Digital innovations has changed how we do business today

103,775,002

33,000,000

106,000,000

Total Population

Total Internet Users

Total Mobile Subscribers

32% internet penetration

102% mobile penetration

Online Activities

• Social Networking• Watch Video• Search• Instant Messaging• Chatting• Emailing• Games• Download/Upload music• Video Conference• Shop online• Sharing/posting profile

“Traditional marketing to inform; digital marketing to drive action”

Head, Digital Enterprise at MediaCorp Pte Ltd

Interactive Learning

• Online assessments/test• Downloadable content• Leaderboard of top students• Awards/Recognitions• Online grading• Video conference

Online Tools

• Slideshare• Soundcloud• Youtube• Gdrive - doc type, pdf(mobile,tablet,desktop)• Photo Album (Facebook)• Podcast - iTunes

Website

• Remove dead links• Add more detail/info• Clients page (company logos)• Full course/brochure/outline• Arrange overall navigation

Online Paid Ads

Social Media Strategy

• Engaging with fans• Announcements• Social media presence• Social search• Building community

Facebook Group

• Announcement• Files repository• Open forum• Interaction with students - faculty

Others

• Email Marketing• SMS Blasting• Online Brochures• Blogging• Guest Posting

Benefits of Blogging

• Increase search visibility• Gain influence• Establish your credibility• Build trust online• Collect emails (subscriptions)

101

Back to basics

Right Target Audience

• Content strategy• Information Architecture• B2B vs B2C

Conversion Funnel

Branding

• Message to the audience

• Impression of the audience

Benefits from Digital Marketing

“When the rate of change inside the company is exceeded by the rate of change outside the company, then the end is near”

Jack Welch, GE CEO

www.techglimpse.blogspot.comtechglimpseph@gmail.com