DOING IT DIFFERENTLYWhat Do Mobile Phones Mean in Africa?

Laszlo Balla 19.03.2012

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Agenda

• Market Overview• Handheld Contrast• The (re-)birth of Mobile Banking• What Makes It Feasible?• Future Opportunities• Issues• Conclusion

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Market Overview

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Mobile Subscribers (Millions)

1998 2008 2010 2011 2015

• Second Largest Market

• Fastest Growth

• 96% Pre-paid

• 60% Penetration Rate

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Handheld Contrast

What do you use your mobile for?

Developed Countries Developing Countries in Africa

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The (re-)birth of Mobile Banking

• 60% has no access to banks• 50% owns a mobile phone• Need for storing money,

paying bills, sending money

Mobile Banking

Banks tried to shut it down first. Today, Africa is the ‘Sillicon Valley of Banking’.

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What Makes It Feasible?

• Affordable devices

• Low rates

• Agressive recruitment strategy

• Kiosks

• High coverage (even in remote villages)

• Transfer money by text messages

• Customized services

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• Rise of mobile internet usage

• Utilization of smartphones:

Agriculture

Health care

Education

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Issues

• Unreliable network coverage in rural areas• Technical background at operators• Inter-operability of mobile banking solutions• Charging of smartphones

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Conclusion

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Created by: Laszlo Balla

E-mail: lballa87@gmail.com

Phone: +36-20 / 663-1660