MSU Athletic Department

Digital Marketing Strategy Prepared by: Nicole Emmett

Targ

et

Audie

nce

Current MSU Students

MSU AlumniMSU Sports Fans

Key

Perf

orm

ance

In

dic

ato

rs

Pay Per Click

Conversion RateTicket Sales

Social Media Interactions

Big

Idea

Spartans are

Superior!

Tools

for

Succ

ess

Facebook

Twitter

More

Soci

al

Media

Must

Be M

obile

Fr

iendly

Mobile friendly website

MSU Sports App

Mark

eti

ng

Budget

$50,000

To s

um

it a

ll up…

Reso

urc

es

https://michiganstate.donornetpac.com/MSU

/Login.aspxhttp://olin.msu.edu/healthed/

http://www.mlive.com/spartans/index.ssf/20

10/04/from_obnoxious_to_superstitiou.html

http://www.annarbor.com/news/top-4-pieces

-of-advice-to-msu-fans-coming-to-ann-arbor-

from-a-resident-spartan/

http://www.webster-dictionary.org/definition/

Click

http://lepenndesigns.com/blog/?p=871

http://nibletz.com/2012/12/31/teens-usage-s

ocial-media/http://kccollegegameday.com/2009/04/06/m

ascot-monday-sparty/

http://greatleadersserve.org/big-idea-great-l

eaders-serve/http://www.waxingunlyrical.com/2013/03/26

/4-free-tools-to-measure-your-instagram-suc

cess/http://www.applegazette.com/apps/pinterest

-releases-ipad-app-new-iphone-app-update/

http://bgspots.com/bgspots-com-is-now-mob

ile-and-tablet-friendly/http://digitalmarketingcalculator.com/

http://levelupdigital.net/top-digital-marketin

g-agencies/