digital workplace / changegroup
TRANSCRIPT
ChangeGroup Flæsketorvet 68 DK-1711 København V
Telefon: +45 3332 7778 [email protected] www.changegroup.dk
DIGITAL WORKPLACE & MOBILITY
The (Digital) Workplace of
the Future
The Maersk Group is a conglomerate of worldwide businesses established in 1904 headquartered in Copenhagen, Denmark.
Core focus is on:Shipping, Oil and Gas
89,000 employees935 offices
130 countries
2014 revenue:USD 47.6 billion
Change and Transition towards a
Digital Workplace
Constant Care
What is a Digital Workplace
Is this really a
new thing?
Manage Stakeholders
Before anything else, preparation is the key to success
Alexander Graham Bell
Presentation for ChangeGroup 150416
Mobility Trends & Strategy
Jacob Gliemann Larsen
Mobility Consultant
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Presentation for ChangeGroup 150416
Definition of Mobility
Devices
Apps
Anywhere
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1. Market Trends
2. Business Trends
3. Business Case
Mobility Trends
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Market Trends
15% 13% 12% 9%
5% 8% 11% 16%
79% 79% 77% 74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013 2014 2017
Forecast of Device Shipment by Segment by Gartner
PC (Desk-‐Based and Notebook) Tablet Mobile Phone
Presentation for ChangeGroup 150416
Device Segmentation
Android 76%
iOS 20%
Windows 3%
Other 1%
Market Share 14Q4
Android iOS Windows Other
Source: MacRumors, February 24, 2015
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Device Segmentation - DK
Android 20%
iOS 70%
Windows 5%
Other 5%
Market Share 14Q4
Android iOS Windows Other
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Business Trends Nexus advantages
Make your experience based on relevant
informaUon
Integrated services to enrich your experience
Nexus
Share the experience, Allow collaboraUon and enable spontaneity
Personalized: smart choice for me, EffecUveness
Presentation for ChangeGroup 150416
Business Trends Top most important mobility projects in the enterprises: 1. Which devices should we support?
2. How do we secure our business data?
3. How can we mobilize existing services?
4. How can we go “Mobile First”?
Presentation for ChangeGroup 150416
Business Case Mobility is in general not different from any other BC’s. Drivers: 1. Save by making the best employees more efficient
2. Increase capacity by making employees more efficient
3. Open new market opportunities
BUT as it is with emerging technologies and gadgets, there is one other major driver:
Why have they got one when I don’t?
Presentation for ChangeGroup 150416
Business Case - Example
• Company owned iPhone and iPad (cost est. < 10,000DKK/person) – iPhone and/or iPad – Services, Apps, and Accessories
• Expected employee productivity gain – 15 min extra work-related activities every day
• Company value of productivity gain – ~4320 DKK/month
ROI within 2-3 months!
Presentation for ChangeGroup 150416
Business Case – The rest
Mobility is very personal = what’s in it for me
• If you don’t give me access to facebook, then I bring my own! • If you don’t give me nice tools, I will work somewhere else! • Give me good tools, and I will use them – or I will BYOA! • I will use what I need to do my job efficiently – that is what you want
right? Recommendation:
Since devices change fast a ROI must be within 6 months
Presentation for ChangeGroup 150416
Mobile Strategy
Your name here
1. What is a mobile strategy?
2. When to get one
3. Do’s and don’t’s
4. A strategy case
Presentation for ChangeGroup 150416
What is a Mobile Strategy? Again - Mobility is in general not different from any strategy: 1. Deliver your products on your customers premises
2. Create a good working environment for your employees
3. Combine 1 + 2 in the most (cost) efficient way
It takes courage to make a mobile strategy, and you are never 100% sure it will work. Therefore don’t make 5 year plans! Example: Endomondo has a 3-6 months roadmap
Presentation for ChangeGroup 150416
When to make a strategy Guess what the answer is: ?
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Do’s • Start now and embrace the
technology – it will not go away!
• Make it agile and don’t waste time being too sure!
• Look at what your customers do and what your employees do!
• Start with the simple stuff and learn as you go along
• Think Mobile First!
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Don’t’s
• Forbid the use of the technology before you know what to do
• Focus on security as priority no. 1
• Continue to use the old platforms just a little bit more
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A strategy case - ICA ICA has build an advanced mobile strategy. Most companies only touch a subset of this.
So a mobile strategy is just like any other IT strategy!
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Jacob Gliemann Larsen
Mobility Consultant
Thank You
Presentation for ChangeGroup 150416
ChangeGroup Flæsketorvet 68 DK-1711 København V
Telefon: +45 3332 7778 [email protected] www.changegroup.dk
KONTAKTOPLYSNINGER
ChangeGroup Flæsketorvet 68 DK-1711 København V Telefon: +45 3332 7778
www.changegroup.dk
Mobil:
Marketingskonsulent
+45 3116 7308 [email protected]
Ralf J. Hollander