guerilla marketing

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MARKETING COMMUNICATION INTEGRATING ONLINE AND OFFLINE WITH SOCIAL MEDIA Heidi Hellström Master of Economic Sciences, Senior Lecturer University of Applied Sciences, Vaasa

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Page 1: Guerilla marketing

MARKETING

COMMUNICATIONINTEGRATING ONLINE AND OFFLINE WITH

SOCIAL MEDIA

Heidi HellströmMaster of Economic Sciences, Senior Lecturer

University of Applied Sciences, Vaasa

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GUERILLA MARKETING

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WHAT IS GUERILLA MARKETING?

2 MINUTES BRAINSTORM

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Guerrilla marketing is packed with

creativity and a combination of different

ideas to get your message across to the

consumers.

Unconventional marketing intended to get

maximum results from minimal resources.

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DO COMPANIES NEED GUERILLA MARKETING

Simple to understand

Easy to implement

Cheap

Provocative

Unique

Engaging

(Inter-)Active

Creates the buzz

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GOALS OF GUERILLA MARKETING

• Along with goals of traditional marketing

• Utilize the resources a company has

• Reduce the large monetary requirements of

traditional marketing and advertising

• DIFFERENTIATE from other brands

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WAYS OF APPROACHES

• Intercept encounters in public places

• Street giveaways of products

• PR stunts

• Create a memorable brand experience

• Other unconventional marketing tactic

intended to get maximum results with

minimal resources.

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EXAMPLES

• Graffitis

• Flash-mobs

• Viral Videos

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GROUP WORK

Create 5-8 topics, from

where your customer could

start to develop a guerilla

marketing campaign

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PICTURE REFERENCES

http://hdwallpapers.cat/wallpaper/only_a_mother_could_love_

baby_gorilla_back_hd-wallpaper-1297840.jpg

http://www.rueziffra.com/portals/0/Images/Practice-

Areas/Pedestrian_Crossing.jpg

http://possector.com/wordpress/wp-

content/uploads/2013/12/restaurant-guerrilla-marketing0.jpg

http://www.edgerank.co.kr/wp-content/uploads/2012/09/nike-

soccer-guerilla-marketing-campaign-e1341952165477.jpg

http://legacy.home-truths.co.uk/wp-

content/uploads/2011/07/guerilla6.png

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