INCEPTIONEstablished by brothers Walt Disney and Roy O Disney in Oct 20 ,1923. Today it is the world's second largest media conglomerate in terms of revenue after Comcast.

Disney renders with following Services :Media NetworksParks and ResortsStudio EntertainmentConsumer Products

Media Networks -Domestic broadcast television network.-Domestic television stations.-Cable and satellite networks and international broadcast operations.-Television production and distribution.-Domestic broadcast radio networks and stations.-Internet operations.

Parks and Resorts:

-Walt Disney World Resort-Disney Cruise Line-Disneyland Resort ESPN-Zone Disneyland Resort-Hong Kong Disneyland-Tokyo Disney Resort Walt-Disney Imagineering

Studio Entertainment:-Theatrical distribution-Home entertainment distribution-Television distribution-Audio products and music publishing

Consumer Products:-Character merchandise and publications licensing-Books and magazines-Buena Vista games-The Disney Store-Disney Catalog and disneydirect.com

HERITAGE – The in comparable pride of having written itself in

the history books.

RELEVANCE –To have what it takes to stay in what is trending

among the new generation.

INNOVATION – Merging the legacy with

the creative genius to stay relevant by innovating

One of the best example for this Hannah Montana

HANNAH MONTANA : A CASE

Tv Show- Compact Disk , Video Games

- Consumer Products - Movies , Live Concert

- Online FollowingRose To A Popular Franchise

SUMMARY : (1) Inception

(2) Services Rendered (3) Disney s Challenges

Heritage + Innovation + Relevance (4) Disney Difference

DISCLAIMER : Created by P.V.S. Saatthvik from

Avinash College Of Commerce , Hyderabad during a Marketing Internship Under

Prof.Sameer Mathur, IIM Lucknow