asian paint final

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HISTORY OF ASIAN PAINT ADVERTISING Add: Asian Paints : Kushi Ke Rang Year: 1990 Objective : To relate asian paints with happy moments. To attract those segment who usually have white wash/paints on festivals. Target: House hold Consumer About add: This add tells about military man who was returning to his home while returning he was thinking to have wall paints on deepawali but when he reached home he saw that walls are shining like stars and everyone is happy.

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Page 1: Asian paint final

HISTORY OF ASIAN PAINT ADVERTISING

Add: Asian Paints : Kushi Ke Rang Year: 1990

Objective : To relate asian paints with happy moments.

To attract those segment who usually have white wash/paints on festivals.

Target: House hold Consumer

About add: This add tells about military man who was returning to his home while returning he was thinking to have wall paints on deepawali but when he reached home he saw that walls are shining like stars and everyone is happy.

Add : Royale –Truly Royale—Nawab Patuadi; Year : 1992

Objective : To attract rich people who wants status and luxury

Target : Niche segment

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About add : In this add Nawab Patuadi palace is shown where white wash and paints are going on. After white wash/paints palace looks like new palace. In this add asian paint is related with Nawab status.

Add : Ronak Royale Kee -----Jagjeet Singh ; Year : 1996

Objective : objective of this add is to attract those professional who wants peace and feel good

Target : Professional

About add: this add tells about Jagjeet Singh house where asian paint has been done and when he see his wall which so smooth and shining he feels as his musical rhymes appear on wall.

Add : Apex ---Beauty Guard; Year : 1997

Objective : to attract those consumer who wants protection from rain and long lasting paint

About add : In this add shows that when brother in law comes to India he comment on one bungalow without knowing that this is his sister bungalow, his sister feels insulted . As they have white wash every year but ruined away in rain, then his brother in law suggest to sister to use asian paints

Add : Touchwood; Year : 1998

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Objective : to attract those house hold consumer who use lot of furniture and want to use for longer period

Target customer : house hold consumer

About add : This add shows about furniture paint which protect furniture from scratch and cuts and keep the furniture for longer period

Add : Utsav --- Shadi; Year : 1998-1999

Objective: to attract those customer who wants good happening in their life

Target customer: house hold consumer

About add :This shows that when boy select a girl for marriage but his parents says no due to simile white wash then boy give them Utsav asian paint to have white wash, and after few days his parents says yes.

This shows that how Asian Paint save the relationship.

Add : Asian Paints --- Kushi Ke Rang; Year : 1999-2000

Objective : to attract those customer who wants their relatives and friends come to their house

Target customer: house hold consumer

About add : here one family is shown where each member is not happy as no one coming to their house but after having Asian Paint white wash, they organized a party and every one start coming and family members feel good and happy.

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Add : Apex Barish; Year : 2001

Objective: to attract those customer who afraid from rain.

Target customer : youngsters and family member.

About add : This add tells that people who use Apex Asian paint they don’t afraid from rain, as it protect the wall from rain and people come out from their home and enjoys the rain.

Add : Tractor Emulsion—Tractor Smooth Paint; Year : 2001

Objective : focusing on house wife as after work they invite friends for kitty party and gossiping

Target customer: house wife

About add: In this add one lady comes to her neighbor house for gossiping but as she enters she saw walls ,she touch the wall which are so smooth and clean and feel good.

Add : Ace & Apex----- Sunil Babu –Time Proof Beauty ; Year : 2002

Objective: To attract customer who wants paint for longer period.

Target customer: house hold consumer

About add : this add tells that when Sunil babu was young married couple, they purchased new home, new car, one neighbor asked sunil babu about his new home, car and wife and says badiya hai but when they come older stage Sunil babu’s damaged car standing in garage , wife become old but his houe is still shining and when sunil babu passed away his wife married to another man but his house was stil shining.

Once you have white wash/paint with asian paint it remains for longer period.

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Add : Asian Paints—Har Ghar Kuch Kehta Hai; Year: 2002

Objective : Attract customer with different shade.

Target customer: house hold consumer (family)

About add : This add shows that every member in a family choose their colour. As Asian paints gives them emotional touch.

Add : Asian Paint—New Family; Year : 2003

Objective : to attract those segment who love’s their home.

Target customer: nuclear family

About add : this add tells that when a family with kids purchased a house and use Asian Paint, it gives new feeling like shiny walls, smooth and clean walls, mind relaxation, which motivate them to decorate the wall and appreciated by others.

Add : Asian Paints---Har Ghar kuch kehta hai (couple in new house); Year : 2003

Objective : this add focus on those customer who wants to fulfill their dreams.

Target customer: nuclear family (couple with 1 kid)

About add : when couple enters in a new house they select Asian Paint to decorate their walls as every house tells about something and fulfill your dreams.

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Add : Royale ---- Something in Life (Deserve Perfect Wall – Twin kids); Year : 2003

Objective : to focus on those customer who wants perfection and happiness in their life.

Target customer : Individual man who wants happiness in life

About add : This add is about perfection. Akshay khanna sitting near swimming pool and thinking about his old childhood memories, he decide to use Asian Paint for wall and hang his childhood photo frame with his brother and father on that wall.

Add : Asian Paint – Har Rang Kuch kehta Hai (Red); Year: 2004

Objective : to attract those segment who love color

Target customer : House hold consumer(family oriented add)

About add : This add is about love and affection between husband , wife and other family members as red color is symbol of love and if you red color it will increase love and affection in your life.

Add : Asian paint --- Har Rang Kuch Kehta Hai (Yellow); Year : 2004

Objective : To focus on those customer who relate their happiness with color

Target customer : House hold consumer (Family)

About add : In this add small girl wearing yellow saari and dancing, every one in the family enjoying dancing where yellow color is related with walls as they have yellow color in their wall which shows yellow color is a symbol of happiness.

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Add : Ace & Apex ---Badhiya Hai ----- Time Proof Beauty ; Year : 2004

Objective : telling advantage of Asian Paint

Target customer : head of the family

About add : In this add two man are talking about their house, one man says that he has used simple paint and another man says that he used Asian Paint for outer wall, to protect from black spot and which is long lasting.

Add : Har Ghar Kuch Kehta; Year : 2005

Objective : To influence kids

Target customer : Kids

About add : This add is about Asian Paint , in this add two kids looking towards wall thinking how to decorate this wall and for that they start cutting paper and clothes , finally they make picture of tiger. It means if you use Asian Paint it create ideas.

Add : Tractor Emulsion ----Yeh Sirf dekhta Mehenga hai; Year : 2006

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Objective : To attract those group which wants to be at top

Target customer : house hold consumer (house wife)

About add : This add shows conversation between two house wife’s where one house wife showoff about what she had, where another house wife get little frustrated and asked her husband to do some thing and suggest to use mind and use Asian Paint for home, which keep them at top.

Add : Apex Ultima --- Chote Nawab; Year : 2006

Objective : to influence general people by showing its quality and advantage

Target customer : house hold consumer

About add : This is the story of Chote Nawab who is showing his bravery infront of villegers. He was standing infront of his house which is painted by Asian Paint. He has to face running horse, when horse passed away, he was full of dust but walls of house remain clean, which shows Asian Paint protect from every thing

Add : Royale Play –Fantastic (Saif and Soha Ali Khan); Year : 2007

Objective : to focus on those customer who wants satisfaction

Target customer : house hold consumer

About add : In this add both Saif and Soha Ali Khan trying to hang photo frame on wall but walls color does not suit , than Saif decided to use Asian Paint texture which suits the frame.

Add : Tractor Emulsion – Budget Distemper Ka ---Shaan Plastic Paint ki; Year : 2008

Objective : to influence people, who can use paints for any occasion

Target customer : house hold consumer

About add : This add tells about two men who are attending marriage arrangement where every thing is in jugard but house is painted with distemper which gives glow like plastic paint.

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Add :Apex Ultima; Year 2008

Objective : To attract those who wants long lasting paint.

Target customer : house hold consumer (older people)

About add : this add is about comparison between man and his house, as man’s age increases he become older and his hair become white but once you use asian paint ,as time passes nothing happened to that house and it still shining

Add :Royale – Royale Party (Saif Ali Khan); Year : 2009

Objective : to acknowledge people that how much useful is asian paint

Target customer : house hold consumer (party loving people)

About add : This add is tells that if you use Taflon protector ,you have to not worry about any kind of scratch or even some thing falls on wall like tea or coffee

Add :Asian Paint –Sampler-Choosing (Colors made easy); Year : 2009

Objective ; to show different shades of color and choose best

Target customer : kids and mothers

About add : this add says that before using Asian Paint try sample color and which suits best use that color.

Add : Royale Paint (Saif Ali Khan); Year : 2009

Objective : use Asian Paint to feel good

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Target customer : house hold consumer (bachelor)

About add: this add shows that when you get up in the morning and see things are lying on the floor walls gives you bore feeling then use Asian Paint to feel good and happy.

Add : Royale Paint – Karthik Calling Karthik; Year : 2010

Objective : to inform about different texture of Asian Paint.

Target customer : house hold consumer

About add : In this add Deepika Padokane is trying different texture of Asian Paint on wall to select best one and also which look good

Add : Paint calculator (Corporate); Year : 2010

Objective : To inform the target customer about their web site from where they directly choose the color and budget

Target customer : house hold consumer

About add : this add shows that first younger brother use take advise from his elder brother but when he got married and purchased new house he didn’t ask his brother for which paint he use. He directly use Asian Paint web site and select the color and budget for his house

Add : Ask Aparna (Corporate); Year : 2010

Objective : To inform the target customer about their web site from where they directly choose the color and budget

Target customer : house hold consumer

About add : This add tells that Ask Aparna is a site where you can chat with her and ask about different color of Asian Paint.

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