North American landscape of

Ethnic-South Asian (HINDI URDU)

Advertising Industry

Advertising

Insights

USA MARKET

USA 4th QUARTER ADVERTISING TREND

4th Quarter was the best quarter in the entire year with 6.25% better figures than 3rd Quarter. Overall month of November was the best advertised month in 3rd Quarter Zee TV USA top advertising list and had great lead over other competitors. Note: ARY News USA, GEO News USA/Canada, & Dunya TV have common beams with UK and North America so weighted 50% for North America

CHANNEL NAME OCT NOV DEC TOTAL PERCENTAGE

ZEE TV USA 9,000 8,835 7,367 25,202 16%

STAR PLUS USA 5,395 5,994 5,112 16,501 11%

COLORS USA 4,808 5,165 4,932 14,905 10%

SONY TV USA 5,288 5,299 4,303 14,889 10%

TV ASIA USA 4,094 4,810 4,500 13,405 9%

B4U MOVIES USA 4,045 3,548 3,446 11,039 7%

ARY DIGITAL USA 2,815 2,908 3,173 8,896 6%

ARY NEWS USA 2,728 2,803 2,876 8,406 5%

DUNYA TV USA 2,663 2,762 2,749 8,174 5%

HUM TV USA / CANADA 2,717 2,782 2,351 7,850 5%

LIFE OK USA 2,450 2,860 2,473 7,783 5%

GEO NEWS USA 2,536 2,437 2,519 7,493 5%

SAB TV USA 2,497 2,410 2,144 7,051 5%

GEO ENT USA 1,271 1,322 1,590 4,184 3% All Value in Minutes

- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

Min

ute

s

Oct

Nov

Dec

USA 4th QUARTER AVERAGE MINUTES PER DAY

All Values in Minutes

ZEE TVUSA

STARPLUSUSA

COLORSUSA

SONY TVUSA

TV ASIAUSA

B4UMOVIES

USA

ARYDIGITAL

USA

ARYNEWSUSA

DUNYATV USA

HUM TVUSA /

CANADA

LIFE OKUSA

GEONEWSUSA

SAB TVUSA

GEO ENTUSA

Oct 290 174 155 171 132 130 91 88 86 88 79 82 81 41

Nov 294 200 172 177 160 118 97 93 92 93 95 81 80 44

Dec 238 165 159 139 145 111 102 93 89 76 80 81 69 51

-

50

100

150

200

250

300

350

Min

ute

s

USA 4th QUARTER TOP 25 ADVERTISERS

Company Name OCT NOV DEC Total

COSMO GROUP Total 2,809 3,361 2,663 8,833

TRUE CAR WEBSITE Total 1,184 1,220 1,474 3,877

PREM JYOTISH Total 1,010 1,028 1,104 3,141

UNILEVER Total 864 767 723 2,354

SAJID VAJID CONCERT Total 1,326 1,000 - 2,326

XOOM INSTANT DEPOSIT Total 1,409 913 - 2,323

RAZA.COM Total 586 683 701 1,970

BIZ2CREDIT Total 631 631 651 1,912

MASS MUTUAL FINANCIAL GROUP Total 263 710 746 1,719

XOOM CORPORATION Total - 264 1,327 1,591

SHARE AND CARE ORGANIZATION Total 372 585 561 1,518

HALDIRAMS FOODS Total 556 620 216 1,392

DEEP FOODS Total 453 460 473 1,386

OMEGA XL Total 219 333 830 1,382

VONAGE WORLD Total 246 529 574 1,349

AUSTRALIAN AID Total 336 390 589 1,315

BT BROADBAND Total 199 497 589 1,285

LIPOZENE TABLET Total 536 414 323 1,273

VISITORS COVERAGE Total 409 429 415 1,252

INTERNATIONAL ASSOCIATION OF PROFESSIONAL DEBT ARBITRATORS Total 427 365 451 1,242

RELION GROUP Total 391 434 396 1,221

BRACE Total 386 447 388 1,221

FURNITURE FEET Total 458 426 336 1,220

LYCA MOBILE Total 282 418 387 1,086

VERIZON TELECOM Total 322 439 298 1,058

All Values in Minutes

USA 4th QUARTER TOP 25 ADVERTISERS VS. TOTAL

ADVERTISING BY TOP 25

TOTAL ADVERTISING

Top 25 Advertisers vs. Total Advertisers 30% 32% 33% 32%

All Values in Minutes

Industry Minutes

FINANCIAL SERVICES Total 21,271

FOODS Total 16,680

POSTAL& NET SERVICES Total 13,681

SKIN CARE Total 10,371

TOURISM Total 9,638

HEALTHCARE Total 9,513

TELECOMMUNICATION Total 9,029

MEDIA Total 6,877

RETAIL OUTLETS Total 5,724

FASHION Total 4,092

Grand Total 106,876

USA 4th QUARTER TOP 10 INDUSTRIES BY ADVERTISING SPEND

All Values in Minutes

-

5,000

10,000

15,000

20,000

25,000

Minutes

Total Number of Unique Advertisers 1265

Channels # of Advertisers

ARY NEWS USA 301

ZEE TV USA 201

GEO NEWS USA 126

TV ASIA USA 123

COLORS USA 116

STAR PLUS USA 90

DUNYA TV USA 82

B4U MOVIES USA 80

HUM TV USA / CANADA 79

SONY TV USA 79

ARY DIGITAL USA 77

SAB TV USA 71

GEO ENT USA 60

LIFE OK USA 44

USA 4th QUARTER UNIQUE CLIENTS

USA 4th QUARTER APPROXIMATE MARKET SIZE

COMPARISON CANADIAN 1ST, 2ND, 3RD, & 4TH QUARTER APPROXIMATE MARKET SIZE

Time Period Total Minutes

Advertised Approx. Spent

4th Quarter 2015 155,778 $5,452,230

3rd Quarter 2015 146,612 $5,131,490

2nd Quarter 2015 133,559 $4,674,580

1st Quarter 2015 115,905 $3,187,403

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