DiageowinCannesLionsforcreativity

Diageoanditsagencypartnerspickedupfourawards,includingtwogolds,attheprestigious63rdCannes

LionsFestival,theworld'sbiggestannualfestivalforthecreativecommunicationsindustry

London, 27 June 2016: Diageo, a global leader in beverage alcohol, along with its partner agencies iscelebratingfourhighprofilewinsforcreativity,includingtwogolds,onesilversand1bronzes,atthe2016CannesLionsInternationalFestivalofCreativitylastweek.TheGuinnessNeverAlonecampaigntriumphedatthisfestival,winningthreeprizes,aGoldinthenewGlassLionscategory;thisLionforChangecelebratesculture-shiftingcreativity.Entriesinthiscategoryneedtodemonstrateideasintendedtochangetheworld;thatisworkwhichsetsouttopositivelyimpactingrainedgenderinequality,imbalanceorinjustice.TheNeverAlonefilmalsowonaGoldFilmLionsinthealcoholicdrinkscategory,andabronzeintheEntertainmentLionsforvisualstorytelling.ThePimms‘GrabASeat,It'sPimm’sO'clock’campaignwithCaratalsowonasilverMediaLionsfortheuseofnewtechnology.SylSaller,ChiefMarketingOfficercommented:“”Webelieveourbrandshavetomakeapositivecontributiontotheworld,andtheNeverAlongcampaignisaterrificexampleofthis.ThenewGlassLioncategoryisespeciallyimportanttousasthereisnodoubtour brands can shift culture – whether it’s Smirnoff championing inclusivity, Johnnie Walker inspiringprogress or Guinness shining a light on peoplewho “Made ofMore”. We are so proud of our agencypartnerswhoshareourvisionanddoground-breakingworkthatmakesadifference.Thewinningcampaignsarehighlightedbelow:GuinnessNeverAlone,AMVBBDOLondonFilmLions(AlcoholicDrinks)-Prize:GoldEntertainmentLions(Talent:VisualStorytelling)-Prize:BronzePrize:GlassLions

TheNeveraloneTVadanddocumentarytoldthestoryofhowWelshrugbyplayerGarethThomas’teammatessupportedhimunquestioninglywhenhemadethebravedecisiontocomeout.A5-minutedocumentaryonYouTubetoldhiswiderlifestory,narratedinGareth’sownwords.ThespotwasplayedaroundRWCgames,andlaunchedalongsidetheYouTubedocumentaryoneweekbeforethetournamentstarted.

GrabASeat,It'sPimm’sO'clock,CARATLondonMediaLions(UseofNewTechnology)-Prize:Silver

Imaginewalkingoutofabusystationlookingfortheidealplacetogoforadrink.TohelpguideconsumersandprimethemfordrinkingPimm’s,anewdatastreamwascreatedfromsensorsinstalledinbarsandpubswhichunderstood-inrealtime-howmanyseatswereavailableinanearbypubgardenorinside.Thissensorfeddataintoadigitaloutdoorcampaignwhichserveddynamic,localisedcreativethathelpedthirstyconsumersfindaseatinthesun,orinsideifitwascloudytoenjoyaPimm’sandLemonade.