February 2017MONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

#NotAChoice

http://www.newswire.ca/news-releases/eating-disorder-groups-across-canada-to-mark-eating-disorders-awareness-week-2017-with-notachoice-campaign-612179053.html

● Eating disorder week has introduced this campaign to bring awareness and show that eating disorders are not a choice.

● The National Eating Disorder Information Centre and other groups hosted events across Canada to educate and promote understanding of the cause.

● With the use of #notachoice and #PEDAW they are striving to spread the word and make people join the movement and break down the stigma.

Stats of the month

Source: http://www.adweek.com/digital/8-digital-marketing-stats-from-this-week-that-caught-our-eye/ http://www.adweek.com/digital/from-snapchat-scrutiny-to-the-power-of-earned-media-here-are-7-digital-marketing-stats-from-this-week/

40 % of online searches during the 4-weeks leading up to Valentine’s Day come from men.*

* In the study, these searchers were between 25 and 44 years old.

48 % of respondents said Snapchat is “just a fad,”, while 62 % stated they’d be open to moving to another app that’s “something better.”

App of the Month : Lego Life

Source:https://www.lego.com/en-us/life

WHAT

● Lego has created a photo-sharing app for kids. ● Lego posts its own content like challenges and

Lego projects for kids to get inspired.● It is safe for kids, using parent’s consent and

creative usernames that omits real names. ● Lego also uses trained moderators to make sure

content is appropriate to all ages.

WHAT WE THINK

● They have created a great platform for kids to express their creativity in a controlled environment.

● Very reassuring that they took the right measures to make this a safe environment that parents can approve.

App of the Month : Summary Scanner

Source: https://pixabay.com/

WHAT

● This app converts any document into digital format that can be edited, summarized, translated, shared and created into pdf form.

● It can even have the text read back to you.

WHAT WE THINK

● It can save people a lot of time because it automatically summarizes a document from a picture.

● It maximizes productivity since it filters out irrelevant information to read only the related and crucial points.

● However it is not as easy as it looks because some pictures of documents are not readable.

BAM’s fav

Santa Clarita Diet

Source: http://www.adweek.com/creativity/netflixs-ads-for-santa-clarita-diet-are-good-gross-fun-but-one-went-a-little-too-far/

WHAT

● Netflix has released many ads, from billboards to videos on social media about the release of the new show in many countries.

● It displays gross but funny ads that make a parody of fast-food restaurants such a sliced fingers used as fries, the popular juice trend, a healthy breakfast smoothie with body parts added and more.

WHAT WE THINK

● Not many shows have had campaigns for their release but this one has a perfect combination of comedy and gore to get people interested.

● It is very entertaining but to some it might be offensive, fear-invoking and disgusting. For instance, in Germany they were asked to take down the ad of a dismembered finger used as a currywurst dish.

Play Video Here

Eye-Opening Campaign to Name More American Landmarks After Women

Source: http://www.adweek.com/creativity/bbdo-launches-an-eye-opening-campaign-to-name-more-american-landmarks-after-women/

WHAT

● ‘Put her on the map’ is an initiative that aims to create more gender equality by naming more public properties after famous females.

● Companies like Niantic, Inc will help organize a walk to highlight those properties through the use of their apps to guide people to unique, real-life locations.

● They demonstrate the problem in a simple and imperative way by using young girls that struggle to think of role models they would like to aspire to.

WHAT WE THINK

● Creative way to take a stand in this brand activism economy.

● Great use of apps to connect the real world with an online movement.

Game / Contest

Source: https://mondelez.promo.eprize.com/oreodunksweeps/?affiliate_id_sw

HOW TO ENTER

● Take a photo or video of yourself dunking an OREO cookie in milk and post it to Twitter, Instagram or Facebook with #OREODunkContest.

PRIZING

● Three lucky winners could win VIP Grand Prize trips to a Celebrity Dunking Event in NYC or Los Angeles, plus $1,000 CAD spending cash.

WHAT WE THINK

● Oreo has made a compelling campaign by using influential celebrities like Christina Aguilera, Shaquille O’Neal and Neymar da Silva Santos Jr. in thrilling ways to dunk their oreos.

● This entices Oreo’s customers to use creativity in order to win a great prize.

● Creative way to encourage product purchase without forcing the hand.

Oreo Dunk Challenge

Source: http://eattogether.presidentschoice.ca/

HOW TO ENTER

● Upload a picture of a prepared dish with family and/or friends on Instagram, Facebook or Twitter using #EatTogether and #PC150Contest.

PRIZING

● You could win a 3-night VIP trip to Ottawa with 7 of your friends for Canada Day Weekend to celebrate Canada’s 150th with President’s Choice along with other goodies.

WHAT WE THINK

● This can bring the kind of attention and consumer engagement to that retailer beyond the traditional loyalty program.

● Unsure of the impact this will have on acquiring new shoppers as consumers will unlikely change their routine due to a contest.

President’s Choice #EatTogether

Website / Social

Spotify

Source: http://www.adweek.com/creativity/spotify-builds-more-funny-ads-around-user-data-this-time-saluting-goofy-playlist-names/

WHAT

● Spotify is calling out the funniest names of playlists posted by their users.

● They released 3 video ads where musical artists wonder about their involvement in the oddly named playlists.

WHAT WE THINK

● They have placed their customers at the center of their campaign which shows how dedicated they are to them, making it relevant to them.

● This platform has allowed its customers to feel like they are making the platform their own which can bring Spotify more loyalty.

The Perfect Black Dress Created by an App

Source: http://www.ivyrevel.com/ca/codedcouture/codedCouture.html

WHAT

● Google has launched Coded Couture, a program that builds a custom dress specific to you.

● It keeps your habits and lifestyle in mind to create what you need and want.

● The new app monitors what someone is doing every day for a week, to recommend and design a dress style for them.

WHAT WE THINK

● Even though this is still in a trial run, this app is promising in the age of customization.

● Influencers such as fashion bloggers are involved and their reach might increase adoption of the app.

Inspirational Moments

WHAT

● This campaign is about encouraging people to use the fairness and values from sports in real life.

● Nike encourages us to look beyond people’s; skin color, disability, race and religion and will donate $5 million this year to organisations supporting equality.

● Avatars and filters are made available for people to use on various social platforms.

● The social conversation is going strong, with almost 800 comments on Twitter and 19,000 retweets.

WHAT WE THINK

● Again, a creative way to take a stand in this brand activism economy.

● Great use of influencers in the sport’s industries promoting their beliefs.

Powerful Campaign Dedicated to Equality

Source : http://www.dazeddigital.com/fashion/article/34690/1/nike-takes-a-stand-for-equality-with-new-campaign

Watch Video Here

WHAT

● New Balance has launched a digital campaign featuring a time capsule that grasps goals and messages of athletes about what they want to be in the future.

● They are encouraging people to redefine their goals and purpose with an engagement to fitness and health by writing their own letter, which the brand will send back in a year with a unique capsule experience.

● #MyFutureSelf hashtag was used more than 6,000 times in just the first week and a half, thanks to athletes encouraging the social sharing.

WHAT WE THINK

● This campaign has great potential as it focuses on how the brand can help users improve their future selves.

● Nice way to drive engagement and word-of-mouth through valuable service.

Letters to My Future Self

Source : http://www.newbalance.ca/en_ca/men/featured/%23myfutureself/?ICID=LTMFS2_HCslot_907

THANK YOU!