developing a ‘professional online profile’ #iwd2017

Developing a Professional Online Profile

International Women’s Day #IWD2017 #BeBoldForChangeThe University of Sheffield and Sheffield Hallam University

Kirsty Bowen (TUoS)

Sue Beckingham (SHU)

This workshop is aimed at women in either academic or professional roles who would like to learn how to effectively use social media platforms, like Twitter and LinkedIn etc.

You will find out how to create a profile online and how to use social media to build your contacts, help your reputation and increase engagement with your work.

The workshop will be led by Kirsty Bowen, Media Relations Officer (TUoS) and Sue Beckingham, Senior Lecturer in Information Systems (SHU) who was named as one of the Top 50 UK Higher Education Social Media Influencers in 2015.

International Women’s Day #IWD2017 #BeBoldForChange

Kirsty Bowen


My experience:

Communications Officer, Energy 2050Media Relations Officer

Previous digital communications roles at the University of Sheffield, Sheffield Students’ Union and Sheffield Theatres

What should I use social media for?

The power of social media


https://twitter.com/sheffielduni/status/830069915986034688

Personal vs Professional


Personal Professional

Top tips for digital communications

1. Pick a good screen name



2. Pick a good avatar



3. Perfect your profile



4. Perfect your posts



Add value

Information, analysis, assistance, entertainment


The pitfalls


Understand the purpose

Curate carefully

Post with caution

Remember this is forever

Sue Beckingham


1

2

3

4

5

6

Examples of where I have developed a professional online presence


1

Professional profile: experience, skills, recommendations, projects, publications www.linkedin.com/in/suebeckingham


2

@suebecks

Follow professionals, organisations and companies

Access to multimedia resources: video, audio, web pages, PDFs

Valued connections filter useful information

Engage in the weekly learning and teaching chat #LTHEchatWednesday 8pm

Group DM chats for collaborative work

Space to share my work: blog posts, publications and presentations


33

My blog: sharing information on the use of social media for learninghttps://socialmediaforlearning.com/


43 https://www.slideshare.net/suebeckingham

Share:presentationsdocumentsInfographicsvideos

Embed in:LinkedIn profileblogwebsite


5

Curating articles on MOOCs http://www.scoop.it/t/taking-a-look-at-moocs


6

Curated collection of themed pin boardshttps://uk.pinterest.com/suebecks/

Professional online image tips


1

2

3

4

5

6

Clear profile

Serendipity

Reciprocity

Links

Interconnectedness

Good photo

Activity

The

5 Cs

Connecting

Communicating

CuratingCollaborating

Creating


Activity 1. Connecting:

As a digital professional how can I develop a professional online network?2. Communicating:

As a digital professional how can I disseminate my scholarly outputs?3. Curating:

As a digital professional how can I build and share collections of resources and innovative practice?

4. Collaborating: As a digital professional how can I develop collaborative working partnerships with my peers (and students)?

5. Creating: As a digital professional how can I showcase innovative practice and openly share this with other professionals?


1. Connecting

• Consider who you are already connected to.

• Who are your second degree connections?

• What new connections could help you explore new research, different approaches to teaching, expand your personal learning network?

• What online spaces may facilitate connecting with others?


2. Communicating

• Consider how you currently communicate online.

• What information would you like to communicate?

• Would you like feedback on your communications?

• Where could you raise questions online?

• What online spaces may facilitate communicating?


3. Curating

• Consider how you currently curate scholarly information.

• How could you make this information more easily finable?

• What value would open curation bring to others?

• What online spaces may facilitate curation?


4. Collaborating

• Consider how you currently collaborate with others.

• In what ways could asynchronous collaboration be of value?

• How could digital collaboration save you time?

• What online spaces may facilitate collaboration?


5. Creating

• Consider how you currently create information.

• Aside from text what other mediums might be used for creating?

• How could co-creation enhance the way you work, learn or teach?

• What online spaces may facilitate creating?


IWD useful online links• Twitter

https://twitter.com/womensday• Facebook https://www.facebook.com/Internationalwomensday/• LinkedIn Group https://

www.linkedin.com/groups/1406777/profile• Pinterest

https://uk.pinterest.com/womensday/pins/• YouTube https://

www.youtube.com/playlist?list=PL7cDlk6MgWeBQVEltfaiPb5s5hf0DtYq9

• International Women's Day logo https://www.internationalwomensday.com/Logo


https://twitter.com/womensday



https://www.facebook.com/Internationalwomensday/

https://www.facebook.com/Internationalwomensday/

https://www.linkedin.com/groups/1406777/profile

https://www.linkedin.com/groups/1406777/profile

https://uk.pinterest.com/womensday/pins/



https://www.youtube.com/playlist?list=PL7cDlk6MgWeBQVEltfaiPb5s5hf0DtYq9



https://www.internationalwomensday.com/Logo