doe quick start guide - charlie page · 2014-01-18 · print project called guerilla marketing to...

Quick Start Guide

How To Get The Most From Your DOE Membership

by

Charlie Page

http://www.directoryofezines.com

Quick Start Guide by Charlie Page

© Charlie Page - All Rights Reserved www.charliepage.com

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NOTICE: You Do NOT Have the Right to Reprint or Resell this Report!

You Also MAY NOT Give Away,

Sell or Share the Content Herein If you obtained this report from anywhere other than http://www.directoryofezines.com, you have a pirated copy. Please help stop Internet crime by reporting this to: [email protected] © Copyright Charlie Page ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author nor his affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This report is not intended for use as a source of legal or accounting advice. You should be aware of any laws that govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental.



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About Charlie Page Charlie Page is the author of over 10 eBooks on Internet marketing and the owner of the Directory of Ezines. The Directory of Ezines is the world's first and best online resource for advertising and article marketing with ezines, also known as newsletters. He is considered the leading expert on marketing with ezines. Charlie began his online career as a copywriter. His specialty as a copywriter is writing sales letters, selling emails, and autoresponder messages that cause readers to take action in record numbers. One of Charlie's sales letters garnered an amazing 34% conversion rate during the introduction of a very well known eBook about Internet marketing. In 2000, Charlie joined the Directory of Ezines as a member and began using ezine marketing to grow his business. The result? 18 months later he bought the company! He continues to teach his DOE members how to create their own success story using ezines. Charlie has contributed to books in print as well as eBooks, helping Robert Allen complete Multiple Streams of Internet Income as well as working with Jay Aaron and Jay Conrad Levinson (the father of Guerilla Marketing) to create their web and print project called Guerilla Marketing to the Masses. Charlie has been interviewed by the best and brightest minds online including Alex Mandossian, Yanik Silver, Jim Edwards, Jack Humphrey and many more. You can see all Charlie offers at his home page www.charliepage.com



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DOE 2.0 Quick Start Thank you for becoming a member of the Directory of Ezines! I look forward to working with you personally and helping you succeed with the world of ezine marketing. As you may know, the Directory of Ezines was formed in 1998 for one purpose – to help members find places to advertise and promote their websites. The first edition of the DOE was little more than a spreadsheet with a list of ezine names and URLs. My how we have grown! Fast forward more than a decade and the DOE is still the best list of ezines that sell advertising, publish submitted articles, do joint ventures … and a whole lot more! Some of the features you will access inside the DOE 2.0 are …

• An improved search feature to make finding ezines as easy as choosing the category and clicking submit.

• Free one-on-one consulting with me about any topic on your mind. As a DOE member you can call me every week and we can spend quality time together on the phone (or Skype) and get your marketing to the next level. We can talk about ezines for sure but there is no need to stop there. We can discuss anything on your mind from A to Z!

• More ezine resources to help you. Not all ezines that can help you will fit nicely into our DOE format. So we’ve created a new page where you can find information about ezines that are not listed in the DOE individually.

• Our affiliate center is filled with tools and resources to make promoting the DOE easy. You bought the DOE and other good people just like you want an answer to their promotion challenges. When you suggest the DOE and they buy you earn a full 50%, paid on time every time by Clickbank – the most trusted affiliate company online.

• Our Products You Can Use section provides helpful products you can learn from without having to buy them. I bought them for you and am happy to provide them to you free. I’ve read each one.

• Our Products You Can Sell section provides you with products you can sell and keep all the money. Now you are the product owner! Just follow the instructions found in each package and you will be on your way! We will even



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help if you need it.

• Our Products You Can Give Away helps you build your own mailing list by providing top quality products you can give away as the incentive for people to join your list or that you can use as bonuses, premiums or add to “free to give” sites. More than just a group of freebies, many of these products can be branded with your affiliate links. Many were written just for DOE members!

• Our Learning Center to help you learn Internet marketing from the ground up or just fill in the blanks if you have questions about online marketing. You will find rock-solid information on a wide variety of topics, including a handy dictionary to clear up any confusion about the jargon surrounding Internet marketing.

• Our exclusive DOE Rewards Program rewards your continuing membership month after month with valuable gifts and services you can’t find anywhere else. A few of the rewards you will receive include:

o Free ad writing o Permanent ad placement on my personal websites o A website review and follow up phone meeting o More teleseminars and webinars on important topics like article

marketing o A free membership to any CharliePage.com website of your

choosing! o And more! The rewards will keep on coming!

These rewards will arrive over time and will appear automatically in the DOE Member Center when they are available. You won’t need to enter a coupon code or rush to claim them. Once they become available they are yours. I will even email you when they are ready so you can collect them right away if you like.

• Our Recommended Resources section will provide a list of tools I use to run my online businesses. If you are considering what autoresponder to use, where to host or any one of the thousand decisions we all face, this section will help.

And there is even more planned for the DOE 2.0! Your membership to the Directory of Ezines will grow in value as time passes. And we will work with you to help you succeed online.



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GETTING STARTED WITH THE DIRECTORY OF EZINES You may know that I started as a member of the Directory of Ezines many years ago. After being a member for less than 18 months I bought the company and continue to own and operate it today. So I guess you could say promoting with ezines worked for me! Because of this, I am often asked “what would you do first if you were just becoming a member of the DOE now?” It’s actually a good question. In answering that question my hope is to give you a road map to success with the DOE. So here we go!

How to use the Directory of Ezines – A step-by-step plan of action The Directory of Ezines can help members succeed in three distinct ways.

1. Help you get more traffic

2. Help you learn Internet marketing

3. Help you make a solid plan and stay on track

NOTE: I’m just going to recap here so you are not reading all day. If you log in to the DOE and visit the sections I mention below you will find full details about how to take advantage of them.

Help you get more traffic

You can access items 1 - 8 on day 1 of your membership!

1. The most obvious way the DOE can help you get traffic is by helping you find ezines that are well-suited to the product you are promoting so you can buy ads in those ezines and get traffic.

2. Another great way to get traffic is article marketing. If you promote with

articles, or want to, you can now place your articles on my personal article directory. Why would you want to do that? Because that is where many DOE publishers go to get high quality articles!

3. Another way to get traffic is to place your text ads on my personal

websites. Now these are not just any “free” ads. These can’t be bought and



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are my gift to you. You get to place 20 ads on my personal websites, free! This works just like pay per click except you will never pay a dime for this benefit of membership! These ads appear on the Directory of Ezines log in page and other pages as well as my own niche information sites.

4. You can also place an unlimited number of free classified ads on my

private classified ad directory. While these ads will not drive traffic as well as the ads placed on my private sites, they are still a great way to test headlines and offers.

5. Be sure to get your listing on Marketer Profiles right away! You can do

that right now and you really should. We have members report often that they get traffic and make sales from their free listing. Only members of my sites can list at Marketer Profiles but the site is visible to the general public. And we promote it! That means free traffic for you. You can list your biography, add your picture and add up to five URLs in your listing. And the URLs you promote can be affiliate links for any product you want to promote!

6. Brandable reports help you get more traffic, build your list and make money at the same time! These short reports are about hot topics like Twitter and copywriting and you can brand them with your Clickbank nickname! We have included a resource guide in each report, filled with great Clickbank products to help the reader learn more. When they click these links and buy you earn the commission!

7. Be sure to check out the prewritten solo ads! Each ad is for a top Clickbank product to make things easy. All you do is download the ads, put your Clickbank nickname in the links and place these ads in ezines, on blogs or anywhere else you like. These are the same ads I use to promote products every day. I even suggest which ezine categories will work best for each ad. These ads work – now you can make them work for you!

8. Another way to get more traffic is to use the Products You Can Give Away section of the DOE. Here you will find top quality products in a variety of niches that you can use to attract visitors to your website like a magnet pulling paper clips across a desk. This is a powerful and effective list building tactic – one I will teach you to use!

In addition to all of this you will receive the exclusive benefits of our DOE Rewards Program. These items below (and more) will be delivered over time as our way of saying “thank you for being a member”.

• Five links from the DOE to any site you promote. These one-way links (from us to you) are super valuable because the DOE is an authority site and



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highly ranked in Google and other search engines.

• A message to my Twitter list! I have many Twitter lists and your message will be sent to the appropriate list, reaching at least 2000 interested Twitter followers.

• Free ad writing! We will write three classified ads for any site you want to promote. These ads are highly effective, increasing the return you get when you advertise online.

• 20 free banner ads on my personal sites. You will be able to place up to TWENTY banner ads that will appear on my personal sites. These ads will appear on my article directory, my niche information sites and more!

• And even more!

Help you learn Internet marketing

You can access items 1 – 12 on day 1 of your membership!

MY BEST ADVICE to avoid information overload is to not try to view every page of the learning center in your first week. Use the Learning Center like you would a library – when you have a question go to the Learning Center and get the answer. I have arranged the resources on the site by topics as well. Want to know more about Clickbank? It’s in there under the Clickbank section. Have a question about article marketing, ezine advertising? It’s in there. Confused about the language of online marketing? Be sure to check out the Marketing Dictionary and Questions & Answers pages. The Learning Center is meant to be an easy to use library – there when you need it and growing all the time! Here is what you will find on day 1 of your membership.

1. Learning center – We have stocked the learning center with the tools and resources you need to learn Internet marketing without suffering from information overload!



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IMPORTANT – the first best step a DOE member can take is to listen to the ezine advertising teleseminar or read the transcript. I included both for you. Doing this will give you a great overview of how ezine advertising works and help you see the process in a very step-by-step way.

2. Articles – I have included about 50 of my best articles, spread across six important topics. Read these at your leisure.

3. Article marketing – I have included a great resource about article

marketing for you. When I finished my Article Marketing Live course I took questions from students and gave them answers on the spot and by follow up email. I then took their top questions and compiled them into a document that I gave them when they graduated the course. Now it’s yours as well. If you have questions about article marketing this is a great resource to use.

4. Clickbank guides – need to know how to find a hot selling product or how

to protect your affiliate link? These guides will help. Written by the #1 Clickbank expert online (he is on the Clickbank advisory board) they will help you save time and earn more money too!

5. Ezine Advertising Glossary of Terms – Do terms like “solo ads” or “ROI”

confuse you? They did me when I started with ezines, so I created this glossary of terms just for you. No more confusion!

6. Ezine Advertising Teleseminar – Listening to this may be the most

important thing you can do as a new DOE member. You will learn why ezines work, how to find them fast (using the DOE and more) when and how to place ads, how to write great ads and more. This is step #1 in my book!

7. Marketing Dictionary – Nothing we do offline prepares us for the confusing

world of online marketing. From autoresponders to split tests to WYSIWYG, the language of working online can create confusion. This marketing dictionary will help clear that up!

8. Marketing Q & A – Got questions? Get answers! These are the questions I

am asked most often. You will find the question and a complete answer all on one page. If your question is not listed just use the consulting page of the DOE and ask away!

9. Resale Rights Learning Center – There is no doubt that resale rights

products are profitable. But there can be confusion too. What types of rights are available? Do you need to have a web hosting account? How will you get paid? All this and more is covered in my extensive resale rights learning center.



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10. Success Checklists – Everybody likes a shortcut, right? These success checklists are your shortcut when doing specific things like email marketing, choosing an autoresponder or more.

11. Brandable reports – You can learn more about these reports inside the

DOE or in the section above about getting traffic. But I wanted to say that these reports make an excellent read when you need to learn a skill quickly. From a great copywriting primer to how to set up your Twitter account, these short reports are truly helpful.

12. Products you can use – These are products I purchased to read myself. I

liked them so much I contacted the product owner and paid even more to be able to give them to you. Don’t think of these as the average “freebie”. These are reports written by top marketers like Jimmy Brown and they are an important part of my personal learning library. Now they are yours (for your use only please) with my compliments.

In addition to all of this you will receive the exclusive benefits of our DOE Rewards Program. These items below (and more) will be delivered over time as our way of saying “thank you for being a member”.

• A 2-hour webinar on how to build a squeeze page and succeed with follow up email marketing.

• A teleseminar on article marketing. This overview covers all the basics as well as important topics like how to write articles, how to hire a ghostwriter if you don’t want to write, where to distribute your article and much more.

Help you make a solid plan and stay on track

You get access to my personal consulting on day 1 of your membership!

Without a doubt, the most popular benefit of membership I have ever added to the Directory of Ezines is my free one-on-one personal consulting. Many have asked “why did you add this to membership?” I find that my fellow full-time marketers are especially curious as to why I would give my time to members when they know I could sell that time (and have) as a private consultant.



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The reason I give you consulting is this – when I first started online there was no one who would take my call. All I needed was a little help, a few questions answered here and there. But no one would listen. And then one day someone finally did. A fellow whose name I will not share spent real one-on-one time with me on the phone. And things started to change. I started making sales and have been selling things and serving members online ever since. And I never forgot how much those phone calls mattered. Forgive the long story but I feel it’s important you know why I do this, and important too you know how it works. So here are the ground rules.

1. As a DOE member you can call me on the phone (toll free from the U.S. and Canada) or contact me via Skype once per week every week of your membership. I take calls from members every Tuesday and Thursday.

2. We will have 15 minutes of completely one-on-one time on the phone. This is not a group call or a teleseminar. This is you and I on the phone in a private and confidential conversation.

3. We can talk about anything you want to talk about. You can give me your background, discuss goals, we can visit sites together – YOU set the agenda. We can talk about ezines but our conversation is not limited to ezines or to your DOE membership.

4. You can also ask questions via email using the form found in the DOE member area under the Free Consulting tab.

That’s about it. I strongly encourage you to take advantage of this benefit of DOE membership.

NOTE: Many members like to work with me to make a plan together and then talk along the way to let me help them stay on track and achieve their goal. This is a great way to use your free consulting.

Getting Support

At the DOE we take customer support very seriously. Our members are happy that we offer so much. But a great site without great support leaves something to be



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desired. While we are not perfect, we work very hard to support members. And the feedback we get tells us we are on the right track. Getting support is easy. All you need to do is visit this URL.

http://www.charliepagesupport.com When you visit that URL you will be presented with two options. You can either register at the support center or you can immediately enter a support ticket without registering. I suggest you do register. You will need to enter your full name, your email and choose a password. You are not automatically registered at the Support Center and this step will take only moments. The reason I suggest you register is that we ask you to use the Support Center to collect some of your Rewards. When it comes time to write your ads, for example, I will ask you to enter a support ticket. So being registered, which you do only once, is helpful because you can see all support tickets in one convenient location. If you don’t want to register just click “submit a ticket” and follow the steps. It’s very much like sending an email, just online. Our support staff works Monday – Friday from 9am to 6pm central time.

FINAL THOUGHTS I hope you enjoyed reading this DOE Quick Start guide and that it gave you a good overview of what you now can access. My advice is this - don’t try to do everything at once. If you are having a specific challenge (like not enough traffic) use the resources of the DOE to solve that problem. As time allows you can dig deeper into all the Directory of Ezines offers. The last thing I want to say to you is this – thank you for being a member of the DOE. I never forget that without loyal members like you I would not have an online business and be able to enjoy the time freedom I enjoy today. I look forward to connecting with you very soon. Charlie Page

doe quick start guide - charlie page · 2014-01-18 · print project called guerilla marketing to...

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