disney case issues

7/29/2019 Disney case issues

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Main issue

What changes should Euro Disneylands management adopt in order to cope with the localculture, diversified workforce, regulations imposed by the government, changing consumer

demand and how they can succeed in the long run.

Internal/External Needs Assessment 1

Internal Needs Assessment 1

Euro Disney always had communication problem with their employees,

employees did not get proper information and their was a lack of unity

in the information.

Does a performance discrepancy exist?

Yes, a performance discrepancy exists.

The management had communication problem with the workers, if they are not able to

understand the language of their worker, it is not possible to understand them. Moreover, they

did not try a single step to solve this problem. It was like foreigners in the France, they could

give the French people any hospitality.

Is it important to the organization?

Yes, it is very important for the organization.It is very important for Euro Disney to have a good communication with its labors becausewithout good communication systems it becomes very hard to motivate the labors understanding


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their demands and problems. As we know from the case that the management did not take any

steps to solve the problem it left the labor and the people feel like foreigners in their own

country. This is an issue that led to dissatisfaction among employees as they felt neglected as

they could not have a communication system with the management.

Is it correctable through employee development?

Yes, it can be correctible through employee development.

The employees need to be trained so that they can communicate with the management and

they can express their needs and demands to the top management. The employees should be

trained in a way that they can be eligible enough to understand the perspective of management

also and then can present their needs and demands in a systematic way. The employees should

be trained so that they can understand with whom they should talk about their needs, how to

present their demands etc.

Is employee development the most cost effective solution that can be applied?

Employee development is the most cost effective solu tionfor developing the communication

system because for an organization communication between the top management with the labors

is very important to avoid any large problem, turn out and dissatisfaction. The costs that will

arise because of the employee turn out and problems between employees and management are

much higher than training employees.



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Euro Disney was facing Increasing challenge of getting new cast

members, as the demand for different performance were resulting in

different cast members with different skills.


Yes, a performance discrepancy exists. As it is mentioned in the case we see that Euro Disney

faced the challenge of getting the new cast members used to smiling and being polite to guests

on a consistence basis. Without proper training, the workers would find it difficult to make the

customers satisfied and happy. So it is very important to improve the performance of the

workers.

Is it important to the organization?Yes, it is very important for the organization.Euro Disney is a land famous for their very

cheerful and friendly workers. If Euro Disney fails in this quality the customer dissatisfaction

will rise. If the customers do not get the expected satisfaction the overall reputation of EuroDisney will fall. So the workers need to be trained and motivated so that they can uphold the

long customer friendly reputation of Euro Disney.


Yes, it can be correctible through employee development. The employees need to be trained in

a way that they can be motivated in a way that allows them to keep smiling and being polite to

park guests on a consistent basis. A proper training and development program will help them

to enjoy this job more and do it more appropriately.


Yes, employee development the most cost effective solution that can be appliedbecause EuroDisney can make their employees to be sincere all the day if they can create the proper

dedication and sincerity among the employees through proper training. If the employees are

dissatisfied and unhappy in their job, they can never make the customers happy and that can

occur more loss for Euro Disney.


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Internal NeedsAssessment 3

Euro Disneys employees Lacked knowledge about what consumers want and

about customers desires and they were unaware of what customers reallywant, their vision about customer demand was blurred.


Yes, a perf ormance discrepancy exists

As the Euro Disney not valuing their customers, so how they would be able to value theirworkers that are also French people. As a result dissatisfaction among workers and customersincreased. Euro Disney forced customers to leave the park to purchase them, and insulted the

deeply-held tradition of French wine-making. Some steps of Euro Disney made the French

people feel that Euro Disney is not valuing their cultural norms and values. They thought thatEuro Disney was trying to impose American culture and products and destroying their country.

Because of the protests of the farmers, government steps and media coverage a bad impression

was created that Euro Disney was just doing business and do not care about the customers or the

country. So customer turned up less and revenue fall down.


Yes, it is very important for the organization.

Euro Disneyland planned to serve an estimated 14,000 people per hour. To do this, 29 restaurants

were built. Menus and prices were varied with American flavor predominant, as well as Disneys


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rule of no alcohol. France is the source of many grape varieties and it has the world's largest

wine production. France has traditionally been the largest consumer of its own wines. But by not

selling alcoholic beverages in the park, Euro Disney forced customers to leave the park topurchase them, and offended the practice of French wine-making.


Yes it i s correctable through employee development.

Euro Disney must better understand and meet the different habits, expectations, and needs of the

European theme park visitors as well as their labors. Then they need to develop and train their

employees so that they can through their performance give the customers by giving them the

proper value. Although all the rules and practices of Euro Disney were not totally for Frenchcustomer and workers, keeping in mind the special cultural issues, Euro Disney should train their

employees so that they can overcome the cultural difference barriers and give the customers thebest output.


No, employee development is not the most cost eff ective solu tion that can be appli ed.

Firstly Euro Disney must better understand and meet the different habits, expectations, and needsof the European theme park visitors as well as their labors. They should develop the employees

to adopt the changes and rules. Euro Disney will not be able to achieve something by imposing

the rules and policies to employees. Firstly they have to earn the trust of the employees and then

through training and employee development they should figure out the ways to serve thecustomers best.


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Internal Needs Assessment 4Internal authority demanded the workforce to follow US way of working and

Forced US culture on French labors, which created dissatisfaction among

employees and which was also against French law.


Yes, performance discrepancy exists.

Cultural problem is another issue which is strongly hampering the progress of Euro Disney.

Euro Disney was also showing disrespect towards French workers if they try to impose USculture on French labors.. They are making the policies based on American holidays and

American rules. But it is not possible under the French labor laws, they are different from

Americans and it is not possible to change the labors practices in one night. So employees are

getting irritated and their performance is decreasing.


Yes, it is very important for the organization.Euro Disney should value the norms and habits of its labors. Moreover, restrictions on individual

and collective liberties are illegal under French law. If Euro Disney does not keep in mind thedifferent culture, norms and values of France and the employees from France, they are actually

disrespecting the employees. They have put the employees under some restrictions which isreducing the efficiency of those employees while they are in work. So it is very important to the

organization to understand the cultural differences.


Yes it i s correctable through employee development.

Euro Disney authorities should understand that every culture has its own values, laws andlifestyle. If they try to impose something which is not a trend in that culture, not the employees

or the customers would be happy. So they need to change their policies and make it more flexible

and changing depending on the particular culture of the country. After the adaptation anemployees development training should be arranged so that the employees can be flexible and

can adapt easily with the culture of the organization.


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Is employee development the most cost effective solution that can be applied?No, employee development is not the most cost eff ective solu tion that can be appli ed. Unless

the authorities of Euro Disney understands the need of cultural issues and change their policies

based on the demand and values of their employees , employee development will not be veryhelpful.


The restaurants were not convenient, demand of various people werenot met by limited number of food items, food items of different tasteand different culture were not present.


Yes, a perf ormance discrepancy exists.

A performance discrepancy does exist in Euro Disneyland. The park is built is such away that, the visitors had to have American food, as the fantasyland which serveEuropean cuisine as a limited sitting arrangement. European customers may not


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appreciate American food which can reduce the market share of the company. So,management was facing regarding this issue.



Yes, it is important for the organization to solve the management performancediscrepancy through exclusive design of building more European food service andreducing American food restaurant.


Yes, it can be correctible through employee development.Yes, it is correctable through employee development. First of all, the top management

should hire Chefs who have keen ideas about European food styles. Also, providetraining for the present chefs about European cuisine.

Is employee development the most cost effective solution that can beapplied?

Yes, employee development the most cost effective solution that can be applied

Of Course, employee development the most cost effective solution. With those hiring

new chefs and training present ones, the company will satisfy their customers will the

delicacies and hopefully those pleased customers will come back again soon.


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External Needs Assessment 1

Struggling to cope up with different interest groups like the communist,

dominated labor federation and CGT and were defenseless against the

acquisition of the authority.


Yes, a performance discrepancy exists.

As labor federations always play an integral part on the happiness and satisfaction of theworkers. If any organization faces any dispute with the labor federation it is likely that the

organization is going to face some problems with the satisfaction and performance of the

workers which will in turn decrease the performance of the employees if they feel that they arenot taken proper care. In Euro Disney also the management faced serious struggle with the labor

federation. They went against Euro Disney on the ground of work policies like flexible work

hour which created questions on workers and it went difficult for Euro Disney to find employees

of their demand.



It is very important for every organization to have a good relationship with the labor federationbecause workers always support the demands and views of labor federation and the federations

can play a very important part in the satisfaction level and performance level of the workers by

justifying their needs and demands. In Euro Disney we see that from the beginning in France ithad clash with the federation on the ground of cultural issues and their protest created a bad

image for the company. For this struggle finding appropriate labors and following the company

policy of flexible work hour became hard for Euro Disney. So it is a very important issue forEuro Disney.


Yes it is correctable thr ough employee development.


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Euro Disney needs to develop the sense of organizational value and dedication to its employees

and develop a good communication system and develop their employees in such a way through

training, orientation that they understand why the policies are necessary to serve the goal of theorganization. Moreover, through training they can develop the leadership quality in the

employees so that they can be representative of Euro Disney in the labor federations.


Yes, employee development the most cost effective solu tion that can be appli eddevelopment is

necessary to have the integrity and avoid any disputes with the labor federations by creating a

sense of unity, dedication and alignment with the values and policies of the organization. By

creating a close relationship with the employees so that they can share the common values andwork dedicatedly to fulfill the goal of Euro Disney and train them in a way so that they can

represent Euro Disney in the labor federations is very important.


Strict rule on appearance code which was considered offensive to the French

labor unions and resulted in uncomfortable working condition for the

employees all over Euro Disney.


Yes, a performance discrepancy exi sts. Because, labors are the heart of any company, if they arenot comfortable with the appearance codes that will be bad for Euro Disney. Starting from Menshair cut to womens make up and dress up were limited and restricted according to the rules of

Disney.A related training video contained a shower scene, indirectly saying that a daily bath was

required. It seems that, they are interfering in ever steps of the labors life. It is not always

possible to maintain all of these things together. These rules were creating employee

dissatisfaction which was obstructing their performance.


Yes, it is very important for the organization. Euro Disney should value the norms and habits of

its labors. Moreover, restrictions on individual and collective liberties are illegal under French

law. So, Disney should lower the restrictions for its labors.


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Yes, it can be corr ectibl e through employee development. It is actually a two- way process forboth the authorities and the employees.The employees should understand that as they are

working in a company that has been operating in different parts of the world and has its ownimage; it has to follow some of its unique qualities all over the world. When customers visit Euro

Disney they do not want to see a land of their own culture but the famous Disney Land that is

popular in America. So the employees need to be trained in a way that they do not feel theserules as a pressure but happily follow it. For this the authority must develop a training system

that increases the value of organizations culture among employees.


Helpless, against the external forces like changing demand, problem with law

and enforcement, interest groups and dissatisfied customers, lagging external

market support .


Yes, a perf ormance discrepancy exists.

The company lacks a team of strategist and policy makers who can come up with instanteffective solutions to avoid external dilemmas. The management also seemed to be reluctant

regarding the issues that were affecting their revenues. As a result the performance of Euro

Disney was getting down in many situations. Especially when the government and the media was

not at all supporting the policies of Euro Disney, Euro Disney should have that capacity to standagainst these protest and mishaps and should have presented their thought to the public. As a

result of this protest from farmers and local people and media the image of Euro Disney to thecustomers went down.


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Proper internal strength is very important for any organization to be successful in the

competition. Without proper internal strength the chances of winning external negatives impactget less. If Euro Disney could have stand ethically and through its strategies against the protestsof local people, traffic issues, transportation and media coverage they could have had more

customers on the opening in France. Mainly for the organizations operating in another country

and has to deal with other cultural issues internal strength is very important.


Yes, it can be correctible through employee development.

The internal strength will be stronger by strong, talented, dedicated internal employees whowill be able to fight together against the external issues. This strong and co-ordinate internal

strength has to be developed by proper training. Euro Disney needs to develop the sense of

unity with the employees of France and make them feel that they are very important part for

the success of the organization. Euro Disney must develop the sense of organizational culture

among the employees and earn their trust that Euro Disney is not against French culture and

not destroying French peoples values. This sense of unity and trust can be built by proper

employee development plan.

Is employee development the most cost effective solution that can be applied?Yes, employee development the most cost effective solution that can be appliedbecausewithout proper internal strength Euro Disney will always fail to fight against the external issues

and will incur more and more losses. With a proper employee development program if they can

make a strong internal team they can reduce many additional external costs. Euro Disney needs

to get the support of the French employees to fight against the protests of French people to

win the heart of French customer.


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The taste of European people were not taken into consideration, Euro Disney

did not perform any market analysis which neglected the sovereignty ofFrance and its people.


Yes, a performance discrepancy exi sts.Disneyland in France did not perform any market analysis which was a performancediscrepancy. French government gave them support with reduced tax and subsidizedloans for building costs. However, French government asked Disney to use French

cultures in their themes, which Euro Disneyland did not do. French intellectuals andcommunists were against Disney as they believed, this theme park would neglect thesovereignty of France and its people.



It is important to the Euro Disneyland to follow what French government and its peopleare thinking about them. In order to do quality business, Euro Disneyland shouldmaintain a continuous relation with French government, communists, intellectuals and

people.


Yes, it can be correctible through employee development.Yes, it is correctable through employee development by hiring leaders who can or willbe committed about creating excellent relationships with France and its people. Thoseleaders should be trained in such manner that, they will act as French but work for US.

Is employee development the most cost effective solution that can beapplied?

Yes, employee development the most cost effective solution that can be appliedEmployee

Development is the most cost effective solution that can be applied. If the Euro

Disneyland has melancholy relations with French government, communists, intellectuals

or people, then it is obvious Disney cannot run business in France. That can be a huge


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blow for such a large investment, so maintaining proper relationship with French is

crucial for the business.

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