south africa: doing things differently
DESCRIPTION
Presented at the 6th Annual E-Tourism Africa Summit in Cape Town #ETAS13, on how South African Tourism is taking digital and travel forward as a national destination marketing organsation. See the presentation via Google Hangout here: http://youtu.be/YyFGsjwoUw4TRANSCRIPT
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SimpleSTRATEGYworks
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SimpleSTRATEGYworkstravelis social
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SimpleSTRATEGYworkstravelis socialmedia revolution
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attract
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengage
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvert
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvertretain
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvertretain
consumer expectsbe where the
to find you3Wednesday 11 September 13
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insight:
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social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time.
insight:
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context
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contextconstantly
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contextconstantlyconnected
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contextconsumerconstantlyconnected
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more than 90% of travel decisions are being made online
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more than 90% of travel decisions are being made online
travel is the #1 commodity sold online in the USA
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more than 90% of travel decisions are being made online
travel is the #1 commodity sold online in the USA
South African travel arrivals are growing at more than double the global standard of 4,4%
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https://vimeo.com/44619388
sometimes markets do a better job than the marketers
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https://vimeo.com/44619388
sometimes markets do a better job than the marketers
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https://vimeo.com/4461938
user generated content can be curated, amplified and used cost effectively
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https://vimeo.com/4461938
user generated content can be curated, amplified and used cost effectively
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& thenthingto do the next
get them
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& thenthingto do the next
get themconvert
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content is KINGBIG 5
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content is KINGBIG 5
Domestic campaignSho’t Left
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content is KINGBIG 5
Domestic campaignSho’t Left
Trade ToolsSA SpecialistExperiences map
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content is KINGBIG 5
Domestic campaignSho’t Left
Trade ToolsSA SpecialistExperiences map
international social media campaign
#MeetSouthAfrica
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content is KINGBIG 5
Domestic campaignSho’t Left
Trade ToolsSA SpecialistExperiences map
international social media campaign
#MeetSouthAfrica
we aresocial
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the #MeetSouthAfrica blogger campaign casestudy14Wednesday 11 September 13
the #MeetSouthAfrica blogger campaign casestudy14Wednesday 11 September 13
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besmart
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connectbesmart
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connect
be real besmart
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be bold connect
be real besmart
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be bold connect
be real besmart& take risks
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be bold connect
remix it
be real besmart& take risks
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be bold connect
remix it
be real
have some FUN
besmart& take risks
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be bold connect
remix it
be real
have some FUN
besmart& take risks
beautiful16Wednesday 11 September 13
be bold connect
remix it
be real
have some FUN
besmart& take risks
participatebeautiful16Wednesday 11 September 13
thankyouconnectlet’s
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