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Digital Disruptionin Media Business

Wahyu Dhyatmika (Tempo)

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Overview

The current landscape

Factors behind the crisis

What net!

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The current landscape

"roli#eration o# content

Dwindling subscription

Declining ads revenue

$hrinking newsroom

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Digital Disruption Spending 3

hours a day on

the internet Most visited

sites are social

media Almost half of

netizens are

young people

(below 30years old) They created

content blogs!

videos!

comments!

photos etc

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%mpact on media circulation

&umbers o# sdecline ove

'eneration gworst since

generationsubscribe tmedia

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%mpact on advertising

lassi*ed ads

*rst victim odisruption+ rsites such a

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ompeting with social media

Ads revenue poured in

media that can provideaccuracy and accounta

targeting companies" d

demography#

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$hrinking newsroom

T

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Factors Behind the risis

hange in news

consumption pattern

hange in mediabusiness model

hange in news

distribution model

hange in the -ournalismecosystem

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hange in news distribution

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hange in business model

%n the past+ /0 pe

newspapers reve#rom advertiseme

Facebook and 'oget the most revetargeted ads,

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1veryone is a -ournalist

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What &et!

%n 2034+ #

time+ circrevenue tadvertisin

&ew 5ork a mileston

million digsubscribe

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There is hope #or newspapers

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Digital Opportunity

Financial Times had 436 thousands digital subscriptions (7

total paid subscriptions with a 83 percent annual growth

Teas Tribune annual revenue comes #rom events (28 percpercent #rom digital sponsorship,

9el $pringer recruited 360 thousands digital subscribers #

premium apps only 7 months a#ter launched,

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Theres lots o# homeworks

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Digital First $trategy

%nvest in newsrooms and :uality -ournalism, 9s people bec

plat#orm agnostic+ the main di;erence will be content,

Merge all outlets into digital plat#orm+ emphasi

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=ets start the discussion>