WELCOME TO THE WORLD OF DISNEY

FLASHBACK•An American diversified multinational mass media and entertainment conglomerate.

•Headquartered at the Walt Disney Studios in Burbank, California. •World's second largest media conglomerate in terms of revenue, after Comcast.

•Founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio .

•Currently it has estimated a net worth of about 36 billion dollars.

HOW DID IT ALL START??• Walt Disney started a small company called Laugh-O-Grams,

which eventually fell bankrupt.

• He then headed to Hollywood to start afresh.

• “Alice Comedies” made Disney a recognized Hollywood figure.

• On October 16, 1923 he started a joint venture Disney Brothers Cartoon Studio, with his brother, Roy.

• 1928 marked Mortimer Mouse’s birthday, later renamed to Mickey Mouse.

By 1932, the company won its first Academy Award for Best Cartoon, for the Silly Symphony.

Snow White and the Seven Dwarfs was released in 1937; became the highest grossing film of its time.

•In 1939, the Disney Studio began its move to Burbank, California.

•Advent of World War II halted the production of films as the Walt Disney company contributed its skills to the war effort.

•1950s marked the production of its first live-action film, Treasure Island and Cinderella.

•In 1955, The Mickey Mouse Club also made its debut.

•In 1955 marks another landmark with the opening of the first California Disney theme park, Disneyland.

•Disney continued its rise in popularity.

•In 1966 saw the demise of Walt Disney.

•Roy Disney took over supervision then till his demise in 1971.

•In 1983, Disney went international with the opening of Tokyo Disneyland.

•The first Disney store opened at Glendale, California in 1987.

•Since then Disney has moved to a wider market with several new ventures.

SEVERAL VENTURESToday, Disney comprises of 5 businesses :

The Walt Disney StudioParks and Resorts

Disney Consumer ProductsMedia NetworksInteractive Media

ANIMATION STUDIOS•In October 1923 , the first Disney Studio was launched in Kingswell Avenue, Los Angeles.

•Several studios they use now are:

The Walt Disney StudiosThe Prospect StudiosGolden Oak RanchKABC & Studio B

DISNEY MEDIA NETWORKSThe Media Network comprises a vast range of properties on television, cable, radio and internet landscape.Disney uses the following networks:ESPNDisney-ABC Television GroupDisney ChannelABC Television NetworkABC FamilyABC StudiosDisney ABC Domestic TelevisionRadio Disney

DISNEY CONSUMER PRODUCTS• On December 16 ‘ 1929,the Walt Disney Enterprises (WDE) was formed division to handle merchandising.•The first Disney Store opened in Glendale, California on March 28, 1987.•There are currently more than 300 Disney Stores locations in North America, Japan , Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores.•Consumer products include various toys for•kids, apparels, books etc.•Target customers are mostly kids.

PARKS AND RESORTSDisneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California.Some of the famous Disney parks are : DISNEY’S HOLLYWOOD STUDIOSHONG KONG DISNEYLAND DISNEY’S ANIMAL KINGDOM DISNEY CALIFORNIA ADVENTURE EPCOTDISNEYLAND PARISMAGIC KINGDOMDISNEYLAND TOKYO DISNEYLANDTOKYO DISNEYSEA

ACHIEVEMENTSDisney has several accolades to its name. •Disney has been nominated for over 200 Oscars .•It has won over 60 Oscars till now under the Disney logo.•Disney’s Snow White and The Seven Dwarfs is the 10th highest grossing film of all times. •According to Forbes , Disney was the Most Reputable Company in the year 2013.•According to Fortune , Disney was the Most Admired Entertainment Company in 2011 and 2012.

TARGET MARKET•Disney’s core market comprises younger more child based market.

•It has now been expanding its market through various ventures.

•Though now many of the television shows, movies and products are also made for teenagers.

•Several activities of theme parks, cruises are also enjoyed by adults .

NEW TECHNOLOGYDisney has come up with many Disney apps ,like• The MUPPETS TAPTAP• Disney Mobile Magic• Disneyland Explorer

Disney also have several video games to itself:• Land of Illusion• World of Illusion• The Magical Quest

It has introduced a “Glow with the Show “ Mickey Mouse ear hats, operating in sync with World of Color at Disney California Adventure theme park .

ONLINE WORLD OF DISNEY•Disney’s online presence promotes the Disney theme parks ; offers content intended for children.

•It maintains online Disney’s retails.

•Offers wireless phone and data services tailored to families.

WHAT’S NEXT FOR DISNEY•With people more inclined towards eco-friendly things, it should towards manufacturing environment friendly products.

•It can provide a theme park like the jungle in Jungle Book, as the movie is admired by many.

•Safer and more exciting , related to their movies, rides should be set in the theme parks.

•It can expand its market to include people of age around 20.

•Disney company was established by Walt Disney and Roy O. Disney in 1923.•Revolutionary cartoon character, Mickey mouse was created in 1928.•Disney has undertaken several ventures like Disney Studios, Parks and Resorts, Customer Products, Interactive Media and Media Networks.•Its target market is the younger generation of children.•Disney has won several awards .•Currently it has a net worth of about US$ 38billion.

REFERENCES• https://en.wikipedia.org/wiki/The_Walt_Disney_Company• www.slideshare.net/azierahrashid/walt-disney-ppt• http://thewaltdisneyco.blogspot.in/2011/09/chapter-1-brief-

history-mission.html• http://www.slideshare.net/Rachaelrayner/disney-

presentation-10390389/5• http://animation.about.com/od/industryprofiles/p/waltdisne

y.htm• https://www.youtube.com/watch?v=Mr8LgU8-QA4

This presentation is created by ARUSHI MAHESHWARI, NIT Jaipur, during a marketing internship under Prof. SAMEER MATHUR, IIM Lucknow.

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