By
James Morgan, Bilaal Dar, Kieran Vaughan and
Arun Seniveratne
Keeping Healthy App
Mini Elevator Pitch
We are developing a Healthy eating
app to help children and teenagers
learn how to be healthy. We’ll be
different to other apps because we
won’t stress users and actually tell
them how the regimes will help them.
Our app will help solve the problem
of keeping healthy.
Our Aim
Our aim is to show children why you should keep fit
and how you can keep fit.We are developing an app for children and teenagers, it
will show users exercise regimes and what to eat. We
want our app to encourage children and teenagers to
keep active.
Helping children keep fit
and healthy
Users wanted useful information which
was easy to understand
They also wanted information on diets,
a useful exercise regime and
information about healthy eating
They wanted information for their
specific needs
People said they wanted an app which is easy to
understand. They want proper information which
can help become more healthy. 70% of people
who took this test said they were interested in the
app, while over 90% of people said they didn’t have
an app like the Keeping healthy app. Many of the
people who took the survey were from the age of
10-17 which is the market we are going for.
Who said they use the app and how
popular the idea is
How can children keep healthy
without feeling pressurised
We believe children shouldn’t
have to just do exercise and not
know how this is helping them
keep healthy. We don’t want
our app to force them to do a
heavy exercise regime
everyday
The problem we are solving
Our app is going to solve weight loss
and help children keep healthy while
having fun. Our app gets rid of the
pressure and helps children have fun.
The information given in the app is
necessary and doesn’t bore the user
because it will contain interesting facts.
Competitors or alternative
solutions
that already exist in the
market
On the google play store there is no app
that advertises to children or teenagers
about weight loss. However on the apple
app store there is an app called Kurbo.
Our app is better though because
it gives you more information and you
don’t have to subscribe to use the app.
How Feasible is the app
Our app is unique because there
aren’t many like it. There is the
problem of people not using it
regularly but we can combat this
problem by using user interaction
on social media to see what our
users want. We believe our app is
feasible and can be set up
Our Marketing Strategy
We are going to get people
into our app by using social
media. We believe interacting
with our users will help spread
the word about our app and
make our users go on the app
more regularly. This will help
the amount of people on the
Keeping Healthy app.
Extra information
We created a website to give people more
information about the app. We created Facebook,
Twitter and Instagram to help us interact with
people connected with the app. This is our survey
link to get information from users on how we should
improve the app.
https://www.surveymonkey.com/s/7TSBMDN