PRESENTATION ON

DISTRIBUTION CHANNEL

OF ASIAN PAINT

CONTENTS

MEANING OF DISTRIBUTION

INTRODUCTION OF INDUSTRY

INTRODUCTION OF DEALER

TYPES OF DISTRIBUTION

CHANNEL OF DISTRIBUTION

CHALLENGES FOR DISTRIBUTOR

NUMBER OF MARKETING INTERMEDIARIES

MEANING OF DITRIBUTION

CHANNELDistribution means to spread the product throughout the marketplace such that a large number of people can buy it.

The company that spreads its products wider and faster into the market place at lower costs than its competitors will make greater margins absorb raw material price rise better and last longer in tough market conditions.

INRODUCTION

•Founded in 1942, Asian Paints is now India’s largest, and Asia’s third-largest, manufacturer and supplier of decorative and industrial coatings.

• The firm manufactures 23 paints and operates in 17 countries, supplying paint and ancillary products to consumer and commercial markets.

• A team of 1,200 sales representatives connects with a network of more than 35,000 dealers in India – creating unique business challenges as the company copes with seasonal demands and services dealers from more than 100 company warehouses storing 3,000 stock-keeping units (SKUs)

ASIAN PAINT DEALER

The S. Zainuddin is the dealer of Asian Paints. He is doing business in paints sense 1996. They started their business with some local brands of paint. Now, they started dealer ship of Asian paint in 2006.They achieved their tasks on time.

PRODUCTS DISTRIBUTED BY

ASIAN PAINTS• ASIAN PAINT – PREMIUM GLOSS ENAMEL• ASIAN PAINT - ROYAL PLAY• ASIAN PAINT - ROYALE LUXURY• ASIAN PAINT - TARCTOR EMULSION• ASIAN PAINT – APEX ULTIMATE

TYPES OF DISTRIBUTION CHANNEL

A set of independent organisation in the process of making a product or services available for use of consumption.

B2B DISTRIBUTION B2C DISTRIBUTION DIRECT DISTRIBUTION INDIRECT DISTRIBUTION

LEVEL OF CHANNELSMANUFACTURER

WHOLESALER

RETAILER

CONSUMER

MANUFACTURER OF CONSUMER PRODUCT AND SERVICES

CONSUMERS

AGENT

WHOLESALER

RETAILER

WHOLESALER

RETAILERRETAILER

DISTRIBUTION CHANNEL FOLLOWED BY ASIAN PAINTS

mumbai

logistics

wholesaler

retailer

Number Of Marketing Intermediaries

Intermediaries Basically means type of channel members available to carry out its channel work.

We have three type –1. Intensive Distribution2. Exclusive Distribution3. Selective Distribution

Intensive Distribution - Stocking the product in as many outlets as possible.Examples –Tooth paste, candy , coca-cola.

Exclusive Distribution - Producer give only limited number of dealers the exclusive right to distribute its product. Examples – Rolex, Rolls Royce.

Selective Distribution - The use of more than one, but fewer than all , of the intermediaries who are willing to carry the company’s product.Examples - Whirlpool, Asian Paints,

CHALLENGES FOR DISTRIBUTORS

Disputes occur between distributors and retailers on commission margin.Customers demand higher service levels but don’t want to pay more for the additional services. Demand of Asian Paints increases during the festive season the but many a times company is unable to fulfil the demand. Problem arises for the wholesalers, when the retailers switch to other brands.