Digital Marketing Strategy

By: Icelyn Williams

Background

Battle Creek, Michigan

“The philosophy of the Kellogg Company has been simple: a belief

that a better breakfast leads to a better day —

and that each day represents a fresh start

to realize life’s possibilities.”

Target Market

Children

Families trying to eat healthy

Women trying to improve figure

?

Expanding Target Market

Kellogg’s has trouble targeting the male population.

Objective: Create a campaign that will attract male customers to the Kellogg’s Brand and keep them loyal.

Goal

Campaign

“NFL, Kellogg Your City”

Campaign Strategy

Start with Social Media and press Releases to gain awareness.

5 teams from the AFC and 5 from the NFC

“What is unique about your favorite NFL’s city?” What is your favorite Kellogg’s brand breakfast food?

All paid trip to Super Bowl and free Kellogg’s brand for a year

Tools & Tactics

Budget

expensive $$$.

$8 million alone for Super Bowl Commercial’s

Approximately $1 million to produce commercial’s.

Staff, Location expenses, social media, and city research will all be added into the estimated grand total.

Estimated $12 million budget for the entire “NFL, Kellogg Your City” campaign.

Budget:$12 million

SummaryGain the Male target market

Start a campaign “NFL, Kellogg Your City”

Increase customer loyalty

Increase Revenue