digital disruption
Post on 17-Oct-2014
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Master Communication , Sciences Po Paris Digital innovation and change management .TRANSCRIPT
Digital Disruption
by James McQuivey
M2- School of Communication - Agathe JOUBERT
What is Digital Disruption?
Definition by the author
http://www.youtube.com/watch?v=5qGKoOkr-VU
What is Digital Disruption?
Definition by the author
Rethink the entire business not just one’s technology portfolio
Require to behave like a digital disruptor
The power of Digital Disruption
Ex: Thomas Suarez 13 years old boy and his apps Earth Fortune
Digital Innovators + Digital Infrastructure = Digital Disruption
What is Digital Disruption?
How to adopt and be in the Digital Disruption
Adopt a Digital Disruption mindset
Behave like a Digital Disruptor
Disrupt yourself
Think differently
Digital disruption is a mindset that ultimate leads to a way of behavior
Need to change the approach of companies Ex: From “make products” to “give to
people”
Main idea: give to people something they really want?
What is inside this new mindset?
A tendency to use and create free digital tools:
Totally free
Nearly Free
Essentially free
Aggressive exploitation of digital platforms (Apple, Amazon, Google)
Ex: Lose it!
A perpetual relationship with clients
Treat failure as feedbacks to improve
What is inside this new mindset?
The customer is ultimately in charge of your strategy
Disagree with the Maslow’s hierarchy
Comfort Variety
Connection Uniqueness
The 4 fundamental humans needs:
How to behave as a Digital Disruptor ?
Need to apply the theory of innovating adjacent possible
1. Seek the adjacent possible
2. Depend on convergent adjacencies
3. Persist in the paths of innovation
The preference to innovate through rapid, focused pursuit of adjacent consumer benefits
Give to your customer total product experiences
Apply his CBSP checklist:
Consumer: What your target really needs ?
Benefits : What is the next thing that customer needs ?
Strategy : Identity measureable success
Product : Think about our innovation in our product
Methodology to Digital Disruption
Analyze 3 things in your company: Energy, Skills and Policies
Disrupt your process to digitally disrupt your product experience (ex: Headband Zeo)
3 Questions: HOW, WHO, WHAT
How can we disrupt ourselves?① Establish Digital Disruption as C-level priority
② Identify the barriers between departments in the company
③ Design small innovation teams to identify disruptive opportunities
④ Make all indirect competition explicit and learn from it
Methodology to Digital Disruption
Who do we need to track? 1st Consumer
① Identify the fundamental customer needs you meet or should meet
② Put yourself in your customer’ shoes and ask what benefit they want next
③ Construct a list of adjacencies possibilities for your customer then identify that are possibilities for your companies.
let the customer’s needs and benefits be your guidance (use the CBSP model)
3 Questions: HOW, WHO, WHAT
Methodology to Digital Disruption
What our new product experience looks like? Create a Total Product Experience
① Build a digital bridge into your product experience
② Use totally, nearly or essentially free digital tools
③ Partner promiscuously
④ Measure differently: the ROD
⑤ Accept and expect failure
3 Questions: HOW, WHO, WHAT
The next Disruption?
The power of one
Living a Data minded life
Share and Share a like
The disposable company: need to rethink the firm, need to be create on a particular task defined by its collaborates and it will be always on an open market, open to new investment at any time.
Regulation becomes obsolete
NO
Thank you
Now, do you think you are Digital Disruptors ?