Download - Digital Marketing Strategy
Digital innovations has changed how we do business today
103,775,002
33,000,000
106,000,000
Total Population
Total Internet Users
Total Mobile Subscribers
32% internet penetration
102% mobile penetration
Online Activities
• Social Networking• Watch Video• Search• Instant Messaging• Chatting• Emailing• Games• Download/Upload music• Video Conference• Shop online• Sharing/posting profile
“Traditional marketing to inform; digital marketing to drive action”
Head, Digital Enterprise at MediaCorp Pte Ltd
Interactive Learning
• Online assessments/test• Downloadable content• Leaderboard of top students• Awards/Recognitions• Online grading• Video conference
Online Tools
• Slideshare• Soundcloud• Youtube• Gdrive - doc type, pdf(mobile,tablet,desktop)• Photo Album (Facebook)• Podcast - iTunes
Website
• Remove dead links• Add more detail/info• Clients page (company logos)• Full course/brochure/outline• Arrange overall navigation
Online Paid Ads
Social Media Strategy
• Engaging with fans• Announcements• Social media presence• Social search• Building community
Facebook Group
• Announcement• Files repository• Open forum• Interaction with students - faculty
Others
• Email Marketing• SMS Blasting• Online Brochures• Blogging• Guest Posting
Benefits of Blogging
• Increase search visibility• Gain influence• Establish your credibility• Build trust online• Collect emails (subscriptions)
101
Back to basics
Right Target Audience
• Content strategy• Information Architecture• B2B vs B2C
Conversion Funnel
Branding
• Message to the audience
• Impression of the audience
Benefits from Digital Marketing
“When the rate of change inside the company is exceeded by the rate of change outside the company, then the end is near”
Jack Welch, GE CEO
