i-can | digital marketing & marketing strategy

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Page 1: I-CAN | Digital Marketing & Marketing Strategy

/HanySewilam

Page 2: I-CAN | Digital Marketing & Marketing Strategy

Concept of Idea

+1 #Definition

انفكرة فـ all you want to know about #Idea.

That’s a great idea

الحل# | الفكرة# |المشكلة #

01

Board of Advisors Attach what after?

Page 3: I-CAN | Digital Marketing & Marketing Strategy

Concept of Idea

+2 #Analysis

انفكرة فـ all you want to know about #Idea.

Vision statement.

Mission statement.

Core Competencies.

Values.

Theory of Change.

Business Model.

You have an idea to make the world a better place. Let's make it happen.

02

Idea Toolkit

Customer Discovery.

Lean Startup.

Validate.

Assumption.

Assumption Testing.

Converting Idea.

Page 4: I-CAN | Digital Marketing & Marketing Strategy

Step 1 Document It

Step 2 Research It

Step 3 Prototype

Minimum

Viable Product

Concept Mockup

03 Concept of Ideas-Action

+3 #Discussion

انفكرة فـ all you want to know about #Business.

Turning Your Invention Ideas Into a project

Page 5: I-CAN | Digital Marketing & Marketing Strategy

Concept of Idea

+4 #Advices

انفكرة فـ all you want to know about #Idea.

The 1-Page Business Model Canvas.

The Document Business Plan.

Prototype (PPT, Landing Page OR functioning product with the

core features offered) hotgloo.com, Balsamiq, Protoshare or

Divshot .

MVP (A must-have, not a nice-to-have).

You have an idea to make the world a better place. Let's make it happen.

04

Page 6: I-CAN | Digital Marketing & Marketing Strategy

Concept of MVP

+4 #Advices

انفكرة فـ all you want to know about #Idea.

Craft your landing page Set up a Google AdWord campaign and drive traffic to your new landing page. Even here

you can let the AdWord engine rotate different messages and test what works best on your prospects/

Set up Google Analytics. The most important thing to measure is conversions – percent of visitors that sign up (or perform another desired action)

Set up a chat to make it easy for the visitors to raise questions Set up a service like Qualaroo to survey your visitors

Minimum Viable Product (MVP) By Eric Ries.

05

Page 7: I-CAN | Digital Marketing & Marketing Strategy

Toolkit

https://quickmvp.com/

http://leancanvas.com/

http://personapp.spookstudio.com/

http://www.unassumer.com/

http://www.kissinsights.com/

http://survey.io/

http://usertesting.com/

http://silverbackapp.com/

http://www.kissmetrics.com/

http://www.balsamiq.com/products/mockups

http://www.chargify.com/

http://verifyapp.com/

Page 8: I-CAN | Digital Marketing & Marketing Strategy

Concept of Canvas

+6 #Tools

انفكرة فـ all you want to know about #Idea.

06

Page 9: I-CAN | Digital Marketing & Marketing Strategy

07

انخطة فـ all you want to know about #B. Model.

Concept of B.Model

+7 #Execution

(.Key Partners)مجمىعة انشراكات انرئيسية 1.

(.Key Activities)مجمىعة األوشطة انرئيسية 2.

(.Key Resources)مجمىعة انمىارد انرئيسية 3.

(.Value Proposition)مجمىعة انعرض انمقذو 4.

(.Customer Relationships)مجمىعة عالقات انعمالء 5.

(.Channels)مجمىعة قىىات انتىزيع 6.

(.Customer Segments)مجمىعة شرائح انعمالء 7.

(.Cost Structure)مجمىعة هيكهة انتكانيف 8.

(.Revenue Streams)مجمىعة مصادر اإليرادات 9.

.انشركاء وانتحانفات1.

.االوشطة وانمهاو2.

.األصىل وانمىارد واإلحتياجات3.

.انمىتجات وانخذمات انمقذمة4.

.كيفية خذمة انعمالء5.

.تىصيم انعرض انمىاسب نهعمالء6.

.انشريحة انمستهذفة مه انعمالء7.

.تكانيف انمشروع األساسية8.

.(Freemium, SaaS)ومارج وقىىات اإليرادات 9.

Page 10: I-CAN | Digital Marketing & Marketing Strategy

08

انمىديم فـ all you want to know about #Model.

Concept of How-Wiki

+5 #i-Can

Page 11: I-CAN | Digital Marketing & Marketing Strategy

09

انمىديم فـ all you want to know about #Model.

Concept of How-Wiki

+5 #i-Can

Page 12: I-CAN | Digital Marketing & Marketing Strategy

05

انمىديم فـ all you want to know about #Model.

Concept of How-Wiki

+5 #i-Can

Page 13: I-CAN | Digital Marketing & Marketing Strategy

Idea. Prototype. MVP. Business Model. Business Plan. Canvas Model. Entrepreneurship.

ASK ME?

Director of Sales & Marketing | Pulse

Mobile: +2-01005646569

Email: [email protected]

Social: facebook.com/HanySewilam

Hany Sewilam AbdelHamid

10

انمكان فـ all you want to know about #Workshop.

Thank you all for +1!!!

+1 #Q&A

Page 14: I-CAN | Digital Marketing & Marketing Strategy

شكرًا ليكم

/HanySewilam

Hany Sewilam AbdelHamid