“COMPARATIVE MARKET STUDY OF ASIAN PAINTS

&BERGER PAINTS

PREFACE

Over the years, paints have undertaken several initiatives which have met

with unprecedented success and really made people really sit up and take notice of

the brand.

There are many companies in the market and are manufacturing Paints.

with the superior quality, additional features and a competitive price. In this report

two major have been undertaken for the comparative market study. Asian Paints &

Berger Paints.

My above comparative study of the attitude of consumer of the paints will

definitely be useful to those bench markers who are trying to purchase amongst the

best product give a new dimension to further strengthen.

CONTENTS

– Objectives of the Study

– Asian paints- Introduction of Asian Paints- History- Vision- Board of Directors- Supply chain- Human Resources- Environment & Safety- Retail Initiatives- Information Technology- Regional Technology Centre- Lead Technology Centre- International Operations- Awards

– Berger Paints- Berger History- An Overview- Prolinks- Consumer Services- Color Bank- Home Beautification- Vaastu- Feng Shui- Consumer Products- Code of Conduct

– Annexure

– Finding & Analysis

– Limitations of the survey

– Suggestions

– Conclusion

– Bibliography

OBJECTIVES OF THE STUDY

Aims and objectives set forth the conduct this survey which help to evaluate the

findings of the survey are following :

* The investigate the performance of the two different brands of paints.

* To find out the market share of both the companies.

* To analyses the location wise preference of paints.

* To study the comparative market performance.

* to find out the satisfaction level of the consumers.

* To analysis the various attributes related to the paints.

INTRODUCTION OF ASIAN PAINTS

Asian Paints is India's largest paint company and the third largest paint

company in Asia today, with a turnover of Rs. 36.7 billion (around USD 851

million). The company has an enviable reputation in the corporate world for

professionalism, fast track growth, and building shareholder equity. Asian Paints

operates in 21 countries and has 29 paint manufacturing facilities in the world

servicing consumers in over 65 countries. Besides Asian Paints, the group operates

around the world through its subsidiaries Berger International Limited, Apco

Coatings, SCIB Paints and Taubmans.

Forbes Global magazine USA ranked Asian Paints among the 200 Best

Small Companies in the World for 2002 and 2003 and presented the Best under a

Billion' award, to the company. Asian Paints is the only paint company in the

world to receive this recognition. One of the country's leading business magazine

"Business Today" in Feb. 2001 ranked Asian Paints as the Ninth Best Employer in

India. A survey carried out by 'Economic Times' in January 2000, ranked Asian

Paints as the Fourth most admired company across industries in India.

The company has come a long way since its small beginnings in 1942. Four

friends who were willing to take on the world's biggest, most famous paint

companies operating in India at that time set it up as a partnership firm. Over the

course of 25 years Asian Paints became a corporate force and India's leading

paints company. Driven by its strong consumer-focus and innovative spirit, the

company has been the market leader in paints since 1968. Today it is double the

size of any other paint company in India. Asian Paints manufacturers a wide range

of paints for Decorative and Industrial use.

Vertical integration has seen it diversify into products such as Ophthalmic

Anhydride and Pentaerythritol, which are used in the paint manufacturing process.

Asian Paints along with PPG Inc., USA, one of the largest automotive coatings

manufacturer in the world has begun a 50:50 joint venture, Asian PPG Industries

to service the increasing requirements of the Indian automotive coatings market.

Another wholly owned subsidiary, Asian Paints Industrial Coatings Limited has

been set up to cater to the powder coatings market which is one of the fastest

growing segments in the industrial coatings market. This wholly owned

subsidiary of Asian Paints has entered into a tie-up with Canada based Protech

Chemical which is one of the top ten powder coatings companies in the world for

technological know how in the area of powder coatings.

INTERNATIONAL OPERATIONS

Asian Paints operates in 22 countries across the world. It is manufacturing

facilities in each of the4se countries and is the largest paint company in ten

overseas markets. Asian Paints operates in five regions across the world viz. South

Asia, South East Asia, South Pacific, Middle East and caribbean region through

the five corporate brands viz. Asian Paints, Berger International, SCIB Paints,

Apco Coatings and Taubmans. In ten markets, it operates through its subsidiary,

Berger International Limited; in Egypt through SCIB Paints; in five markets in the

South Pacific it operates through Apco Coatings and in Fiji and Samoa it also

operates through Taubmans.

The countries that Asian Paints has presence are as follows :

South Asia : Bangladesh, Nepal & Sri Lanka.

South East Asia : China Malaysia, Singapore & Thailand

Caribbean Islands : Barbados, Jamaica, Trinidad and Tobago

Middle East : Bahrain, Egypt, Oman and United Arab Emirates

South Pacific : Australia, Fiji, Solomon Islands, Samoa Islands,

Tonga & Vanuatu.

SUPPLY CHAIN

Asian Paints has harnessed the powers of state of the art supply chain

system using cutting edge technology to integrate all its plants, regional

distribution centres, outside processing centres and branches in India. All the

company's paints plants in India, two chemical plants, 18 processing centres, 350

raw material and intermediate goods suppliers, 140 packing material vendors, 6

regional distribution centres, 72 depots are integrated.

The supply chain runs through a wide spectrum of functions right from

materials planning to procurement to primary distribution. It has played a pivotal

role in improving operational efficiencies and creating agile procurement,

production and delivery systems. It has also enhanced the flexibility of operations,

lowered output time and reduced delivery costs, while improving customer

servicing levels and profitability.

The supply Chain Management is backed by IT efforts that help the

company in demand forecasting, deriving optimal plant, depot and SKU

combinations, streaming vendor relationships, reducing procurement costs, and

scheduling production processes for individual factories.

HUMAN RESOURCES

Asian Paints believes that people are its strongest assets. For a company can

go only as high as its people aim. It is people who innovate and invent, and who

engineer the efficiencies that make a business succeed. It is they who drive our

growth and lead us to greater heights. At Asian Paints, our human resources

systems are designed to create a vision focus performance oriented and agile

company. A talent pool of over 4700 employees employed across twenty three

countries brings in a unique blend of mindsets and skills.

An open and interactive work culture brings out the best in our people. A

sense of ownership and freedom to experiment at their workplace brings out the

creativity and innovation in every individual. Excellent training is provided to

develop leaders and re strengthen competencies from within the organization.

Besides encouraging achievers from within the organisation, we employ from

some of best management and technology institutes in the country.

We hire people who are best suited for the job and whose personal goals are

in alignment with our corporate purpose. Thus, the task is cut out for every

individual within the framework of result orientation, market insight, customer

perspective, trust, respect and problem solving. The commitment of our people

and their sense of discipline and ownership will continue to drive growth for our

company.

ENVIRONMENT & SAFETY

Asian Paints approaches the environment issue from the perspective of

waste minimization and conservation of resources. Thus, the continued attempt is

to reuse, recycle and eliminate waste, which results in less and less waste being

generated. Accordingly, our material losses in manufacturing have been reduced

substantially over the last fes years. Further, the company's four paint plants and

the two chemical plants have the ISO 14001 certification for environment

management standards.

The company's latest manufacturing facility which is situated at

Sriperumbudur near Chennai will be certified for ISO 14001 in the financial year

2006-07. All our paint plants have achieved 'Zero Industrial Discharge' capability.

This has been achieved by the installation of upgraded effluent treatment facilities

and installation of reverse osmosis plants in conjunction with appropriate

recycling and reuse schemes. Our emulsion manufacturing facility has also

achieved zero waste status.

We have adopted the principles of ''green productivity". Some of our

innovative schemes which enhance green productivity are dealer tinting systems

which has resulted in large batch sizes; bulk storage facility for monomers which

reduces wastage; use of natural gas which is a cleaner fuel; solvent recovery plants

have been set up which has resulted in zero reduction of solvent disposal;

improved incinerating systems and reverse osmosis.

* Sword of Honour :

The company has made significant investments in the area of safety over

the past several years. It's steadfast commitment to safety is reinforced by the fact

that four of Asian Paints plants were conferred with the 'Swood of Honour' by the

British Safety Council for the second time in quick succession. The British Safety

council is the world's leading occupational health, safety and environmental

organizations, working closely with the world's leading companies in developing

safe systems for work. The 'Sword of Honour', instituted by BSC, is recognized

the world over as a pinnacle of achievement in safety management system.

* Golden Peacock National Quality Award :

Further due to vario0us initiatives undertaken by the company at all its

manufacturing facilities, Asian Paints was the recipient of the prestigious 'Golden

Peacock National Quality Award' for 2003. This is the most coveted quality award

in the country.

* Rainwater harvesting :

Rainwater harvesting scheme developed by the company has become the

benchmark for industries. Till date, Asian Paints has harvested over 20 million

litres of Rainwater within its company premises. Asian paints has also influenced

harvesting of 100 million litres of rain water, by sharing its know how with

corporate, housing societies and community institutions.

As a result of implementing various water recycling, reuse and conservation

measures in our plants, our average water consumption has reduced by 45%

inspite of production volumes of water based products doubling in the last five

years. Asian Paints is committed to operate its plants and facilities in a manner to

ensure continual improvement towards achievement 'Clean Environment'.

RETIAL INITIATIVES

Customers - the very core of all our business activities. From the beginning,

Asian Paints has fostered a customer centric approach to business. A simple but

unbeatable concepts of 'going where the customer is" drives all our retail

strategies.

In the early90s, for the first time in the paint industry Asian Paints offered

the consumer over one hundred and fifty shades. The concept was extended to the

dealer shops through Colour World in the mid-90s, where Asian Paints began

offering over one thousand shades. The introduction of Colour world provided a

new direction for the paint industry into the age of retailing by providing the

consumer - a service interface. With only a limited set of bases and colourants,

manufactured and transported throughout the supply chain, Asian Paints provided

a choice of innumerable shades to the customer through a technology of tinting at

the last retail store.

With the introduction of Colour World, almost all wall finishes from Asian

Paints offer a wide range and choice in colours be it for interior or exterior

application. It has been our endeavor to reach out to our customers not only with

our products but also with value added services and initiatives.

The Asian Paints help line introduced few years ago is a toll free service

where consumers call and ask queries related to painting. The company has now

extended this service to ASIAN PAINTS HOME SOLUTIONS, which offers

painting services in addition to the paint. This service is available in 10 cities viz -

Hyderabad, Bangalore, kolkata, Delhi, Chennai, Ahmedabad, Mumbai, Pune,

Coimbatore & Cochin.

The company entered into a new foray of prediction of colour trends in

India. Intensive research is carried out with interior designers, architects and the

fashion community to arrive at trend movements in colour each year. The study

being done for the second year is termed colour NEXT 2006, which is a collection

of 15 shades predicted to be the trendiest and most happening colours in decor

space in 2006.

This study has helped consumers get an insight into the latest trends in

colour. This exercise thas also gone a long way in helping various industries

decide their colour combinations for a range of products ranging from furnishings,

floorings to home accessories.

Another important area was the offer of painting for children with the

launch of Kids World. A foray into Kids' World marks yet another milestone

wherein the company offers painting designs for Kids Rooms as well as Kids

Corners. For the first time, an attempt has been made to invite the customer to get

into a Do-It Yourself mode with these designs. Royale Play is another innovative

concept introduced by the company. It is a collection of innovative and ready to

use special effect finishes for interior walls, comprising a range of special effects.

And each of these effects are available in a shade palette that is fitting for that

effect in interesting colour combinations. The revolutionary product gives wall

paint a whole new usage. Now, along with colour, you can give your walls

dimension, texture and life.

Asian Paint efforts are continuously on a engage the consumer in the

painting process and fulfill all the requirements related to the world of painting.

INFORMATION TECHNOLOGY

Information technology (IT) plays a key role in enabling the company to

grow and generate profits. Asian Paints is the only company in India to have

integrated Supply Chain Management (SCM) Solution from i2 Technologies, and

Enterprise Resource Planning (ERP) solution from SAP. With these IT tools

firmly in place and with the backing of an extensive communication platform, we

are an internally enabled enterprise. The road ahead is to integrate all our

stakeholders including suppliers, employees and customers and create an extended

enterprise.

Asian Paints has launched a supplier portal that includes an automoated

digital document exchange facility that will improve the efficiency and

effectiveness of interaction with suppliers. An employee portal has also been set

up. Customer Relations Management (CRM) tools are being used in Asian Paints

Helpline and Home solutions initiatives.

The successful deployment of ERP, CRM Business Intelligence and Portal

software from leading solution providers and integrated SCM systems has helped

improve efficiency in the business as well as increase the transparency and

accuracy of information across the company. In order to affect 24 x 7 availability

of our infrastructure, we are setting up a disaster recovery site in South India.

To match the pace of growth of our International business, we are focusing

on improving transaction systems and meassaging platforms. Implementing of a

portal platform for improved collaboration and sharing of information across all

geographies is already underway.

R & D at Asian Paints, Research and Development (R & D) plays an

important role in developing new products and innovations, and reducing costs by

value re-engineering of formulations. Its 140 strong team consisting of 7

doctorates and around 115 qualified scientists, has always backed the company's

business plan and demands of the market place. Right from the company's

inception, all its decorative products for the Indian market and also in the overseas

market have been developed in house. In the last few years, our R & D efforts

have been focused on developing new exterior finishes, economy emulsions and

distempers. High end exterior finishes and wood finishes were being imported into

the country. Asian Paints company's R & D team has successfully managed to

develop these products in house and are currently marketed under Asian Paints

Elastomeric Hi-Stretch Exterior paint and Asian Paints PU wood finish

respectively. Beside they also provide technological support and develop

customised products for Asian Paints international operations. For instance, paints

application practices in Bangladesh are different from those in India. Therefore,

new type of paints suited for that country have been developed. Cost reduction is

another crucial area where Asian Paints focuses its R & D efforts.

For International operations, Asian Paints has instituted Regional

Technology centres and Lead Technology centres. Regional Technology Centres

have been instituted for each of the five operating regions whereas lead

Technology centres will be for each product category.

REGIONAL TECHNOLOGY CENTRES

Regional Technology Centres (RTCs) are envisaged to play a lead role in

coordinating between and for the units under it to derive synergies in technology

development and utilization and achieving efficiencies in formulations amongst

them. Since each unit may not have an evolved technical centre, RTCs shall

essentially be the development lab for the respective units. The RTC shall hence

collate information on products available within the region. The RTC shall also be

the resource centre for supplier information and prices for that region.

LEAD TECHNOLOGY CENTRE

Lead Technology Centres (LTC) shall be assigned for Product Categories/

Technology Platforms to make the best use of available knowledge and expertise

in specific product / technology platforms. The LTC shall act as a knowledge

resource centre for a particular product category. It shall have all relevant

information about products )in a product category) available in the group and will

attempt to contnuously update and maintain them. All Asian Paints overseas units

will have to get in touch with the relevant LTCs for the respective product

categories.

HISTORY

TODAY-

Asian Paints becomes the 10th largest decorative paint company in the

world.

Asian Paints is more than twice the size of its nearest competitor.

It is recognized as one of the most admired companies in India.

Present in 22 countries with 27 manufacturing locations, over 2500 SKU's,

Integrated SAP-ERP & i2 - SCM solution.

Rated Best Employer by BT-Hewitt survey, 2000 Bluest of the blue chips

by Hindu Business Line; Most admired company to work for the ET-BT survey,

2000.

On the recommendations of Booz, Allen and Hamilton, Asian Paints

restructured itself into Growth, Decorative and International business units and

adopted SCM and ERP technology.

Asian Paints aims to become the 5th largest decorative paint company in

the world.

1957-66

the family owned company makes the transition to a professionally

managed organization.

British company Balmer Lawrie rejects the products of a giant British Paint

company in favour of Asian Paints.

Asian Paints embarks on an ambitious grassroots marketing campaign,

partnering with thousands of dealers in small towns all over India.

1967

Asian Paints emerges as India's leading paint company ahead of any

international competition.

1945

Asian Paints touches a turnover of rs. 3,50,000 with an innovative

marketing strategy 'to reach consumers in the remotest corners of the country with

small packs."

1954

Asian Paints mascot, Gattu, the mischievous kid, is born.

1st Feburuary, 1942

Rmed with little knowledge and great determination, Champaklal H.

Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get

together to manufacture paint in a garage on Foras Road, Bombay. They name

their company 'The Asian Oil & Paint Company', a name that they picked

randomly from a telephone directory.

VISION

"Asian Paints aims to become one of the top five Decorative coatings

companies worldwide by leveraging its expertise in the higher growth emerging

markets. Simultaneously, the company intends to build long term value in the

Industrial coatings business through alliances with established global partners."

BOARD OF DIRECTORS

Mr. Ashwin C. Choksi - Chairman.

Mr. Ashwin S. Dani - Vice-Chairman and MD

Mr. Abhay A. Vakil Managing Director

Mr. Mahendra C. Choksi

Mr. Amar A. Vakil

Ms. Tarjani Vakil

Mr. Deepak M. Satwalekar

Mr. Dipankar Basu

Mr. Rajendra A. Shah

Dr. Swaminathan Sivaram

Mr. Mahendra M. Shah

Mr. Hasit A. Dani

AWARDS

Awarded the 'Sword of Honour" by the british Safety Council for all the

paint plants in India. This award is considered as the pinnacle of achievement in

safety across the world.

Forbes Global magazine, USA ranked Asian Paints among the 200 'Best

Small Companies of the World" in 2002 and 2003 and among the top

200 'Under a Billion Firms' of Asia in 2005.

Ranked 24th amongst the top paint companies in the world by Coatings

world - Top Companies Report 2006.

The Asset - one of Asia's leading financial magazine ranked Asian

Paints among the leading Indian comppanies in Corporate Governance

in 2002 and 2005.

Received the Ernst & Young 'Enterepreneur of the Year -

Manufacturing" award in 2003.

Asiamoney' - one of Asia's leading financial magazine ranked Asian

Paints as the "Best Small Comapny in India for 2002" (Small company

implies companies with market capitalization of below USD 500

million).

BERGER PAINTS

BERGER HISTORY :

Welcome to the world of Berger Paints where we turn your dreams into

colorful reality. With an unmatched range of products and services, Berger paints

India Ltd. is a leader in paints, offering its customers a variety of innovative

painting solutions, be it decorative or industrial.

Whether it is your home or office, your shop or factory, interiors or

exteriors, metal, wood, plastic or any other surface - we have a paint solution for

it! With an ever evolving profile and rich history, Berger Paints India Ltd. (an ISO

9001 Comapny) has come a long way in the highly competitive Indian paints

Industry.

Today the name "Berger" and 'Lewis Berger" are synonymous with colour.

Berger Paints continues to be inspired by the creation and innovtion of Mr. Lewis

Berger, who through his marvelous shades, had offered people a chance to

transform their homes through the power of imagination. At Berger we believe in

taking paints to thelevel of fine art. Enriched by the imagination of Lewis Berger

since 1760.

The history of BERGER PAINTS (INDIA) LIMITED is literally as

colorful as the business it is in. This chapter will reveal the milestones in our

history. Please click on the milestones in the picture below to travel through our

past.

GENESIS :

In 1760, a young colour chemist "Lewis Berger" developed a method for

manufacturing Prussian blue using a secret process that every designer and

householder coveted. His business was nurtured by his descendants and others till

it merged with Jenson and Nicholson Ltd. to form Berger, Jenson & Nicholson

Limited.

On 17 December 1923, an Englishman, Mr. Hadfield, set up Hardfield

(India) Limited - a small paint company in Calcutta. Hadfieds (India) Limited

started with a small factory in Howrah, West Bengal. Controlling stake in this

Company was acquired by British Paints (Holdings) Limited, England in 1947 and

its name was changed to British Paint (India) Limited. At that time the company

produced 150 tons of readymixed stiff paints, varnishes and distempers. Our 1947

sales were a paltry sum of Rs. 2.5 million, with total employee strength of 100.

BERGER PAINTS

STORY SO FAR. ....

To quote a cliche, Rome wasn't built in a day. Similarly, Berger grew over

two hundred and forty years. Transiting smoothly through different eras. It is

moving effortlessly from the period of industrial revolution to the period of silicon

microchips.

It is began in 1760, when a young German Chemist, Lewis Berger,

perfected a new process for making the colour Prussian Blue. Considering that it

was the colour of most military uniforms then, the pigment assumed great

importance, and the business, a great thrust.

It didn't take long for the company to move from the production of dyes and

pigment to the production of paints and coatings. With a strong reputation for

innovation and entrepreneurship, Lewis Berger and Sons Ltd. grew rapidly.

Jamaica, Bahrain, Singapore, China... As its wings grew and gained in

strength, Berger expanded its operations across oceans, and beyond boundaries, to

cover numerous geographics. In 1994, Berger units were brought under the sinle

umbrella of the holding company 'Berger International Limited' (BIL) with

headquarters in Singapore, which was also listed on the Singapore stock exchange.

The reputation and the distinction which Berger commands have been augmented

over thedecades by its association with some of the most reputed names in the

global paints and coatings industry.

Berger International Limtied, today, is a part of the Asian Paints Group,

which ranks among the top tendecorative coatings companies in the world, and is

the only paint company to be ranked amongst the 200 Best Under a billion Dollar

Comapnies' is the world for 2003 by The Forbes Global Magazine. The US $ 520

million Asian Paints Group, with a presence in 23 countries, is spread across the

caribbean, the Middle East, South Asia, South East Asia and South Pacific region.

It has 29 paint manufacturing facilities worldwide which service customers in voer

50 countries.

FOOTPRINTS OF BERGER

Today, Berger International is present in 11 countries. It is among the

leading players in four countries and has a strong presence in the regions it

operates in.

In the Caribbean region, Bergon is more than just the biggest paint

company. It is a household name. And considering that the company celebrated 50

successful years in the region recently, this is not surprising. Incidentally, Berger

Paints Jamaica Limited, which is listed on the Jamaican stock exchange, is among

the top ten companies in the country in terms of market capitalisation. Berger also

has a large presence in Trinidad & Tabago and Barbados.

The story is not very different in the Middle East. A very well respected

brand in the region, Berger is the largest paint company in Bahrain. Using its state

of the art manufacturing facilities there, and in the United Arab Emirates, Berger

exports to countries in the Commonwealth of Independent States, Gulf Co-

operation Council and the african continent, thereby continuously augmenting its

position in this part of the wordl.

Headquartered in South East Asia, Berger enjoys a fine reputation in the

region through its operations in Singapore, Hong Kong, China, Malaysia, Thailand

and Myanmar. One of the fastest growing markets in the world, South East Asia

offers an immense opportunity for berger to leverage its existing equity. For

instance, in line with its ambitious plans, Berger today has a large manufacturing

facility in Ningbo, China, which is the sixth biggest port in the world.

With a rich past and a promising present, Berger is all set to strengthen its

relationships across the golbe in the future.

AN OVERVIEW

BERGER PAINTS is the culmination of over seven decade process of

evolution and growth that began in 1923. Its growth has been closely linked with

the business and industrial development of modern India.

BERGER'S performance is anchored today in a wide variety of Decorative

and Industrial Paints which continue to gain an increasing share of the highly

competitive India paint market. being an ISO 9001 company its quality products

have attained instant recognition, worldwide, and continues to meet quality

requirements that are demanded today even in thedomestic market.

To Country's third largest paint manufacturer, with its Headquarters in

Calcutta, BERGER controls a distribution network comprising of 66 stock points

and approximately 10,000 dealers, spread across the country.

PROLINKS

Prolinks is Berger Paints' response to a market environment that is

increasingly driven by technology and calibrated by expertise.

Prolinks is aimed at placing the initiative in the hands of builders, architects

and designers to enable them to directly source innovative products and services.

The team is entrusted with maintaining a seamless interface between paint

specifiers and berger paints.

The objective is to provide specifiers with a complete basis for

recommending products and processes - databases, technical services, color

consultancy, site inspection, etc. Prolinks experts ensure specific solutions to

specific problems, whether it is a particular shade that needs development, special

climatic factors to be provided for, or application factors that have to be

maintained.

CONSUMER SERVICE - LEWIS BERGER

HOME PAINTING

House painting can be fun! It doesn't have to be the uncertain, costly, time

consuming and hassling process you have endured for so long. Lewis Berger

Home Painting takes the pain out of painting and is a complete painting service.

Including professional help on which products are to be used, qualified and

experienced painters and material delivery, clean up and supervision. All this is

topped off with a warranty on the work done by us.

Some Common home painting problems you might encounter

Budgeting - The Biggest stumbling block of them all! How much paint do

you need to buy? What about the primer, putty, finish and accessories? Figuring

out what kind of surface preparation you need for your walls. This differs for

previously painted surfaces and surfaces which have never been Choosing the

right color combination - whether you're starting from scratch or whether you're

just choosing shades to match a favorite cushion or a painting, you need to be sure

that you've got the perfect colour combination. What colors will you pick for

which room ? Remember color can shrink a room or make it look larger. It can set

the mood for your home.

How many painters will you need ? Which contractor should you go through and

where will you find a reliable man who will make sure that your painters will do

the job on time ? Who will back up the job quality ? Who will shift your furniture

and clean up after the job is over ?

What does Lewis Berger Home Painting do ?

The easiest way to paint your home is to entrust the job to Lewis Berger

Home Painting, because :

You get the benefit of experts dealing with each aspect of painting.

The job starts with a free home visit to understand the scope of the job.

An accurate estimate, provided by Lewis Berger Home Painting, is the

foundation on which each painting job is undertaken.

For shade selection, you can use the services of our Colour Consultant

where available.

A warranty is also provided to reassure you on the quality of our paints

and workmanship.

From pre-painting guidance to material sourcing and delivery to post

painting clean up, Home Decor does everything. Budgeting / product /

selection/ tackling defects / shifting furniture.

Specified time frame job completion.

CONSUMER SERVICES

The service started over 25 years ago as a paint and color consultancy

service with the name Berger decor Service and evolved into a complete painting

solution service in 2002 named Lewis Berger Home Decor. A no-obligation

service, it is manned by professional teams who will guide you on the aesthetic

and functional aspects of color and ensure hassle free painting for consumers.

ILLUSIONS :

The latest service offering from Berger Paints, Illusions provides you with

designer finishes for your walls allowing you to transform your walls into fashion

statments.

Illusions is effectively designer wear for your walls, giving you multi

chrome finishes in a number of designs to match your decor or even define it!1

The design shade combinations allows for 100's of combinations allowing you to

personalize your walls.

LEWIS BERGER COLOR BANK

Lewis Berger Color Bank brings you new generation paint technology and

a brand new way to buy it. Choose from an astounding range of 5000 + shades -

pale to deep, bright to subdued - freshly mixed for you, in minutes right before

your eyes.

Innovative paint technology at its finest, Lewis Berger Color Bank is based

on computerized paint technology. Formulated with the highest quality ingredients

and superior eco friendly UV resistant organic colorants, the shades are mixed in a

state of the art computerized machine that dispenses colorants with absolute

accuracy to base paints. A through shake in a gyroshaker ensures that the colorants

are uniformly mixed to gbet the exact shade of your choice.

Lewis Berger color Bank outlets are locted countrywide. Lewis Berger

currently has a network of over 2500 such counters. Drop in to the nearest you and

experience the new way to shop for paints.

Cosmic from Lewis Berger Color Bank now gives you the opportunity to

paint your home, Feng Shui style. Feng Shui is the Chinese practice of living

inharmony with nature. The elements of nature, which govern life, can be

activated through specific colours. Attracting good things like fame, fortune,

knowledge, and success and more in your life. The octagon shown inside indicates

the designated position and signifiance of each elements and colours that activiate

them.

According to the Feng shui, colours are great source of help in improving

one's own life.

Red spells fame in your life. It stands for recognition and longevity.

Yellow is the color of marriage and good relationship. It also signifies good

health.

White represente prosperity of children. It is considered to be the colour of

purity and innocence.

Grey spells travel and foreign trade. It also symbolizes helpful friends.

Black spells success in business / career. It represents money and confers

powers.

Blue/Turquoise signifies knowledge and scholarly success. It activates

inner peace and spiritual understanding.

Green is the colour of growth, one that promotes good health, peace and

tranquility in yourr family life.

Purple signifies wealth and fortune.

HOME BEAUTIFICATION

THE COLOR WHEEL :

You coordinate colors everyday when youdecide what to wear. So when it

comes to choosing colors for your home why leave it to someone else ? After all

you can best decide what suits you. Trust yourself and remember our basics when

you plan. You can use the Color Wheel (which has been used by artists and

experts for years) to help you fix on your color sheme.

The color wheel shows how each color of the spectrum relates to every

other; starting from dark (at the center) and spreading out to light (at the permeter).

You can choose from four basic types of color schemes.

Monochromatic :

Where one color is dominat, and tints and shades of this color are used to

create combinations.

Analogous :

Where colors that are adjacent or at least close to one and other on the color

Wheel are used to create combinations.

Triadic :

Where a set of three colors more or less equidistant on the wheel are used in

combination.

Complemntary :

Where colors that are diametrically opposite on the wheel are used in

combinations.

Color Palette :

Each color evokes a particular emotion. Browse through this section and

enjoy giving your space its own distinctive look.

Blues :

Shades of blue can be used for a restful or a bold effect. Pale blue has a

calming effect and gives space to a room. A darker blue will draw things closer

and add depth. Blue teams up smartly with browns and whites. So next to a

wooden bookself, it builds up a striking corner.

hites W :

There is nothing that reflects natural light better than white. Snow white

walls and cabinets make a room sparkle. Wood and metal contrast with white and

this highlights furnishing. The best is that in a stark white room, you can splash

any colors of your choice on the curtains and lines.

Yellows :

Yellow is a hppy color - it gives a lift to black and white. It merges

effortlessly with pastels, warms to red, and makes wood glow. Rich gold's are

elegant and used for traditional settins while darker yellows are quieter and cut

glare. Dark yellow terms up best with white and contrasts well with green, blue,

and brown.

Greens :

Green is perfect background for any other color of your choice. Use a

bluish green to cool off a room that is too bright or warm a cold room with a

yellow that learn towards green. Whatever you choose, you will get summertime

warmth in winter and grassy coolness in summer.

Pinks :

Pinks are delicate and soft. They blend wonderfully with grays, browns and

sharp blues. Because pink is essentially a pastel, it should be used with a stronger

color to highlight its pleasant tone. Used in a party room, pink suggests gaiety.

Browns :

Remember wood is a color. Earthy and comfortable, brown ranges from the

palest of cream beiges to the deepest of chocolate brown. Because any brown tone

is essentially warm, cool colors should be used accents. .

Red :

Red is warm and welcoming. Too much red can distract so it should be

used with care infamily rooms. A splash of red on a wall or a fireplace or a rug

creates a dramatic effect. Select a fabric with a cool background color like gray,

blue, or green and a dominant red in the pattern. Use only one pattern throughout

the room and balance the red there with your accessories. If yours is too warm a

room, try the pale purple violet family in large areas.

Grey :

Grey is cool and contemporary. Pale grey pushes walls away to create

space. Varying in range from a light to medium value, grey is an elegant neutral

value for all furnishing. If you like stark contrasts, set off grey against bright tones,

whites and blacks. To get a blended background, warm grey with blue, brown, or

yellow depending on your color choice.

Combine or Contrast :

Combining, or contrasting colours can be the point of departure that gives

an interior its individuality, a personality of its own. Combine white with beige the

result is glowing sophistication. Contrast red or black with white - the result is

stark, bright and stylish.

VAASTU

What is Vaastu ?

Vaastu is a profound science of structures, which was in vogue thousands

of years ago. The word Vasstu means 'dwelling'. In the modern context it covers

all buildings irrespective of their use like residences, industries, business

establishments, lodges, hotels etc.

Vaastu Sastra or the science of Vaastu is the guidelines given by the

Supreme Being. It tells us how to avoid disappointments, diseases and disasters by

living in structures, which allow a positive cosmic field to be present in the

dwelling.

Relevance of Colors in Vaastu :

Role of Colors.......

Colors render an effect on the viewers in different ways.

Crimson or Red is the color of aggression, passion, celebration and joy.

Blue indicates spiritual growth and infinity.

Green symbolizes vitality and prosperity.

Yellow indicates spiritual awakening, birth and growth.

Black indicates austerity and penance.

White indicates purity and piety.

For your living room ....

Colors can set the mood of your living room they can be either inviting or

irritating. Colors have psychological effects on people and their moods. If you

want your living area to be warm and inviting, use shades of Gold as it is one of

the warmest and most relaxing colors. Whatever color you pick for the color of

your walls, make your carpets and furniture coordinated.

For other rooms....

The bedroom is a very private room, where an individual's taste and

preference in colors is very apparent. A child's bedroom would be far different

from the parent's room. The parents room would have more pastel colors to go

with softer furnishings - while the child is more likely to have bright shades on the

wall to go with bright posters, quite likely loud music, television and computer.

For your Factory .....

The following color schemes can also improve the Vaastu characteristics of

a factory :

Dark and Gray colors are recommended for the South West Zone.

Red or Pink for the Southest Zone

Glossy White / Yellow for the Northeast

Blue or Green for the North West.

FENG SHUI :

Fengshui is a Chinese version of Vaastu. Fengshui is reportedly 4000 years

old. Some historians believe that it was born in 600 A.D. Originally it was

practiced by the Emperors and members of the Royal Families.

The word feng shui which is normally pronounced as 'Foong' means 'Wind'

and 'Shui' is pronounced as 'Shway' and means 'Water'.

As per feng shui, there are three components on which universe is made of.

Every living being, every plant and every object is supposed to represent one of

the three. These are the Yin. Yang and Chi. Yang is male in nature where as Yin is

female in nature. Basically Yin and Yang are two forces, which are responsible in

creation and sustenance of all living, and non living objects on earth. Chi is the

force, which is produced due to the interaction of Yin and Yang. The

understanding of Yin, Yang and Chi is essential to understand the concept of feng

shui where Yin and Yang are in balance, Chi is also balanced. There is no plant,

animal or object, which cannot be classified under Yin and Yang. yin and Yang

Interaction brings about energy, alertness, health, strength as well as sound sleep

and relaxation.

The Feng Shui theory for using colors.

According to Feng Shui everycolor has a unique frequency and the

objective is to bring them all into balance with each other and all other energies in

the environment. Use the colors of the five creative elements in Feng Shui, which

would be Green (wood), Red (fire), Yellow (earth), White (metal), Black (water).

According to this theory you would incorporate one of each of these colors in each

room. This could be in the form of a pciture frame, rug, bedcover, wall color etc.

Pay attention to theexterior colors also. If you had a maroon roof, maroon siding,

maroon trim, maroon door your house would not be in good color balance. The

solution in this case would be to paint the trim in another color and them the front

door could be painted another contrasting color.

CONSUMER PRODUCTS

THE ALL BERGER LOOK

In Decorative Paints Berger has paints and paints system for every application –

interior , exterior< every surface, concrete, plaster, metal and wood–as well as special

applications like water storage etc. Berger acrylic brands like Luxol Silk and Rangoli

for interiors and Weathercoat for exteriors are quality leaders in technology and

represent decor statements that redefined the premium category. Luxol Hi–Gloss is the

national hallmark for excellence in paint enamel.

In addition to these premium trendsetters, Berger offers paint users other

attractive options across the price spectrum in every category – thus enabling buyers to

make the choices most appropriate to their budget always with the Berger assurance of

the best quality for the price.

CODE OF CONDUCT

Applicability

This code is applicable to all Directors and employees of the company. This is in

addition to the code framed under SEBI (Prohibition of Insider Trading Regulation),

1992 and all other applicable policies, procedures as well as the existing rules and

regulations applicable to the Company. This code applies to all places where the

Company’s business is conducted.

Standards of Conduct

The Company expects all Directors, employees, agents and contractors to take

steps for furthering safety and welfare of citizens and for ensuring a cooperative,

efficient, positive, harmonious and productive work environment.

Those who neglect or willfully breach this Code may be subject to corrective

action, which may include termination.

Shareholder Value

The Directors and employees of the Company shall be fully committed to

enhancing shareholder value and net worth. Every member of the Board and employees

shall take adequate steps and measures that would have been taken by a man of

ordinary prudence towards achieving this objective.

Conflict of Interest

The Directors and employees shall not participate in the decision making process

in respect of any subject matter where there is a conflict of interest between the interest

of the company and the personal interest of such persons. The Directors and employees

shall also not participate in taking decisions in respect of any matter or transaction

involving an organisation, firm or a person in which case such Directors or employees

may be deemed to be interested.

Gifts

The Directors and employees shall not accept any gift, hospitality or material

benefits from any agent / contractors/ vendors or other parties with whom the company

has a business relationship . Gifts customarily given on special occasions like New

Year, Diwali, Pujas, Christmas, etc., not expensive in value or distributed generally and

openly at ceremonies and a business lunch or dinner shall not come under purview of

this Clause. Participation by employees in general customer meets, seminars,

conferences organized by business partners under an open invitation will also not fall

under the purview of this clause.

Business opportunity

The Directors and employees shall not take advantage of any business

opportunity belonging to the Company and known to them to be so belonging.

Time and Attention

The whole–time Directors and employees shall devote full time and attention to

the affairs of the Company and shall not engage in any other profession or calling

which impairs their ability to do so.

Quality

Directors and employees shall function so as to ensure that the Company

preserves its reputation in the market, supplies quality products and valued services to

the customers, both internal and external and will continuously work towards

enhancement of the Company’s goodwill.

Dissemination of Information

Directors and employees shall ensure that all information which is made

available by the company to the public, is correct, and is free from ambiguity.

Information related to the Company and not in the public domain will be generally

treated as confidential. Confidential information will be deemed to be a valuable asset

and shall be treated as such by all employees and Directors. The company shall be

entitled to take all such steps as may be required to prevent any unauthorised disclosure

of information.

Funds

Every employee shall be personally responsible for the Company funds over

which he or she exercises control. Company funds must be used only for Company

purposes. Every employee will ensure that he or she and the Company’s agents and

contrctors take all reasonable steps such that the Company receives value for the

Company funds and accurate and timely record of each and every expenditure is kept.

Records

Every employee shall take necessary steps to preserve records as may be

necessitated by law and the Company’s business. Records include written documents.

CD’s, computer hard disks, email, floppy disks, microfilm, microfiche and all other

media.

Compliance with Laws

The Directors and employees shall take steps to ensure that the Company

complies with applicable laws, regulations, rules and regulatory orders. They will also

seek such compliance from the Company’s contractors and agents.

All employees shall comply with applicable laws in India and non–compliance

will render them susceptible to action by the Company.

Utilisation of Assets

The Directors and employees shall ensure that the assets of the Company are

utilised in the best interest of the Company and not for their personal benefit unless

specifically allocated for such purpose.

Non–discrimination :

All other factors being equal, Directors and employees shall not discriminate on

the basis of race, religion, colour, creed, sex, disability or material status. Any form of

sexual harassment is prohibited. Complaints of sexual harassment will be investigated

and action taken against offending persons.

Benefits

No Director or employee shall derive any undue benefit from the Company

which would not be otherwise available to him or her in the course of the Company’s

business.

Enforcement

1. All the present Directors and employees of the Company shall be deemed to

have accepted this Code from 31 December 2005. All other persons who may

become Directors and employees shall be deemed to have accepted the code

from the date when they become Director or employee of the Company.

2. The Company Secretary shall be the compliance officer for the purpose of this

code.

3. All Directors and Manager will have to make an annual affirmation of the Code.

Any person aware of violation of the Code may lodge a written complaint with

the Compliance Officer.

4. The Company may suo moto undertake internal investigation or enquiry in

respect of a suspected breach of the Code.

5. This code may be amended by the Broad of Directors of the Company.