary Knighthoodupon Guliani, thus the knight chess piece as thepyramids cap.

Finally, the donkey and elephant jointly adorn thetop o the design because Giuliani started hispolitical career as a Democrat and later becamea Republican. OK, you can breathe now.

208 2000s

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209

T 2008 rp

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210 2000s

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Tk o e d y

In response to the current and heated issue o

healthcare, supporters o John Edwardss 2008campaign created this button as a cleverprescription For a healthier America. The imageis derived rom his platorm or improvinghealthcare. Only 25 o these buttons were made.

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212 2000s

T o st

As part o John McCains current 2008 campaign,

this illustration embraces McCains balding head,turning him into the beloved Mr. Clean. Only 50o these buttons were made.

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213

P t sm b

Here, W. is passing the ootball to his younger

brother, Jeb. Both Bush siblings bear the colorso Phillips Andover, their alma mater. The Astamped across George Senior also represents

Andover. Non sibi (not or sel) is the schoolsmotto. Leaving nothing in the design open tomisinterpretation, the 43 makes it clearthat its W., the 43rd President, passing the ball.Though highly unlikely, this button proposesanother Bush son Jeb as the candidate to

run the ball and ollow his brother into oce.

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214 2000s

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215

W Wm

Giving candidates superhero status is a used-and-

abused concept or political campaign buttons.Here, Hillarys ace is superimposed on the amiliargure o Wonder Woman.

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216 2000s

W o t s t Wt h

Hillarys dream to return to the White House

in 2008 as President is played out in livingTechnicolor. Hillary may want to ollow theyellow brick road, but judging by the buttonssatiric tone, Dorothys day job is sae.

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217

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dm Tm

Yet another example o pre-election prognostic-ation. Here, Obama and Clinton are the hopeulticket with Barak as President and Hillary as hisrunning mate.

T t nt r

Obama and Hillary pose heroically as Superman

and Lois Lane. Once again, the hope is thatthis button will inspire these candidates to joinorces on the 2008 Democratic ticket.

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219

e P

In the 2004 election, Earl F. Dodge was once again

the Prohibition Partys nominee or President.The irreverent tone o the writing accurately conveysthe sentiment o certain button collectors whowere ed up with the Democratic and Republicancandidates.

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a sp Tk

All o the buttons showcased in the book come

rom the collection o Earl Dodge. An avidpolitical button collector or over 40 years, Earlalso has the distinction o being the ProhibitionPartys Presidential candidate in the last sixelections. To nd out more inormation about anyo these buttons or others in his vast collection,eel ree to contact Earl at earldodge@dodgeoce.net. His website is www.buttonsbydodge.com.And yes, they are all available or purchase.

I youre thinking o becoming a serious collector,The American Political Items Collectors is anassociation o people who collect political buttonsand other campaign memorabilia. Moreinormation can be ound on their website,www.apic.us.

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221

Pt nt

c: Printed on McCoy Gloss Cover

100lb/270gsm. Outside: 4-color process,match blue, match red, enriched black,spot dull (strike through) varnish plus overallgloss aqueous. Inside: 4-color process plusoverall satin aqueous.

it: Printed on McCoy Silk Text100lb/148gsm. 4-color process, match blue,enriched black plus overall satin aqueous.

d: VSA Partners, Inc.

All items subject to change. For current stockinginormation, assistance and printed samplescontact your local Sappi merchant or salesrepresentative, or visit www.sappi.com/mccoy.

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100% o the electricity used to manuacture McCoy was generated using Green-e

certied renewable energy.

The names, symbols, logos, and all other intellectual property o the companies, brands,

and people appearing herein are the exclusive property o their respective owners

and should not be interpreted as an endorsement o or by Sappi; any legal and equitable

rights in their intellectual property are exclusively reserved to those owners. The

usage herein o names and likenesses o individuals may have been ctionalized and

may not be historically accurate.

SAPPI is a trademark o Sappi Limited. MCCOY is a registered trademark o Sappi

Fine Paper North America.

2007 Sappi Fine Paper North America. All Rights Reserved.

Sappi Fine Paper North America225 Franklin Street, Boston MA 02110800.882.4332www.sappi.com

10%

Cert no. SCS-COC-00533

W l t bt wll d, t

bt--t-bt McC.

When you want to be seen as a trueleader, no other paper will make youlook as good as McCoy. Inused with

premium ingredients and backedby Sappi quality assurances, McCoyis the paper all others are judged by.Nothing else compares.

For additional copies or samples oMcCoy, please call 800.882.4332.

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PRO-5568