integrating short form video into your content strategy type a parent 2013 barr/mccoy
DESCRIPTION
With the rise of Short Form Video apps such as Vine and Instagram Video, this session focuses on how bloggers can leverage this new form of media. Attendees will walk away knowing the basics of getting started on short form video and best practices for integrating it into their content strategy. What you'll learn: 1) Learn best practices for the use of short form video as a content strategy 2) Gain an understanding of the differences between Vine and Instagram Video 3) Have an opportunity to practice creating short form videoTRANSCRIPT
@TechSavvyMama @jnelmccoy
L E T I C I A B A R R J A N E L L E M C C O Y
Integrating Short Form Video into Your Content Strategy
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@TechSavvyMama @jnelmccoy
About
� Leticia Barr ¡ Instagram: TechSavvyMama ¡ Vine: TechSavvyMama ¡ Video I’ve made: LifeProof nüüd case faucet test ¡ Favorite Video: It’s Tricky by RachelRyle
� Janelle McCoy ¡ Instagram: jnelmccoy ¡ Vine: jnelmccoy ¡ Video I’ve made: First Run through Central Park ¡ Favorite Video: Liquid Lunch by Skinny Taste
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@TechSavvyMama @jnelmccoy
The Rise of Short Form Video
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� 55% of web traffic is video
� A short form video is shared every second on Twitter
� Users want to consume quickly and it allows us to do that
� Growing space since 2011
@TechSavvyMama @jnelmccoy
Advantages & Disadvantages
Advantages
� Easy way to make video
� Can show versus photo or writing
� Several (free) apps available ¡ Vine, Instagram,
Everlast, Glmps � Another meaningful
way to connect with people
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Disadvantages � No embed URLs yet � Growing space, don’t know what is next � Some apps have limited social sharing abilities
Short
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Instagram Video &Vine
� Short form video sharing apps and social media community
� Vine and Instagram are similar, tough to choose one � Instagram has over 130 million users � Vine has 13 million users � Vine is 6 seconds; Instagram is 15 seconds � Instagram has filters and the option to edit � Vine loops videos and has better search that is
limited to only video
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@TechSavvyMama @jnelmccoy
The Opportunity for Bloggers
• Another platform to grow your online community and presence • Increase your reach • Foster engagement and strengthen influence • Turn your writing and images into a video:
• Tutorials • Demonstrations • Teasers
• Opportunity to showcase core goals of your blog
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@TechSavvyMama @jnelmccoy
Recommendations
• Download the app and explore • Choose a cover photo that drives clicks • Use 2 hands to stabilize your phone when shooting or a tripod • Take advantage of multiple scenes • Use sound • Incorporate hashtags, tag users, mentions
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@TechSavvyMama @jnelmccoy
More Recommendations
• Consistently post and join conversations • Create a two-way conversation
• Follow, comment, and like • Share, share, share • Target audience: what's in it for them • Incorporate into your offerings to brands
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@TechSavvyMama @jnelmccoy
Brand Examples for Inspiration
� GE � Lowe's � Burberry � Lululemon
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Are you inspired to create your own short form video?