Download - Digital marketing strategy
MSU Athletic Department
Digital Marketing Strategy Prepared by: Nicole Emmett
Targ
et
Audie
nce
Current MSU Students
MSU AlumniMSU Sports Fans
Key
Perf
orm
ance
In
dic
ato
rs
Pay Per Click
Conversion RateTicket Sales
Social Media Interactions
Big
Idea
Spartans are
Superior!
Tools
for
Succ
ess
More
Soci
al
Media
Must
Be M
obile
Fr
iendly
Mobile friendly website
MSU Sports App
Mark
eti
ng
Budget
$50,000
To s
um
it a
ll up…
Reso
urc
es
https://michiganstate.donornetpac.com/MSU
/Login.aspxhttp://olin.msu.edu/healthed/
http://www.mlive.com/spartans/index.ssf/20
10/04/from_obnoxious_to_superstitiou.html
http://www.annarbor.com/news/top-4-pieces
-of-advice-to-msu-fans-coming-to-ann-arbor-
from-a-resident-spartan/
http://www.webster-dictionary.org/definition/
Click
http://lepenndesigns.com/blog/?p=871
http://nibletz.com/2012/12/31/teens-usage-s
ocial-media/http://kccollegegameday.com/2009/04/06/m
ascot-monday-sparty/
http://greatleadersserve.org/big-idea-great-l
eaders-serve/http://www.waxingunlyrical.com/2013/03/26
/4-free-tools-to-measure-your-instagram-suc
cess/http://www.applegazette.com/apps/pinterest
-releases-ipad-app-new-iphone-app-update/
http://bgspots.com/bgspots-com-is-now-mob
ile-and-tablet-friendly/http://digitalmarketingcalculator.com/
http://levelupdigital.net/top-digital-marketin
g-agencies/