internet search and the rise of google case study.pptx
TRANSCRIPT
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7/27/2019 INTERNET SEARCH AND THE RISE OF GOOGLE CASE STUDY.pptx
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WELCOME TO PRESENTATION OF
INTERNET SEARCH AND THE RISE OF
GOOGLE CASE STUDY
Presented By:-
Sandeep ManeArchana Pol
Rajesh Mankar
Omkar Warde
Kamini Patil
SUBMITTED TO :-
Dr. Thapar
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SEARCH ENGINES
A search engine connect the key word thatuser enter queries to a database.
It has created of web page it them produce
a list of link to pages that it believes aremost relevant to a query.
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SEARCH ENGINE CONTAIN FOUR TYPES OF
COMPONENT
In 2005 Google had $949 million in information technologyassets and 2,00,000 computers for running the search engine
and spent around $400 million on maintaining its systems.
Webcrawler
Index
QUERYPROCEDURE
RUNTIMEINDEX
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SEARCH ENGINE BEFORE GOOGLE
Archie in1990
Veronicain 1993
Alta Vistain 1995
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A BUSINESS MODEL EMERGES
Bill Gross created IdeaLab,a
business incubator that
subsequently generated anumber of Internet start-
ups, including GoTo.com
Pay-per click model
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GOOGLE BUSINESS MODEL
Google looked out a search company makinggood money i.e. GoTo.com.
GoTo.com uses pay-per-click model and
auctioning off keywords. Google used a Pickery second price
methodology to auction off keywords.
In mid-2000,the service dealing with 18million search queries a day and indexsurpassed 1 billion documents.
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By far the largest search engine on the web.
By late 2000, Google introduced service,
AdWords,serving up 60 million search queriesa day.
In Feb. 2002,google introduced new version of
AdWords. In 2003, Google introduced, AdSense.
It allows third-party publishers large and small
to access Googles massive network ofadvertisers on a self-service basis.
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In AdSense, Google splits the revenue with
publishers. It accounts for 15% of Googlerevenues in 2005.
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GOOGLE GROWS UP
Between 2001 and
2006 Google changedin number of ways
Company hired a
new CEO Eric.
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VISION AND VALUE
To organize the worlds
information and make ituniversally acceptable and
useful. The value is captured by
the phrase DONT BEEVIL.
Core value at Google isFOCUS ON THE USER ,
AND ELSE WILL FOLLOW.
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ORGANIZATION
Google had a flat
organization.
Companys approachtoward product
development.
Hiring strategy ofGoogle.
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INITIAL PUBLIC OFFER (IPO)
Reason behind launching the IPO:
1.Gaining access to capital2. Providing liquidity for large number of
employee who had the equity share
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COMPANY ISSUED THE TWO TYPE OF
SHARE
Profit
$106 million
In 2003
Class
A Revenue$147 billion in
2003
Class
B
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Accessed through PDAs and cell phones widen the scope of search through differentsorts of information
word-processing programWeb based payment
acquired YouTube
STRATEGIES
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Initially CPM based
on how many people
watching the show
New advertising
model Pay for click
Cost effective
SEARCH ECONOMY
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THE GROWTH STORY
Rapid growth of
search based is pay-
for-click.
Total global
advertising spending
on the www was
predicted to total$26.7 billion in 2006.0
5000
10000
15000
20000
2500030000
35000
40000
2004 2005 2006 2007 2008
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GOOGLE COMPETITORS
Yahoo
Microsofts MSN
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