ingenex digital marketing strategy

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Digital Marketing Strategy Dan Letwin

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Digital Marketing Strategy for Ingenex Digital Marketing

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Page 1: Ingenex Digital Marketing Strategy

Digital Marketing Strategy

Dan Letwin

Page 2: Ingenex Digital Marketing Strategy

A digital marketing agency that provides internet

marketing services to drive traffic to businesses

Page 3: Ingenex Digital Marketing Strategy

The internet marketing firm’s

highly effective

combination of…

Internet Marketing Services Social Media Marketing

Search Engine OptimizationSearch Engine Marketing

Search Engine Copywriting Google Analytics

Social Media Marketing Digital Public Relations

What every business needs to get

ahead and stay ahead

Page 4: Ingenex Digital Marketing Strategy

12-month digital marketing campaign to target business owners who are either just starting out, saving their business from pitfall, or individuals who look for the extra push for revenue

Create brand awareness and establish

long-term relationships with current and potential clients

Page 5: Ingenex Digital Marketing Strategy

Create multiple Google advertisements to reach out to all business owners of both the United States and Canada

Digital MarketingInternet MarketingInternet Marketing ServicesWeb Site DesignSocial Media MarketingSearch Engine OptimizationMobile Applications

Page 6: Ingenex Digital Marketing Strategy

Twitter and Facebook is used to inform followers on the latest in digital news and blog posts on the Ingenex Digital Marketing web site

Blog posts update readers with internet marketing advice and insights is the use of the blog

Page 7: Ingenex Digital Marketing Strategy

Create educational videos that instruct how Ingenex's digital marketing services work and

how they can benefit in bringing sales to businesses

In additional to these videos would include

testimonies of success stories of both local and larger businesses have

benefited from the use of these internet marketing tools.

Page 8: Ingenex Digital Marketing Strategy

In spreading brand awareness, the use of a

referral system can have its benefits. Business owners who use Ingenex's services would receive a discount of their own if another individual signs for up services and mentioning their referral.

Page 9: Ingenex Digital Marketing Strategy

Measuring Brand Awareness

Google Adwords provides the Google Display Network to track the

effectiveness of your advertisements with performance, demographic, reach and frequency, and conversion reports.

Measuring Client Relationships

This can easily be kept track of as each client would have it's own profile that includes detailed information such as date joined, number of referrals, etc. These can be

compared and measured against the previous years recordings of clients.

Page 10: Ingenex Digital Marketing Strategy

“Ingenex Digital Marketing is no doubt a leading marketing internet firm that can produce results in its digital marketing services. But not every business owner knows of these tools that they can take advantage of and with this digital marketing strategy of Google Adwords and the social media, we can start to see the progression of traffic to the Ingenex Digital Marketing web site, social media platforms, and an increase in clients. When clients realize what they have been missing, they will be the ones to spread the word on what digital marketing has done for them.”